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Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

Directing

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
School of Business Marketing

Master's Programme in Marketing

It is an exciting time to be a marketer. Markets have become truly global, and digitalization further accentuates the global flow of goods and services, and breaks barriers for market entry.

Study options
school of business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Tomas Falk

Professor, Deputy Head of the Department

Tomas Falk

Ashish Kumar

Assistant Professor

Sammy Toyoki

Assistant Professor

Sammy Toyoki

Henri Weijo

Assistant Professor

Henri Weijo

Jukka Luoma

Assistant Professor

Jukka Luoma

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Eric Arnould

Visiting Professor

Eric Arnould

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Juha Blomster

Executive in Residence

Juha Blomster

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Doctoral Students

Kushagra Bhatnagar

Doctoral Student

Kushagra Bhatnagar

Hedon Blakaj

Doctoral Student

Hedon Blakaj

Alexei Gloukhovtsev

Doctoral Student

Alexei Gloukhovtsev

Iiro Vaniala

Doctoral Student

Iiro Vaniala

Mikko Hänninen

Doctoral Student

Mikko Hänninen

Emma Salminen

Doctoral Student

Emma Salminen

Olga Lavrusheva

Doctoral Student

Olga Lavrusheva

Yifan Cao

Doctoral Student

Yifan Cao

Hunter Jones

Doctoral Student

Hunter Jones

Petri Cozma

Doctoral Student

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Maria Del Rio Olivares

Doctoral Student

Maria Del Rio Olivares

News

The photo shows dumpster divers
Research & Art Published:

Dinner tables instead of dumpsters

When a consumer movement in Germany started to develop ways to reduce food waste, a large number of usable food products closing their expiry date ended up on consumers’ plates instead of the landfill.
The photo shows people at the awarding ceremony.
Honoured, Studies Published:

School of Business awarded the Courses of the Year

Selecting the Courses of the Year 2018 started a new tradition, which highlights the high quality and ever developing teaching at the School of Business.
Richard Cuthbertson, markkinoinnin laitoksen Visiting Senior Fellow
Appointments, Research & Art Published:

Retailing is going through a huge transformation

Dr Richard Cuthbertson, one of leading retail experts in the world, will join the Department of Marketing.
Studies Published:

Crystal Flowers in Halls of Mirrors course - apply now

The course is a unique opportunity to work with your hands and to build an exhibition in a group with many talents - including science.

Events

Opiskelijat pyöräilevät Väreen edessä

Academic Bicycle Challenge in May for the Aalto community

Sign up to take part in the new international cycling contest for universities and colleges.
Final Show
Exhibitions and fairs

Design for Government 2019 Final Show

Interested in new and proactive ways of policy-making and public service-provision? What happens when multidisciplinary student teams take on policy design challenges? The 2019 Spring Final Show of the Design for Government course will showcase some inspiring examples! Highly-committed and talented student teams will present their research and proposals developed during the 14-week course addressing challenging project briefs commissioned from within the Finnish government.
Sustainability in Filmmaking
Lectures and seminars

SUFI Sustainability in Filmmaking seminar

What is the environmental burden of film productions? Why is it important to take action on the matter (in Finland)? How big is the carbon footprint of a film production? What does "sustainable production" mean?
Lapsia laboratoriossa Aalto-yliopisto Juniorin perhepäivänä vuonna 2018 / Kuva: Aino Huovio
Other

Aalto University Junior’s Family Day

When only curiosity is the limit, you can do almost anything! Aalto University Junior organizes The Family Day in May.

Contact information

Postal Address

Aalto University
School of Business
Department of Marketing
P.O. Box 21210
00076 Aalto

Visiting Address

Ekonominaukio 1
02150 Espoo

School of Business

At the School of Business, we work for better business and a better society. We educate experts and leaders for the future and contribute to society through impactful research, long-term partnerships and societal engagement. We are one of the leading business schools in Europe. 

Read more about the School of Business
School of Business Ekonominaukio 1 lower level Photo: Mikko Raskinen
Updated 16.5.2019
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