Hae suomen- ja ruotsinkielisiin kandidaattiohjelmiin
Hae Aalto-yliopiston suomen- ja ruotsinkielisiin kandidaattiohjelmiin kauppatieteen, taiteen ja tekniikan aloilla! Seuraava hakuaika on 10.–24.3.2026.
Department of Marketing
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Studies
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
University Lecturers
Postdoctoral Researchers
Anu Koponen, Assistant | Email: anu.1.koponen@aalto.fi
Tatiana Penttinen, Planning Officer, Study Affairs | Email: tatiana.penttinen@aalto.fi | Tel: +358 40 353 8401
Tapani Mikola, Controller | Email: tapani.mikola@aalto.fi | Tel: +35840 353 8127
Elisa Utriainen, HR Partner | Email: elisa.utriainen@aalto.fi | Tel: +358504642627
News
Learning to slow down: cold-water swimming benefits explored in new study
Swimming in cold water offers a temporal slowdown, promoting stress management and mental clarity that lingers long after the experience, says research from Finland.
Training available in AI, research data management, research ethics + more – register now!
New topics included! Registrations for spring 2026 are open.
“Listening and meeting people matters”
Having built a long career in the retail sector, Sampo Päällysaho decided to update his skills through Open University, as retail management increasingly requires understanding of different topics.
Suomen Messusäätiö donates EUR 3.1 million to Aalto University for a Professorship in Experience and Event Business
The professorship will be established at the Department of Marketing in the Aalto University School of BusinessEvents
Data storage and management for Aalto researchers, Mar 26, 2026 (external link)
Learn best practices in data storage at Aalto University.
Better Business – Better Society seminar: Scaling a Startup with Scarce Resources: Case Small Giant Games
The seminar combines academic insights with practical and proven experience from scaling a company from Finland to the global stage.
Impactful research: Introducing the new research projects funded by the Helsinki Capital Region Research Collaboration
Welcome to learn about new research projects funded by cities of Helsinki, Espoo and Vantaa. The event is organised in Finnish with one project introduction in English.
Qualitative methods and research ethics review, Apr 14, 2026 (external link)
Learn about ethical review at Aalto University.Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
