Our goal is to achieve better marketing by offering support for campaign planning and paid marketing. Typically, Aalto's campaigns are executed on social media and search engines. The tools and templates are specifically designed for schools and LWL units, as well as Aalto-level teams involved in marketing.

Guidelines for campaign implementation

You can execute a paid campaign independently or with the support of an agency. Below are instructions for campaign planning and implementation, Google advertising, and social media campaign planning. Feel free to join the Teams channel where we gather instructions, tips, and tools related to campaigns.

• Campaign process
• Marketing plan template
• Google Playbook: advertising guidelines
• Social media campaign planning and budgeting
• Aalto Paid Campaigns Teams channel

Support for paid marketing and campaigns

If you need help with planning your campaign, you can contact the Marketing Development team.

Collaboration with partners

If you're interested in executing your campaign in collaboration with a creative agency and/or a media agency, please get in touch with jutta.kasslin@aalto.fi.