Applying to Bachelor's Programmes
The application period for bachelor's programmes in English is 3–17 January 2024 for studies starting in autumn 2024.
Department of Marketing
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Marketing, Master of Science (Economics and Business Administration)
Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.
Admission to Master of Science in Economics and Business Administration (2 yrs)
The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.
People
Henri Weijo
Associate Professor, Head of Department
Johanna Frösén
Associate Professor, Vice Head of Department
Sanna-Katriina Asikainen
Associate Professor
Arto Lindblom
Professor
Tomas Falk
Professor
Henrikki Tikkanen
Professor
Kristina Wittkowski
Associate Professor
Pekka Mattila
Associate Professor
Alexei Gloukhovtsev
Assistant Professor
Kushagra Bhatnagar
Assistant professor
Anastasia Nanni
Assistant Professor
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Kristian Möller
Professor Emeritus
Pekka Töytäri
Professor of Practice
Juho-Petteri Huhtala
Postdoctoral Researcher
Hedon Blakaj
University Lecturer
Taavi Heikkilä
Executive in Residence
Eric Arnould
Professor emeritus
Siggi Gudergan
Visiting Distinguished Professor
Laura Rosenberg
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Xu
Postdoctoral Researcher
Linda Turunen
Postdoctoral Researcher
Doctoral Researchers
Oscar Ahlberg
Doctoral Researcher
Axel Juslin
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Tatsiana Padhaiskaya
Doctoral Researcher
Henriikka Seittu
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Elizaveta Sakhnovskaia
Doctoral Researcher
Jiancai Liao
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Tatiana Penttinen, Planning Officer, Study Affairs | Email: [email protected] | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: [email protected] | Tel: +35840 353 8127
Tiina Paronen-Viljanen, HR Partner | Email: [email protected] | Tel: +358 50 527 2674
News
Register for training in research data management and open science
New topics included! Registrations for autumn 2023 are open.
Monthly workshops encouraged a sense of community among doctoral students
It’s important to provide adequate resources for activities that support the EDI agenda
Master's students in marketing envision the future of retail
Could a grocery shop be as appealing to the senses as a marketplace? Could a clothes shop both be responsible and offer excellent customer service and reasonably priced clothes?
Perspectives on open data: Aalto Research Data Uncovered
Marika Tervahartiala and Kamyar Hasanzadeh took the stage to share their insights on opening geographic and visual data.Events
Introduction to Research Data Management, Oct 3, 2023
Get to know the basics of RDM with Data Agent Dr. Essi Viitanen from Research Services.
Data Management Plans: Online workshop for early-career researchers, Oct 4, 2023
Learn about DMPs with Information Specialist Lucie Hradecká and Staff Scientist & Data Agent Dr. Enrico Glerean.
Lifewide learning event for faculty and staff – Autumn 2023
You are warmly welcome to the third lifewide learning event on 4th October.
ACRE Day 5th October 2023
You are warmly welcome to join the autumn's most exciting campus event as a part of Aalto Wellbeing Week! Ps. Free lunch & coffee served.Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
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