Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 4–18 January 2023 for studies starting in autumn 2023.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Sanna-Katriina Asikainen

Associate Professor, Head of Department

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Henri Weijo

Associate Professor

Henri Weijo

Johanna Frösén

Associate Professor

Associate Professor Johanna Frösén

Pekka Mattila

Associate Professor

Pekka Mattila

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Eric Arnould

Professor emeritus

Eric Arnould

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Hunter Jones

Doctoral Researcher

Hunter Jones

Axel Juslin

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Tatsiana Padhaiskaya

Doctoral Researcher

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Researcher

Ainomaria Parikka

Laura Rosenberg

Doctoral Researcher

Laura Rosenberg

Henriikka Seittu

Doctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

News

Picture of Marika Tervahartiala and Kamyar Hasanzadeh after the event in front of the Hybrid Stage area.
Research & Art Published:

Perspectives on open data: Aalto Research Data Uncovered

Marika Tervahartiala and Kamyar Hasanzadeh took the stage to share their insights on opening geographic and visual data.
Digital ethics, symbolic illustration Matti Ahlgren
Research & Art Published:

Research integrity morning

Are you conducting research in Finland? Do you know where to look for advice for the integrity and high ethical standards in research?
Opiskelijaprojekti K-Autolle
Studies Published:

Even better service for people who bought a used car from K-Auto

The goal of the student project was to reach new customer groups and develop the customer orientation
RDM & Open Science training
Research & Art Published:

Register for the remaining Open Science & Research Data Management webinars this spring

All events include a Q&A, so you can get help for your specific questions.

Events

picture
Public defences

Defense of Thesis in Marketing, Laura Rosenberg, M.Sc.

Title of the thesis is "The changing meaning of ownership."
Yellow Aalto pen
Public defences

Defense of Thesis in Finance, Aleksi Pitkäjärvi, M.Sc. (Econ.)

The title of the thesis: “Essays on Time Series Momentum”
Artwork outside Väre building
Lectures and seminars

Role of public art at Aalto University

Sign up for the seminar latest 12 May
Yellow pen on the table
Public defences

Defense of Thesis in Entrepreneurship, Bernadetta Ginting-Szczesny, MSSc

The title of the thesis is: "The Situated Meaning of Entrepreneurial Engagement".

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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