Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

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Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Tomas Falk

Professor, Deputy Head of the Department

Tomas Falk

Eric Arnould

Visiting Professor

Eric Arnould

Sanna-Katriina Asikainen

Visiting Professor

Sammy Toyoki

Assistant Professor

Sammy Toyoki

Henri Weijo

Assistant Professor

Henri Weijo

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Doctoral Students

Kushagra Bhatnagar

Doctoral Student

Kushagra Bhatnagar

Hedon Blakaj

Doctoral Student

Hedon Blakaj

Iiro Vaniala

Doctoral Student

Iiro Vaniala

Mikko Hänninen

Doctoral Student

Mikko Hänninen

Emma Salminen

Doctoral Student

Emma Salminen

Olga Lavrusheva

Doctoral Student

Olga Lavrusheva

Yifan Cao

Doctoral Student

Yifan Cao

Hunter Jones

Doctoral Student

Hunter Jones

Petri Cozma

Doctoral Student

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Maria Del Rio Olivares

Doctoral Student

Maria Del Rio Olivares

Henriikka Seittu

Doctoral Student

Axel Juslin

Doctoral Student

Oscar Ahlberg

Doctoral Student

News

Kuvassa näkyy Sari Nevanpää.
Honoured, Studies Published:

To an international career through business studies in Tampere and Aalto

Sari Nevanpää, recipient of the Dean's List award, was immediately snatched into Lidl's interesting fast career track programme.
Professor of Practice Pekka Mattila
Research & Art Published:

Change can only succeed with the people on board

Culture is the cheapest and most efficient management system, says Professor of Practice Pekka Mattila.
Kuvassa näkyvät Puttonen & Vilkkumaa -podcastin juontajat, professori Vesa Puttonen ja apulaisprofessori Eeva Vilkkumaa.
Research & Art Published:

New podcast: Puttonen & Vilkkumaa

The new podcast from the School of Business discusses the idea that better business builds a better society.
Kuvassa näkyy opiskelijoita ja koulun dekaani Ingmar Björkman palkitsemistilaisuudessa.
Honoured Published:

School of Business’ Dean awarded successful business students

Dean Ingmar Björkman awarded graduates who had completed their degree within the normative length of studies and with excellent grades. The yearly award was given to 13 Bachelor’s students and 14 Master’s students on 20 November 2019.

Events

Entrepreneurial Education Week banner
Conferences and workshops

Aalto University Entrepreneurial Education Summit

You are invited to envision the future of entrepreneurial education.
Learn Aalto’s way of teaching entrepreneurship and make your own courses stand out!

EIT Digital Innovation Day 2019
Conferences and workshops

EIT Digital Innovation Day 2019

EIT Digital Innovation Day 2019, brings together EIT Digital community to present and discuss the current trends and opportunities in digital technology
A Grid building at winter time
Conferences and workshops

2nd Nordic Workshop on Digital Foundations of Business, Operations, and Strategy (DBoS)

This invitational hands-on and small-scale two-day research workshop on digital foundations of business, operations, and strategy brings together a group of 40 – 50 researchers from the Nordics and close by regions from information systems, computer science, operations management, marketing and strategy.
Information Technology Program (ITP)
Lectures and seminars

Information Technology Program summer studies

Complete 24 ECTS over the summer, solve real-life digital business challenges, and gain a unique skillset in information technologies, digital platforms or service design. Aalto ITP is an international and multi-disciplinary summer program taught at the School of Business.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

The Better Business – Better Society seminar series has begun. Its aim is to provide the School’s supporters and alumni with an opportunity to hear and discuss topical issues.

Read more about the School of Business
School of Business formal opening in June 2019. Dean Ingmar Björkman speaking to audience. Photo: Marko Oikarinen
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