Web analytics and aalto.fi visitor tracking
The read permissions for the analytics data are granted for content editors and site administrators at the service address [email protected] You can order Google Analytics training for your unit from a university partner through the Communications Services.
If your content is in the Drupal system at www.aalto.fi, visitor traffic is already collected by Google Analytics and you can request permissions to view the data at [email protected]
If you wish to set up a new site somewhere else than in Drupal, contact Communications Services at [email protected] to add visitor tracking to your page. In this case, you will be provided with a Google TAG Manager script that needs to added to the source code of the new site.
Analytics can easily provide information on, for example, the number of visitors, visit durations, exit rates and traffic sources. The location demographics, devices used for the visit and navigation paths are also shown in the analytics. Further data can be received, for instance, by setting conversion targets.
Tracking visitor traffic of the site provides valuable information for the development of content and structure, so connecting web pages to communications analytics is highly recommended.