Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

kauppis_promo_aki-pekka_sinikoski_006_web_fi_fi.jpg

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Sanna-Katriina Asikainen

Associate Professor, Deputy Head of Department

Sanna-Katriina Asikainen

Henri Weijo

Assistant Professor

Henri Weijo

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Doctoral Students

Oscar Ahlberg

Doctoral Student

Hunter Jones

Doctoral Student

Hunter Jones

Axel Juslin

Doctoral Student

Petra Paasonen

Doctoral Student

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Henriikka Seittu

Doctoral Student

News

Postin lehdistökuva. Kuvan laitteet eivät liity opiskelijaprojektin uutiseen.
Cooperation, Studies Published:

Students carried out mobile device user survey for Posti’s parcel drivers

The project also included investigation on how the digitalization of the working environment affects the employee experience of the drivers.
Kuvassa Arto Lindblomin, Juhani Pekkalan ja Lasse Mitrosen kuvat sekä teksti Uudistuva kauppa vihreällä taustalla
Cooperation, Research & Art, Studies Published:

There is a long tradition of teaching retailing at the School of Business

The next Better Business – Better Society seminar will discuss how the retail sector is being reformed and where it is headed.
Student infront of the School of Business
Studies Published:

Online info session: PhD studies in Marketing (Oct 26th 16:00)

The Aalto University Department of Marketing invites all prospective students to partake in this info event where we provide a comprehensive overview of our PhD program (including testimonials from current students) and answer potential questions.

This online event will be held on Monday, October 26th at 16:00/4PM (Finnish time).

Please join the event through this link: https://aalto.zoom.us/j/65254151470
tohtorinhattuja
Research & Art Published:

This time round, Professor Henrikki Tikkanen defended a doctoral dissertation in economic history

Tikkanen's doctoral studies at the University of Jyväskylä focused on organisational and naval history.

Events

Vihreällä kuvitustaustalla kuva Eeva Vilkkumaasta ja seminaarin otsikko
Online event

Better Business — Better Society Seminar: "Kun kova data ei riitä – asiantuntijalähtöiset mallit strategiatyössä"

Better Business — Better Society Seminar Series offers opportunities to learn about and discuss current societally important topics monthly.
Banner image for Matchbox event with a black background and orange illustrations of matches
Online event

Matchbox

E-pitching and connecting innovative mindsets!
aalto_biz_researchers_05_2013_web_fi_fi.jpg
Dissertations

Defense of Dissertation in International Business, Tuuli Hakkarainen, MSc

The title of the thesis is: “Sharing Expertise within the MNC”.
Aalto Talent Expo Online
Online event

Aalto Talent Expo Online 12-14.1.2021

Aalto Talent Expo Online recruitment and contact fair is organised on 12-14.1.2021.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

The Better Business – Better Society seminar series has begun. Its aim is to provide the School’s supporters and alumni with an opportunity to hear and discuss topical issues.

Read more about the School of Business
School of Business formal opening in June 2019. Dean Ingmar Björkman speaking to audience. Photo: Marko Oikarinen
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