Applying to Bachelor's Programmes
The application period for bachelor's programmes in English is 4–18 January 2023 for studies starting in autumn 2023.
Department of Marketing
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.
Admission to Master of Science in Economics and Business Administration (2 yrs)
The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.
People
Sanna-Katriina Asikainen
Associate Professor, Head of Department
Arto Lindblom
Professor
Tomas Falk
Professor
Henrikki Tikkanen
Professor
Kristina Wittkowski
Associate Professor
Henri Weijo
Associate Professor
Johanna Frösén
Associate Professor
Pekka Mattila
Associate Professor
Alexei Gloukhovtsev
Assistant Professor
Kushagra Bhatnagar
Assistant professor
Anastasia Nanni
Assistant Professor
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Pekka Töytäri
Professor of Practice
Juho-Petteri Huhtala
Postdoctoral Researcher
Hedon Blakaj
University Lecturer
Taavi Heikkilä
Executive in Residence
Eric Arnould
Senior Fellow
Doctoral Researchers
Oscar Ahlberg
Doctoral Researcher
Hunter Jones
Doctoral Researcher
Axel Juslin
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Tatsiana Padhaiskaya
Doctoral Researcher
Ainomaria Parikka
Doctoral Researcher
Laura Rosenberg
Doctoral Researcher
Henriikka Seittu
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Stina Mäkelä-Korhonen, Department Secretary | Email: [email protected] | Tel: +358 50 343 3250
Tatiana Penttinen, Planning Officer, Study Affairs | Email: [email protected] | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: [email protected] | Tel: +35840 353 8127
Tiina Paronen-Viljanen, HR Partner | Email: [email protected] | Tel: +358 50 527 2674
News
Program Director and Associate Program Director appointed for the School of Business Bachelor’s Degree Programme
Professor Johanna Frösén will act as the Program Director from 1 March 2023 until 28 February 2026
Our relationship with business life is lively and rich, says Pekka Mattila, Associate Professor in Marketing
‘We boldly experiment with a variety of co-operation patterns, some of which function better and some of which have a shorter life cycle.’
Register for training in research data management and open science in spring 2023
Registration is open for the spring 2023 training!
Could carbon farming be scaled into a genuine alternative to industrialized agriculture?
In a new research project, researchers at the School of Business examine farmers' experiences of carbon farming to build understanding of the functioning of a new agricultural market.Events
Art & Tech Open Call Demo Day 2023
Introducing the Art & Tech Open Call ‘23 & showcasing Aalto Studios’ research and technology infrastructure.
Ethical Review and Ethical Self-Evaluation at Aalto
Learn about ethical review with Dr. Annukka Jyrämä, Data Agent Dr. Enrico Glerean, and Legal Counsel Anniina Harju.
Data documentation, folder organisation, and describing datasets in repositories
Learn about data documentation, organisation, and metadata with Data Agents Dr. Pedro Silva, Ilari Lähteenmäki, and Information Specialist Laura Mure from Research Services.
Solve the SDGs 2023
A hackathon on two continents for one purpose: building a better tomorrow. Apply by Friday 17.3. to join!Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
