Programme Attractiveness

The goal of the Programme Attractiveness joint strategic initiative is to enhance the attractiveness of degree programmes at Aalto University.
Programme Attractiveness_photo credits Unto Rautio
Strategy 2016–2020: Shaping the future

Programme Attractiveness is one of Aalto University's four joint strategic development actions in the field of learning. The initiative was launched in 2016 and it will last until 2020.

The goal of the Programme Attractiveness initiative is to enhance the attractiveness of Aalto University's degree programmes. During the project, concrete tools are created and developed to help the degree programme managagement to monitor the performance, evaluate the content and to enhance the quality of the programme. The initiative aims to learn what makes our programmes attractive and helps the programmes by piloting and developing tools for student recruitment, marketing and admissions. The programmes are also encouraged to collaborate and to share best practices in order to become and stay attractive.

The project organization consists of a core team and two working groups. One of the working groups focuses on the content and quality of Aalto University's degree programmes and the other one focuses on issues related to student recruitment, marketing and admissions. Each School has a representative in the core team and in one of the working groups. Members of the two working groups also include specialists from Aalto's service units.

Programme Attractiveness key actions 2019

  1. Implementation and further development of the programme management tools

  2. Continuous communication of recommendations for student recruitment and marketing actions

More information about the Programme Attractiveness initiative

Petri Vuorimaa

Petri Vuorimaa

Department of Computer Science
Professor
Noora Jaakkola

Noora Jaakkola

Programme management services
Project Manager
Students at Aalto

Study at Aalto

Here, at Aalto University, we believe in the power of curiosity and encourage our students to explore the unknown as well as to learn and do things in a whole new way.

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Study options

Study options

Photo: Unto Rautio

Learning Services

Aalto University Learning Services (LES) is responsible for all services which facilitate the smooth progression of studies at the university.

Service entities

Aalto University's joint strategic initiatives in the field of education for 2016-2020 are Aalto Online Learning, Learning Challenge Aalto, Programme Attractiveness and Success of Students.

We educate game changers by

  • pioneering online and blended learning experiences with improved learning results
  • strengthening work life capabilities and integrating real life challenges into teaching and learning by deeper industry-academia relationships
  • improving content and quality of our degree programmes, and processes and tools related to student recruitment, marketing and admissions
  • enhancing student wellbeing by advancing study support, teaching and learning services

Joint strategic initiatives in the field of learning

Koulutamme muutoksentekijöitä

Strategic objective: Educating game changers

Aalto University's joint strategic initiatives in the field of education for 2016-2020 are Aalto Online Learning, Learning Challenge Aalto, Programme Attractiveness and Success of Students.

Services
Success of Students study well-being initiative (2016-2020). Image: Arttu Haglund

Success of Students study well-being project

The goal of the initiative is to enhance the success of students by advancing study support, teaching and learning services and focusing support.

Study at Aalto
Aalto University, Strategic Initiative, Learning Challenge Aalto

Learning Challenge Aalto

We offer services, events as well as information and inspiration for designing future-proof and work-life relevant education! The Learning Challenge Aalto initiative operates under the Teaching Lab brand.

Services
A person using VR headset

Aalto Online Learning

Aalto Online Learning improves education through online and blended learning approaches.

Study at Aalto
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