Applying to Bachelor's Programmes
The application period for bachelor's programmes in English is 3–17 January 2024 for studies starting in autumn 2024.
Department of Marketing
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
Admission to Master of Science in Economics and Business Administration (2 yrs)
The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.
People
Henri Weijo
Associate Professor, Head of Department
Johanna Frösén
Associate Professor, Vice Head of Department
Sanna-Katriina Asikainen
Associate Professor
Arto Lindblom
Professor
Tomas Falk
Professor
Henrikki Tikkanen
Professor
Kristina Wittkowski
Associate Professor
Pekka Mattila
Associate Professor
Alexei Gloukhovtsev
Assistant Professor
Kushagra Bhatnagar
Assistant professor
Anastasia Nanni
Assistant Professor
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Kristian Möller
Professor Emeritus
Pekka Töytäri
Professor of Practice
Juho-Petteri Huhtala
Postdoctoral Researcher
Hedon Blakaj
University Lecturer
Taavi Heikkilä
Executive in Residence
Eric Arnould
Professor emeritus
Siggi Gudergan
Visiting Distinguished Professor
Laura Rosenberg
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Xu
Postdoctoral Researcher
Linda Turunen
Postdoctoral Researcher
Doctoral Researchers
Oscar Ahlberg
Doctoral Researcher
Axel Juslin
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Tatsiana Padhaiskaya
Doctoral Researcher
Henriikka Seittu
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Anu Koponen, Secretary | Email: [email protected]
Tatiana Penttinen, Planning Officer, Study Affairs | Email: [email protected] | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: [email protected] | Tel: +35840 353 8127
Tiina Paronen-Viljanen, HR Partner | Email: [email protected] | Tel: +358 50 527 2674
News
Will artificial intelligence take your job in marketing? True or false: five claims about the future of marketing
Johanna Frösén, Associate Professor of Marketing, provides insights on some beliefs associated with marketing analytics
The ninth Economic Defence Course analysed the Government Programme
A welfare society cannot survive without innovations and successful business activities. This is why the objectives and measures to improve the operating conditions of companies that were outlined in the Government Programme must be successful.
Register for training in research data management and open science
New topics included! Registrations for autumn 2023 are open.
Monthly workshops encouraged a sense of community among doctoral students
It’s important to provide adequate resources for activities that support the EDI agendaEvents
Out of Fashion – Aalto LASER Talks
Future visions and concrete steps towards the sufficiency paradigm in fashion
Defense of Thesis in International Business, Kalliopi Platanou, M. Sc.
The title of the defense is: "Twittering about Digital Human Resource Management: Digital field development in the context of social media"
How to Share Research Data: Examples from Engineering and Human Sciences, Dec 5, 2023
Learn about publishing data and metadata with Data Agent & University Lecturer Dr. Clemens Icheln and Information Specialist Laura Mure.
Defense of Thesis in Organization & Management, Jukka-Pekka Kevätsalo, KTM, KM
Title of the thesis is: "Strategy Work and Digital Awakening: The Discoursive Formation of Strategic Change"Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
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