Contact:
email: juliencayla@gmail.com
Julien Cayla is an Associate Professor of Marketing at Nanyang Business School. Professor Cayla is passionate about bringing anthropological theories and methods to study market phenomena. His work has been published in outlets such as the Journal of Consumer Research, the Journal of Marketing, Organization Studies and Sloan Management Review. His research has been featured in a range of media outlets such The Atlantic, the BBC and Channel News Asia. Professor Cayla is also the founder of the Consumer Culture Lab (https://cclab.iimu.ac.in/). He is an Associate Editor at the Journal of Consumer Research and an Area Editor for the International Journal of Research in Marketing.