Department of Marketing

Department of Marketing

marketing major

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Studies

Kolme Aallon opiskelijaa keskustelevat

Hae suomen- ja ruotsinkielisiin kandidaattiohjelmiin

Hae Aalto-yliopiston suomen- ja ruotsinkielisiin kandidaattiohjelmiin kauppatieteen, taiteen ja tekniikan aloilla! Seuraava hakuaika on 10.–24.3.2026.

Hakijapalvelut
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options

News

Two students outside a brick building, one using a silver laptop while talking with the other on a red bench
Studies Published:

Changes will be made to the School of Business’s bachelor’s programme offering starting in the autumn of 2027

In addition to the Finnish-language Bachelor’s Programme in Business, there are four programmes offered in English
Six adults posing on indoor stairs, wearing smart casual clothes in neutral tones
Studies Published:

The School of Business project team develops strategies to boost international corporate brand recognition

Student team completed an intensive six-week Customized Student Business Project for the School of Business Dean’s unit
Researcher Tatsiana Padhaiskaya, School of Business
Research & Art Published:

Learning to slow down: cold-water swimming benefits explored in new study

Swimming in cold water offers a temporal slowdown, promoting stress management and mental clarity that lingers long after the experience, says research from Finland.
A black hand touches a tablet screen with white shapes. Papers and a pen are on a pink surface.
Research & Art Published:

Training available in AI, research data management, research ethics + more – register now!

New topics included! Registrations for spring 2026 are open.

Events

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Campus, Students

Otaniemi on a sustainable path in May

This week, we have a variety of cycling-related events on offer. Join in or find other ways to get more movement into your day
Photo of Undergraduate Centre with event name and Qual+ and Aalto logos on top.
Lectures and seminars

Qual+ seminar: Why should we study industries, and how?

A seminar with Professor Emerita Eleanor Westney on incorporating industry more effectively into our research.
Act of Conferment
Academic events, Other

School of Business Ceremonial Conferment 2026

The 17th Ceremonial Conferment of the School of Business will be celebrated on May 21–23, 2026.
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Public defences

Public defence in Management Science, Taeyoung Kee, M.Sc.

Title of the thesis: “Essays on decision analytics: new approaches for modeling preferences, uncertainties, and data”

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
School of Business students. Photo: Ari Toivonen
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