Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 4–18 January 2023 for studies starting in autumn 2023.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Sanna-Katriina Asikainen

Associate Professor, Head of Department

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Henri Weijo

Associate Professor

Henri Weijo

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Senior Fellow

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Johanna Frösen

Associate Professor

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Hunter Jones

Doctoral Researcher

Hunter Jones

Axel Juslin

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Tatsiana Padhaiskaya

Doctoral Researcher

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Researcher

Ainomaria Parikka

Laura Rosenberg

Doctoral Researcher

Laura Rosenberg

Henriikka Seittu

Doctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

News

Close-up of curly wood grain orientation of an old piece of wood
Studies Published:

Online course “Wood material science” starts 10.1.2023

Learn 100% online how the structure of wood affects its physical and mechanical properties.
Ryhmätyöskentelyä Aalto-yliopistolla. Kuvituskuva.
Studies, University Published:

The School of Business is funding projects that foster and encourage diversity, inclusivity and equality

Aalto BIZ Case Development Center and Root to Rise project received EDI funding
Kuvassa näkyy Taloudenpuolustuskurssin puhujia keskustelemassa lavalla.
Research & Art Published:

Eighth Economic Defence Course digged into the topic of risk

For professors at the School of Business, times of radical uncertainty call for efforts to outline alternative scenarios and a critical perspective on talk of a ‘new era’.
Cross-cut wood disk on a wooden table
Studies Published:

New minor: Aalto Wood

For students in any field interested in wood!

Events

Kauneimmat joululaulut -tapahtuman mainoksessa pieni tonttu istuu pianon näppäimistön päällä, taustalla partituurivihko
Other

Aalto University & VTT: Christmas Carols

O come all Ye faithful and join us for the season’s most beautiful carols on Friday 9 December at 8:00 - the event will be held at the Undergraduate Center (Otakaari 1), restaurant Alvari
Two photos from last year's AEP Gala event
Online event, Lectures and seminars

Advanced Energy Project Course Gala 2022

This gala is the culmination of the Aalto Advanced Energy Project (AEP) course, where Energy Engineering MSc student teams carry out projects for external companies.
Pencil in the table
Public defences

Defense of Thesis in Organization & Communication, Aleksi Soini, MSc. (Econ. and Bus. Adm.)

The title of the thesis is: "Identities and organizing materialities: (N)ethnographic perspectives on identity work in organizations and social media”.
Campus, Lectures and seminars

Organization and Management Research Seminar: Vili Lehdonvirta (University of Oxford)

Welcome to the research seminar of Organization and Management!

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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