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Department of Marketing

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

marketing major

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Strategic Marketing

Competitive dynamics
Marketing performance and metrics
Technology and innovation management
B2B and networks

Services Marketing

Service management
Value co-creation
Collaborative consumption
Self-service technologies

Retail and Sales

Retail business models and retail marketing
Retail entrepreneurship
Fashion marketing
Sales management and pricing

Consumer Behavior

Consumer Culture Theory (CCT)
Novel research methods (videography and netnography)
Consumer experiments
Digital consumption

Studies

Directing

Bachelor's Admissions

Familiarise yourself with the application processes by selecting the field and degree level suitable for you. The bachelor’s degree is a lower university degree preceding the master’s degree studies. The master’s degree is a higher university degree.

School of Business Marketing

Master's Programme in Marketing

It is an exciting time to be a marketer. Markets have become truly global, and digitalization further accentuates the global flow of goods and services, and breaks barriers for market entry.

school of business learning hub

Admission to Master of Science in Economics and Business Administration (2 yrs)

The admissions to Master's programmes at Aalto University in the field of Business and Economics are organised once a year. The application period for studies starting in autumn 2019 is from 3 December 2018 to 11 January 2019.

People

Arto Lindblom

Professor, Head of the Department

Tomas Falk

Professor, Deputy Head of the Department

Tomas Falk

Ashish Kumar

Assistant Professor

Sammy Toyoki

Assistant Professor

Sammy Toyoki

Henri Weijo

Assistant Professor

Henri Weijo

Jukka Luoma

Assistant Professor

Jukka Luoma

Kristina Wittkowski

Assistant Professor

Kristina Wittkowski

Eric Arnould

Visiting Professor

Eric Arnould

Pekka Mattila

Professor of Practice

Pekka Mattila

Lasse Mitronen

Professor of Practice

Lasse Mitronen

Juha Blomster

Executive in Residence

Juha Blomster

Sami Kajalo

Senior University Lecturer

Sam Kajalo

Ilona Mikkonen

University Lecturer

Ilona Mikkonen

Juho-Petteri Huhtala

Postdoctoral Researcher

Juho-Petteri Huhtala

Doctoral Students

Kushagra Bhatnagar

Doctoral Student

Kushagra Bhatnagar

Hedon Blakaj

Doctoral Student

Hedon Blakaj

Alexei Gloukhovtsev

Doctoral Student

Alexei Gloukhovtsev

Iiro Vaniala

Doctoral Student

Iiro Vaniala

Mikko Hänninen

Doctoral Student

Mikko Hänninen

Emma Salminen

Doctoral Student

Emma Salminen

Olga Lavrusheva

Doctoral Student

Olga Lavrusheva

Yifan Cao

Doctoral Student

Yifan Cao

Hunter Jones

Doctoral Student

Hunter Jones

Petri Cozma

Doctoral Student

Laura Rosenberg

Doctoral Student

Laura Rosenberg

Tatsiana Padhaiskaya

Doctoral Student

Tatsiana Padkaiskaya

Ainomaria Parikka

Doctoral Student

Ainomaria Parikka

Maria Del Rio Olivares

Doctoral Student

Maria Del Rio Olivares

News

Richard Cuthbertson, markkinoinnin laitoksen Visiting Senior Fellow
Appointments, Research & Art Published:

Retailing is going through a huge transformation

Dr Richard Cuthbertson, one of leading retail experts in the world, will join the Department of Marketing.
Studies Published:

Crystal Flowers in Halls of Mirrors course - apply now

The course is a unique opportunity to work with your hands and to build an exhibition in a group with many talents - including science.
Research & Art Published:

Platform economy and global marketplaces are currently shaping the field of trade

The project supported by Business Finland took almost three years to complete and was concluded at the end of August.
students-design-shop-installation
Honoured Published:

QS Ranking: Aalto places 140th in the world

Aalto is #1 in Finland with regard to relative number of research citations and employer reputation.

Events

Ville Pulkki Musical Analogues of Mathematical Concepts
Exhibitions and fairs

Musical Analogues of Mathematical Concepts by professor Ville Pulkki

This exhibition comes from my curiosity towards finding a form of representing mathematical concepts through music in a clear and understandable way.
Sustainability Science Days 2019 - call for abstracts
Conferences and workshops
Aalto Living+ Forum by Aalto Living+ Platform
Lectures and seminars

Living+ Forum 2019: Inclusive Environments

The multidisciplinary public lecture series starts on January 10. Design for All, Multicultural Living Environments, and Aging in Cities, are only a few of the topics covered. We welcome everyone to meet and discuss!
Materials Matter exhibition by Materials Platform at Slush 2018_photo Ariane Relander
Exhibitions and fairs

Exhibition: Materials Matter

Materials Matter is the manifest of the Aalto University scientific excellence in materials research at Slush 2018. Now all Aalto University and our dear guests have a chance to see it themselves! We are bringing the exhibited projects to the Dipoli Gallery for all of you to learn more about the exciting world of materials.
The exhibition will be open from 23.01.2019 (18:00) to 03.03.2019 (12:00) for everyone. To plan your visit, please mind the Dipoli opening hours.

Contact information

Postal Address

Aalto University
School of Business
Department of Marketing
P.O. Box 21230
00076 Aalto

Visiting Address

Arkadia building
Lapuankatu 2
00100 Helsinki

School of Business

At the School of Business, we work for better business and a better society. We educate experts and leaders for the future and contribute to society through impactful research, long-term partnerships and societal engagement. We are one of the leading business schools in Europe. 

Read more about the School of Business
Campaign image to urge to apply to the study progammes at the School of Business. Campaign image only, no photogrpaher name.