Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

kauppis_promo_aki-pekka_sinikoski_006_web_fi_fi.jpg

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Tomas Falk

Professor, Deputy Head of the Department

Tomas Falk

Sammy Toyoki

Assistant Professor

Sammy Toyoki

Henri Weijo

Assistant Professor

Henri Weijo

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Eric Arnould

Visiting Professor

Eric Arnould

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Doctoral Students

Kushagra Bhatnagar

Doctoral Student

Kushagra Bhatnagar

Hedon Blakaj

Doctoral Student

Hedon Blakaj

Iiro Vaniala

Doctoral Student

Iiro Vaniala

Mikko Hänninen

Doctoral Student

Mikko Hänninen

Emma Salminen

Doctoral Student

Emma Salminen

Olga Lavrusheva

Doctoral Student

Olga Lavrusheva

Yifan Cao

Doctoral Student

Yifan Cao

Hunter Jones

Doctoral Student

Hunter Jones

Petri Cozma

Doctoral Student

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Maria Del Rio Olivares

Doctoral Student

Maria Del Rio Olivares

News

Pekka Töytäri_Tuote-palvelujärjestelmien myynnin työelämäprofessori
Appointments, Cooperation Published:

Pekka Töytäri appointed as Professor of Practice of product-service systems sales    

The professorship focusing on sales management is established with donations from the Weisell Foundation, Valmet and Wärtsilä.  
Kuvassa näkyy Silja Erkamo. Kuvaaja on Roope Kiviranta Aalto-yliopistosta.
Studies Published:

From a Bachelor of Hospitality Management to a Master of Science in Economics and Business Administration

Studying in a Master’s programme deepens and expands competence. If you like studying, you will thrive in your studies also on the basis of a degree from a university of applied sciences.
The photo shows dumpster divers
Research & Art Published:

Dinner tables instead of dumpsters

When a consumer movement in Germany started to develop ways to reduce food waste, a large number of usable food products closing their expiry date ended up on consumers’ plates instead of the landfill.
The photo shows people at the awarding ceremony.
Honoured, Studies Published:

School of Business awarded the Courses of the Year

Selecting the Courses of the Year 2018 started a new tradition, which highlights the high quality and ever developing teaching at the School of Business.

Events

FCAI_get_together_2018_Aalto_SCI_photo_Matti_Ahlgren
Lectures and seminars

Join the front-runner in artificial intelligence research – come to FCAI Flagship Community Event

Interested in how you can harness the power of AI to benefit your research? Do you wish to collaborate and create something exciting with top AI researchers?
Aalto University / Verkkoturvallisuus ja -luottamus / photo: Aki-Pekka Sinikoski
Lectures and seminars
(recurring)

Public lecture series: Internet Forum

Join our public lectures on-site or online to hear guest speakers from the industry and institutions discuss the hottest topics on digitalisation.
Aalto Talent Expo 2019 illustration. Red background. Designer Babi Brasileiro.
Exhibitions and fairs

Aalto Talent Expo 2019

The new Aalto Talent Expo recruiting fair will be organized in Otahalli on October 31, 2019.
Aalto University / Verkkoturvallisuus ja -luottamus / photo: Aki-Pekka Sinikoski
Lectures and seminars
(recurring)

Public lecture series: Internet Forum

Join our public lectures on-site or online to hear guest speakers from the industry and institutions discuss the hottest topics on digitalisation.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

The Better Business – Better Society seminar series begins. Its aim is to provide the School of Business’ supporters and alumni with an opportunity to hear and discuss topical issues that are important to our society. 

Read more about the School of Business
School of Business formal opening in June 2019. Dean Ingmar Björkman speaking to audience. Photo: Marko Oikarinen
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