Strategic Marketing
Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks
Department of Marketing
Department of Marketing
The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.
Research
Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.
The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.
Services Marketing
Service management
Value co-creation
Collaborative consumption
Self-service technologies
Retail and Sales
Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing
Consumer Behavior
Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption
Studies
Apply to Bachelor's programmes in Finnish and Swedish
Apply to Aalto University's bachelor's programmes in Finnish and Swedish in the fields of arts, business and technology.
Marketing, Master of Science (Economics and Business Administration)
Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
People
Johanna Frösén
Associate Professor, Head of the Department
Kushagra Bhatnagar
Assistant professor, Vice Head of the Department
Jaakko Aspara
Professor
Tomas Falk
Professor
Arto Lindblom
Professor
Henrikki Tikkanen
Professor
Sanna-Katriina Asikainen
Associate Professor
Henri Weijo
Associate Professor
Anastasia Nanni
Assistant Professor
Ceren Şahin
Assistant Professor
Mikko Laukkanen
Professor of Practice
Antti Vassinen
Professor of Practice
Jari Eklund
Executive in Residence
Eric Arnould
Professor Emeritus
Kristian Möller
Professor Emeritus
Siggi Gudergan
Visiting Distinguished Professor
Jochen Wirtz
Visiting Distinguished Professor
Julien Cayla
Visiting Distinguished Professor
University Lecturers
Alexei Gloukhovtsev
Senior University Lecturer
Sami Kajalo
Senior University Lecturer
Ilona Mikkonen
Senior University Lecturer
Hedon Blakaj
University Lecturer
Postdoctoral Researchers
Juho-Petteri Huhtala
Postdoctoral Researcher
Daria Kautto
Postdoctoral Researcher
Xiaoshi Kinnunen
Postdoctoral Researcher
Laura Rosenberg
Postdoctoral Researcher
Tatsiana Padhaiskaya
Postdoctoral Researcher
Elizaveta Sakhnovskaia
Postdoctoral Researcher
Doctoral Researchers
Nora Bäckman
Doctoral Researcher
Duc Bui
Doctoral Researcher
Miriam Etz
Doctoral Researcher
Pelin Geyik
Doctoral Researcher
Annasofia Grönholm
Doctoral Researcher
Yevhenii Kalashnyk
Doctoral Researcher
Hardikkumar Ladva
Doctoral Researcher
Kseniia Lashkova
Doctoral Researcher
Simo Lehtovirta
Doctoral Researcher
Arash Naghdi
Doctoral Researcher
Petra Paasonen
Doctoral Researcher
Ossi Pettilä
Doctoral Researcher
Victor Rubanovitsch
Doctoral Researcher
Iida-Maija Sorola
Doctoral Researcher
Onni Tulensalo
Doctoral Researcher
Anna-Riikka Valo
Doctoral Researcher
Ayaka Yamada
Doctoral Researcher
Nayoung Yoon
Doctoral Researcher
Aslı Özdal
Doctoral Researcher
Anu Koponen, Department Assistant
Johanna Rametta, Planning Officer, Study affairs (MSc programmes in Marketing)
Annika Schultz, Planning Officer, Study affairs (BSc major in Marketing)
Tapani Mikola, Controller
Hanna Multisilta-Gagua, HR Partner
News
‘I hope to engage in dialogue with the students and to have my own ideas challenged’
Jari Eklund has started as an Executive in Residence at the Department of Marketing at the School of Business.
Design at the start of the supply chain – Aalto University leads a major EU project to transform textile colouration practices
The EU Horizon-funded MELANGE project brings together design, technology and business to rethink colouration practices in the textile industry and accelerate the transition towards circular and sustainable textile systems.
Mai Anttila in memoriam
Long-time emerita professor of marketing, Mai Anttila, died at the age of 80 on 7 April 2026
Changes will be made to the School of Business’s bachelor’s programme offering starting in the autumn of 2027
In addition to the Finnish-language Bachelor’s Programme in Business, there are four programmes offered in EnglishEvents
Take it or leave it – a recycling event open to all
Welcome to the autum 2026 Recycling Event!
Better Business — Better Society seminar: Digital Business Growth
The first Better Business – Better Society seminar of the autumn, titled Digital Business Growth, is organised on 22 September 2026.
Furniture recycling day 29th September 2026
Come and discover your next great find at the university's furniture recycling day!Contact information
Visiting Address
School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland
Postal Address
Department of Marketing
Aalto University School of Business
P.O. Box 21210
FI-00076 Aalto
Finland
School of Business
We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.
