Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

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Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Sanna-Katriina Asikainen

Associate Professor, Deputy Head of Department

Sanna-Katriina Asikainen

Sammy Toyoki

Assistant Professor

Sammy Toyoki

Henri Weijo

Assistant Professor

Henri Weijo

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Doctoral Students

Iiro Vaniala

Doctoral Student

Iiro Vaniala

Mikko Hänninen

Doctoral Student

Mikko Hänninen

Olga Lavrusheva

Doctoral Student

Olga Lavrusheva

Yifan Cao

Doctoral Student

Yifan Cao

Hunter Jones

Doctoral Student

Hunter Jones

Petri Cozma

Doctoral Student

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Maria Del Rio Olivares

Doctoral Student

Maria Del Rio Olivares

Henriikka Seittu

Doctoral Student

Axel Juslin

Doctoral Student

Oscar Ahlberg

Doctoral Student

News

Helsinki Airport and the traffic control tower at night. Photo: Finavia Image bank
Studies Published:

Students helped Finavia expand its knowledge on marketing in Russia

Two students collected, analysed and summarised the special features of marketing practices in Russia.
Kuvassa näkyy professori Arto Lindblom. Kuvan otti Susanna Rosin.
Research & Art Published:

New teaching case addresses the internationalisation difficulties of global marketplaces

The e-commerce company Rakuten has grown into a giant online player in trade and services.
Kuvassa näkyy Sari Nevanpää.
Honoured, Studies Published:

To an international career through business studies in Tampere and Aalto

Sari Nevanpää, recipient of the Dean's List award, was immediately snatched into Lidl's interesting fast career track programme.
Professor of Practice Pekka Mattila
Research & Art Published:

Change can only succeed with the people on board

Culture is the cheapest and most efficient management system, says Professor of Practice Pekka Mattila.

Events

Vihreällä taustalla kuva Ritva Reinikasta ja otsikko: Mikä ihmeen oppimisen kriisi?
Lectures and seminars

CANCELLED: Better Business — Better Society Seminar: Mikä ihmeen oppimisen kriisi?

Better Business — Better Society Seminar Series offers opportunities to learn about and discuss current societally important topics monthly.
Meeting and sketching, photo by Kaleidico @unsplash
(recurring)

Online drop-in help desk by Materials Platform

The Materials Platform virtual drop-in help desk offers free advice for Aalto University students, faculty, and staff who want to improve their presentation, publication, or other aspects of their work related to research dissemination and popularization. We can give you advice on the layout, visual hierarchy, help to adopt Aalto University's visual guidelines, and answer questions related to other Materials Platform activities. You're welcome to talk to us!
Meeting and sketching, photo by Kaleidico @unsplash
(recurring)

Online drop-in help desk by Materials Platform

The Materials Platform virtual drop-in help desk offers free advice for Aalto University students, faculty, and staff who want to improve their presentation, publication, or other aspects of their work related to research dissemination and popularization. We can give you advice on the layout, visual hierarchy, help to adopt Aalto University's visual guidelines, and answer questions related to other Materials Platform activities. You're welcome to talk to us!
CS_defence photo by Matti Ahlgren
Lectures and seminars

Writing the compiling part of an article thesis - lecture for doctoral candidates

The lecture provides doctoral candidates with an understanding of writing an article thesis effectively once the related articles have been written. The lecture will help doctoral candidates in understanding the role of the separate articles and the thesis as a whole.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

The Better Business – Better Society seminar series has begun. Its aim is to provide the School’s supporters and alumni with an opportunity to hear and discuss topical issues.

Read more about the School of Business
School of Business formal opening in June 2019. Dean Ingmar Björkman speaking to audience. Photo: Marko Oikarinen
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