Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 3–17 January 2024 for studies starting in autumn 2024.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Henri Weijo

Associate Professor, Head of Department

Henri Weijo

Johanna Frösén

Associate Professor, Vice Head of Department

Associate Professor Johanna Frösén

Sanna-Katriina Asikainen

Associate Professor

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Pekka Mattila

Associate Professor

Pekka Mattila

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Kristian Möller

Professor Emeritus

Kristian Möller

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Eric Arnould

Professor emeritus

Eric Arnould

Siggi Gudergan

Visiting Distinguished Professor

The picture shows a head shot of Visiting Distinguished Professor Siggi Gudergan.

Laura Rosenberg

Postdoctoral Researcher

Laura Rosenberg

Daria Kautto

Postdoctoral Researcher

Xiaoshi Xu

Postdoctoral Researcher

Linda Turunen

Postdoctoral Researcher

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Axel Juslin

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Tatsiana Padhaiskaya

Doctoral Researcher

Tatsiana Padkaiskaya

Henriikka Seittu

Doctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

Kseniia Lashkova

Doctoral Researcher

Arash Naghdi

Doctoral Researcher

News

K-ryhmälle tehty projekti, Kauppakorkeakoulu
Studies Published:

Students analysed the demand for K Group’s wellbeing services in three international markets

Customized student business project explored demand for K Group’s digital services related to wellbeing by analyzing market trends and consumer behavior
Yellow post-it notes with different white symbols on them and a hand grabbing one of the notes.
Research & Art Published:

Register for training in open research

New topics included! Registrations for spring 2024 are open.
Kaide Chydenia-rakennuksessa Töölössä
Research & Art Published:

Professors of the School of Business influence the editorial boards of academic journals

Being invited to the editorial board of a journal demonstrates appreciation for a professor’s work
kuvituskuva opiskelijoista tietokoneella
Cooperation, Research & Art Published:

Unite! visiting professorship program offers 13 guest professor positions at TU Darmstadt

TuDa is looking for experienced postdocs as visiting professors.

Events

Jaana Vapaavuori, Luana Dessbesell, Mashrura Musharraf, Martin Lennox and Gopika Premsankar, photos by Kristina Vialimaa, Kristi
Networking, Other

"Catalyzing diversity in science": IUPAC Global Women’s Breakfast

Aalto University hosts the IUPAC Global Women’s Breakfast 2024 on 27 February. Everyone is welcome, kindly pre-register by 22 February.
Radical Creatives herokuva
Information sessions, Networking, Other

Open screenings for the Radical Creatives documentary

What is radical creativity? How do uncertain and seemingly impossible projects move forward? Welcome to the screenings of the documentary directed by Emilia Hernesniemi.
Event visual with colourful background, event name and logos
Lectures and seminars

Miten tekoäly muuttaa työtä?

University of Helsinki and Aalto University have invited Sasu Tarkoma, Mona Mannevuo and Tero Ojanperä to discuss how AI is changing work.
Kuvassa Aalto-yliopiston kauppatieteen tohtorinhattu
Public defences

Defence of Thesis in Accounting, Antti Niemelä, MSc

The title of the Thesis: "Essays on the Implications of an Employee-empowering Agile Management Approach on Management control Elements"

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
School of Business students. Photo: Ari Toivonen
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