Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Students studying in the new BIZ building - Photo by Unto Rautio

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

digital

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Four students studying together. Three of them have their computer and one is having papers in front of them.

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

students in Aalto library

Applying to Bachelor's Programmes

The application period for bachelor's programmes in English is 4–18 January 2023 for studies starting in autumn 2023.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Study options
Students hanging out and studying in the School of Business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

Study at Aalto

People

Sanna-Katriina Asikainen

Associate Professor, Head of Department

Sanna-Katriina Asikainen

Arto Lindblom

Professor

Portrait of Professor Arto Lindblom, Department of Marketing

Tomas Falk

Professor

Tomas Falk

Kristina Wittkowski

Associate Professor

Kristina Wittkowski

Henri Weijo

Associate Professor

Henri Weijo

Johanna Frösén

Associate Professor

Associate Professor Johanna Frösén

Alexei Gloukhovtsev

Assistant Professor

Alexei Gloukhovtsev

Kushagra Bhatnagar

Assistant professor

Kushagra Bhatnagar

Anastasia Nanni

Assistant Professor

Assistant Professor Anastasia Nanni

Sami Kajalo

Senior University Lecturer

Sami Kajalo

Ilona Mikkonen

Senior University Lecturer

Ilona Mikkonen

Lasse Mitronen

Senior Fellow

Lasse Mitronen

Pekka Mattila

Professor of Practice

Pekka Mattila

Pekka Töytäri

Professor of Practice

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Hedon Blakaj

University Lecturer

Hedon Blakaj

Taavi Heikkilä

Executive in Residence

Eric Arnould

Senior Fellow

Eric Arnould

Doctoral Researchers

Oscar Ahlberg

Doctoral Researcher

Hunter Jones

Doctoral Researcher

Hunter Jones

Axel Juslin

Doctoral Researcher

Petra Paasonen

Doctoral Researcher

Tatsiana Padhaiskaya

Doctoral Researcher

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Researcher

Ainomaria Parikka

Laura Rosenberg

Doctoral Researcher

Laura Rosenberg

Henriikka Seittu

Doctoral Researcher

Doctoral Researcher Henriikka Seittu

Pelin Geyik

Doctoral Researcher

Doctoral Researcher Pelin Geyik

Elizaveta Sakhnovskaia

Doctoral Researcher

Jiancai Liao

Doctoral Researcher

Hardikkumar Ladva

Doctoral Researcher

Simo Lehtovirta

Doctoral Researcher

Miriam Etz

Doctoral Researcher

Nayoung Yoon

Doctoral Researcher

News

RDM & Open Science training
Research & Art Published:
Kuvassa näkyy vihreä kaurapelto ja digitaalisuutta kuvaavia 0- ja 1-merkkejä.
Research & Art Published:

Could carbon farming be scaled into a genuine alternative to industrialized agriculture?

In a new research project, researchers at the School of Business examine farmers' experiences of carbon farming to build understanding of the functioning of a new agricultural market.
Close-up of curly wood grain orientation of an old piece of wood
Studies Published:

Online course “Wood material science” starts 10.1.2023

Learn 100% online how the structure of wood affects its physical and mechanical properties.
Ryhmätyöskentelyä Aalto-yliopistolla. Kuvituskuva.
Studies, University Published:

The School of Business is funding projects that foster and encourage diversity, inclusivity and equality

Aalto BIZ Case Development Center and Root to Rise project received EDI funding

Events

Picture of ekonominaukio and the homecoming day logo
Lectures and seminars, Networking

Homecoming Day 2023

Homecoming Day is the biggest alumni event of the School of Business. The event offers inspiring discussions on current topics as well as a great opportunity to reconnect with old friends.
Tenured Professors' Installation Talks, 30.1.2023 mosaic image of the professors
Academic events, Lectures and seminars

Tenured Professors’ Installation Talks 30.1.2023

Aalto University celebrates its tenured professors with popular talks by the new tenure track professors of Associate or Full level.
Lectures and seminars

Teaching case of Moomin characters in Japan

Visiting Professor Hiroshi Kanno from Waseda Business School will present the case of Moomin charaters in Japan.
The KOTAMO report - Making Waves 2/Feb/2023
Academic events

The KOTAMO report: Equality, non-discrimination and diversity among teaching and research staff in higher education institutions - Making Waves 2/Feb/2023 14:00

Join us for our next Making Waves event on 2/Feb/2023 14:00: Senior Expert Julia Jousilahti (Demos Helsinki) will talk about the KOTAMO report commissioned by the Ministry of Education and Culture: Equality, non-discrimination and diversity among teaching and research staff in higher education institutions.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

At the School of Business we strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Ekonominaukio 1 staircase to 1st floor. Photo by Unto Rautio.
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