Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 4–18 January 2023 for studies starting in autumn 2023.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Sanna-Katriina Asikainen

Associate Professor, Head of Department

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Henri Weijo

Associate Professor

Henri Weijo

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Senior Fellow

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Anastasia Nanni

Assistant Professor

Doctoral Candidates

Oscar Ahlberg

Doctoral Candidate

Hunter Jones

Doctoral Candidate

Hunter Jones

Axel Juslin

Doctoral Candidate

Petra Paasonen

Doctoral Candidate

Tatsiana Padhaiskaya

Doctoral Candidate

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Candidate

Ainomaria Parikka

Laura Rosenberg

Doctoral Candidate

Laura Rosenberg

Henriikka Seittu

Doctoral Candidate

Pelin Geyik

Doctoral Candidate

Elizaveta Sakhnovskaia

Doctoral Candidate

Jiancai Liao

Doctoral Candidate

Hardikkumar Ladva

Doctoral Candidate

News

Kuvassa näkyy Taloudenpuolustuskurssin puhujia keskustelemassa lavalla.
Research & Art Published:

Eighth Economic Defence Course digged into the topic of risk

For professors at the School of Business, times of radical uncertainty call for efforts to outline alternative scenarios and a critical perspective on talk of a ‘new era’.
Cross-cut wood disk on a wooden table
Studies Published:

New minor: Aalto Wood

For students in any field interested in wood!
Kuvituskuva Lean-sivustolle.
Studies Published:

Broad-based approach to competence

Executive in Residence Taavi Heikkilä asks whether universities should also approach the broad-based approach even more boldly and from a new perspective
Kuvasa näkyy Kauppakorkeakoulun päärakennus ulkoapäin kuvattuna, ja kuvan päällä on valkoinen teksti "tasa-arvo" mustalla pohjalla. Vasemmalta oikealle mennessä mustavalkoinen kuva muuttuu värilliseksi.
Studies, University Published:

Can women be leaders?

A column published in the business students' magazine Kylteri describes disdainful attitudes towards female students at the School of Business, even though Aalto has zero tolerance for inappropriate behaviour. What is the situation regarding equality in the School of Business and how could it be improved?

Events

Internet Forum Public lecture series: Technology, Security and Future – to All of Us
Lectures and seminars (recurring)

Internet Forum Public lecture series: Technology, Security and Future – to All of Us

How do you feel security and what does it mean to us in the future – welcome to listen to interesting talks and discuss.
Campus, Conferences and workshops

Organization and Management Research Seminar: Tuanyu He (National University of Singapore)

Welcome to the research seminar of Organization and Management!
A person walks from left to right on the second floor inside Väre, passing a metallic piece of art
Other, Campus, Internal events

Väre art tour 4.10.

Register for a guided tour and get to know Väre's public art collection
A glimpse inside School of Business building. A person dressed in black walk with a backbag on the first floor towards right and another person walks to the left on the second floor.
Other, Campus, Internal events

School of Business art tour 4.10.

Register and get to know the public art collection at School of Business

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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