Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 3–17 January 2024 for studies starting in autumn 2024.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Henri Weijo

Associate Professor, Head of Department

Henri Weijo

Johanna Frösén

Associate Professor, Vice Head of Department

Associate Professor Johanna Frösén

Sanna-Katriina Asikainen

Associate Professor

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Pekka Mattila

Associate Professor

Pekka Mattila

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Kristian Möller

Professor Emeritus

Kristian Möller

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Eric Arnould

Professor emeritus

Eric Arnould

Siggi Gudergan

Visiting Distinguished Professor

The picture shows a head shot of Visiting Distinguished Professor Siggi Gudergan.

Laura Rosenberg

Postdoctoral Researcher

Laura Rosenberg

Daria Kautto

Postdoctoral Researcher

Xiaoshi Xu

Postdoctoral Researcher

Linda Turunen

Postdoctoral Researcher

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Axel Juslin

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Tatsiana Padhaiskaya

Doctoral Researcher

Tatsiana Padkaiskaya

Henriikka Seittu

Doctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

Kseniia Lashkova

Doctoral Researcher

Arash Naghdi

Doctoral Researcher

News

RDM & Open Science training
Research & Art Published:

Register for training in research data management and open science

New topics included! Registrations for autumn 2023 are open.
Kuvituskuva: opiskelijoita luonnossa, kaislikossa
University Published:

Monthly workshops encouraged a sense of community among doctoral students

It’s important to provide adequate resources for activities that support the EDI agenda
Kolme opiskelijaa seisoo ulkona Kauppakorkeakoulun pääoven edessä.
Studies Published:

Master's students in marketing envision the future of retail

Could a grocery shop be as appealing to the senses as a marketplace? Could a clothes shop both be responsible and offer excellent customer service and reasonably priced clothes?
Picture of Marika Tervahartiala and Kamyar Hasanzadeh after the event in front of the Hybrid Stage area.
Research & Art Published:

Perspectives on open data: Aalto Research Data Uncovered

Marika Tervahartiala and Kamyar Hasanzadeh took the stage to share their insights on opening geographic and visual data.

Events

Introduction to Research Data Management
Lectures and seminars, Staff trainings, Support for teams, Training to support research

Introduction to Research Data Management, Oct 3, 2023

Get to know the basics of RDM with Data Agent Dr. Essi Viitanen from Research Services.
Title: DMPs a workshop, subtitle: ONLINE. Pictures of Lucie Hradecka and Enrico Glerean.
Lectures and seminars, Staff trainings, Support for teams, Training to support research, Workshops

Data Management Plans: Online workshop for early-career researchers, Oct 4, 2023

Learn about DMPs with Information Specialist Lucie Hradecká and Staff Scientist & Data Agent Dr. Enrico Glerean.
Man in the gym and listening a lecture with headphones. Photo by Ari Toivonen
Networking

Lifewide learning event for faculty and staff – Autumn 2023

You are warmly welcome to the third lifewide learning event on 4th October.
ACRE jumala
Campus, Information sessions, Service competence

ACRE Day 5th October 2023

You are warmly welcome to join the autumn's most exciting campus event as a part of Aalto Wellbeing Week! Ps. Free lunch & coffee served.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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