Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

kauppis_promo_aki-pekka_sinikoski_006_web_fi_fi.jpg

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

Admission Services
Two pairs of Business students talking to each other by tables at a window

Master's Programme in Marketing

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Arto Lindblom

Professor, Head of the Department

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Eric Arnould

Senior Fellow

Eric Arnould

Sanna-Katriina Asikainen

Associate Professor, Deputy Head of Department

Sanna-Katriina Asikainen

Henri Weijo

Assistant Professor

Henri Weijo

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juhani Pekkala

Executive in Residence

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Emma Salminen

Postdoctoral Researcher

Postdoctoral Researcher Emma Salminen

Doctoral Students

Oscar Ahlberg

Doctoral Student

Hunter Jones

Doctoral Student

Hunter Jones

Axel Juslin

Doctoral Student

Petra Paasonen

Doctoral Student

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Henriikka Seittu

Doctoral Student

News

Kuvassa näkyy elokuun 1. päivänä Executive in Residence -tehtävässä aloittava Taavi Heikkilä. Kuva on SOK:n kuva.
Press releases Published:

Cooperative business veteran Taavi Heikkilä starts his new post at Aalto University

Heikkilä’s Executive in Residence position has been established with donated funds. Cooperative business is stronger in Finland than anywhere else in the world, which is why donors believe it is important to invest in research and teaching in this field and in collaboration between businesses and the university.
Entrance, Ekonominaukio 1, photo by Unto Rautio
University Published:

New strategy for the School of Business

New vision and mission statements and the four strategic initiatives will guide the School’s activities throughout 2021–2024.
School of Business alumni Bryan Mertanen and Juha Liila
Studies Published:
Otaniemi campus above / photo: Aalto University, Matti Ahlgren
Press releases, Research & Art Published:

More than 300 corporate executives reported on the effects of the coronavirus crisis: decelerated expansion plans, accelerated innovation activities, and increasing demand for talent

Companies were generally effective in their operative crisis management, but obstacles remain in the way of long-term growth, according to a new study by Aalto University. The researchers say that availability of know-how, especially in relation to new technologies, is becoming a bottleneck for organizational growth and renewal.

Events

Flyer for feminist futures
Online event

Feminist Futures Helsinki

Feminist Futures Helsinki (FFH) is a hackathon which builds on feminist theories of power, emotion and intersectionality, to imagine alternative futures for the Finnish society
Sustainability Science Days 2021 - Online
Conferences and workshops

Sustainability Science Days 2021: Destruction & Creativity

SSD is a two-day conference concentrating on radical changes that are indispensable for solutions to the sustainability crisis.
Gray background. Across goes a bunch of thin lines in waves colored yellow, orange and green. Text says "From Lab to Market".
Online event

From Lab to Market – 360°View on Commercialization

We have invited 12 experts to answer your burning questions on how to move From Lab to Market!
PdP Gala poster
Online event

Product Design Gala 2021

This year’s gala will be organised as a digital only event. 10 prototypes will be showcased by the student teams.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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