Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

kauppis_promo_aki-pekka_sinikoski_006_web_fi_fi.jpg

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Sanna-Katriina Asikainen

Associate Professor, Head of Department

Sanna-Katriina Asikainen

Henri Weijo

Assistant Professor, Deputy Head of Department

Henri Weijo

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Emma Salminen

Postdoctoral Researcher

Postdoctoral Researcher Emma Salminen

Taavi Heikkilä

Executive in Residence

Doctoral Candidates

Oscar Ahlberg

Doctoral Candidate

Hunter Jones

Doctoral Candidate

Hunter Jones

Axel Juslin

Doctoral Candidate

Petra Paasonen

Doctoral Candidate

Tatsiana Padhaiskaya

Doctoral Candidate

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Candidate

Ainomaria Parikka

Laura Rosenberg

Doctoral Candidate

Laura Rosenberg

Henriikka Seittu

Doctoral Candidate

Pelin Geyik

Doctoral Candidate

Elizaveta Sakhnovskaia

Doctoral Candidate

Jiancai Liao

Doctoral Candidate

Hardikkumar Ladva

Doctoral Candidate

News

The picture shows Katariina Järvinen on Aalto University campus, holding fashionable pieces of clothes in her hands.
Studies Published:

We can transform the fashion industry by renting

Marketing Master’s student Katariina Järvinen’s company Clozeta combines two megatrends: second-hand and sharing economy.
Kuva: Aki-Pekka_Sinikoski.
Press releases Published:

Companies are shifting from crisis management to new growth – challenges include shortage of experts and the aftermath of a digital leap

There are bottlenecks on the road to emerging growth, and accelerated digitalisation isn't making things easier. When an organisation moves from the office to Teams, something gets left behind.
Kuvassa näkyvät kaksi opiskelijaa opiskelemassa ja PIR-arvioinnin logo.
Research & Art, Studies Published:

School of Business gets high marks from its own students: “Our school helps create a better world”

Aalto University School of Business has reached the second-highest level in the international Positive Impact Rating (PIR) in which students evaluate the activities of their own school in sustainable development and responsibility.
Kaksi naista K-ryhmän kaupan hevi-osastolla.
Cooperation, Studies Published:

Students studied the motivation behind the purchase of affordable food products

‘The students could set up a two-person consultancy firm right away.’

Events

Python for Scientific Computing

Python for Scientific Computing 25-28/10/2021

Hands-on learning of python for data analysis and visualization.
Picture a Scientist - Hybrid event
Online event

"Picture a Scientist" - Documentary Film Screening

On October 28, everyone at Aalto can watch "Picture a Scientist" for free!
Unite! Virtual Fair for Students takes place on 3 November, 2021.
Online event

Unite! Virtual Fair for Students – Build your Global Competence

Unite! is a community of seven European universities offering possibilities to build your global competence in many different ways. Join the Unite! Virtual Fair for Students to discover how!
A futuristic black-and-white banner with neon yellow details says "Unfolding Tomorrow". At the bottom the logos of Aalto University, Aalto Ventures Program and Aaltoes.
Lectures and seminars

Unfolding Tomorrow — The fight for a cooler planet


Learn what you can do today for a sustainable tomorrow!

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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