Tagging content at

Webpages can be tagged through a number of metadata fields. Each metadata field has a purpose, providing structure to the page (Content home) and information to search filters and feeds (Primary/Secondary tags, Relates to and Category).
Screenshot of Drupal metadata for articles

Content home (for articles, services and research groups)

Content home determines which hub the page belongs to and also defines its URL. For example, a subpage for a department should have the department name as Content home so that users will see the relationship between the two when accessing the page. The Content home of service articles is automatically the Services hub, in which all service pages will appear.

Category (for news and events)

News pages and Event pages are sorted by Category. The selected Category (or Categories) does not affect the page URL but, like with Primary/Secondary tags and Relates to, is used for filtering content in advanced searches and automatic liftups.

The content home of events and news is automatically the Aalto University news and events hubs respectively, and that will also appear in the URL, as for all page types.

Primary and secondary tags

  • Primary tags are pre-determined by the Aalto University Communications Team and cover the main content themes, for example, Research & Art.
  • Secondary tags highlight the topics related to the content. They describe what’s unique with the content in more detail, e.g. 3D printing.

Relates to

Relates totells the system that your page is linked to other hubs or research groups.

Example of metadata for news page at
Metadata for a news page about Jenni Haukio’s Independence Day gown.

Understanding the logic behind automatic liftups

When deciding which metadata to use for events, news and articles, remember that they will show in automatic liftups in other pages at When you produce your content, the metadata fields are similar to basic data about a car, such as brand and colour. We can use this as an example for the logic behind automatic liftups.

If you want to buy a used car, you might have specific requirements, such as the year of manufacturing, brand and mileage. The more search terms you input in the search field, the fewer cars will show up in the feed, but you will also get more accurate matches. Depending on how specific your needs are, you will input fewer or more search terms.

The same goes for an automatic liftup feed. If you are creating a general feed for a school’s main page, for example, you might leave fields blank to include all possible search terms. But if you want a more topic-specific feed, we should include at least one keyword from any metadata field at that page. The more fields we fill out with at least one keyword similar to that page, the narrower is our result. On the other hand, more keywords per field widens the result again. Make sure to check if you are pleased with the type and amount of pages that shows once you have created the liftup.

As an example, we look at the metadata of a news story about Jenni Haukio’s Independence Day gown, shown in the image above. It relates to 6 hubs and has 2 categories, 3 primary tags and 3 secondary tags. 

To create a topic-specific feed with news similar to the Jenni Haukio story, we can input the following keywords in the automatic liftup metadata:

Explanation of logic behind an automatic news liftup at

Now the Jenni Haukio gown news story will appear in your automatic news liftup, because the category “Research & Art”, the tags “Research” and “textiles”, and both keywords in the Relates to field match the news story metadata.

If we removed the category “Research & Art” from the automatic liftup, our news story would no longer show because it is not in the "University" category that is still there. On the other hand, if we did not remove the current category keyword from the liftup, but just added more, our news page would show up.

This means that adding more keywords to one metadata field will widen the number of pages showing through the automatic liftup. However, the more metadata fields we fill in, the more we narrow down the number of pages to be displayed. This is because pages will have to match at least one of the keywords in each filled in field in order to show in the automatic liftup. You can test this out with your own keywords and see what happens!

Automatic liftups wizardry

These components help you create newsfeeds, list upcoming events and create article series that update automatically.

Learn more about automatic liftups
Dipoli artworks
This service is provided by:

Communications Services

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