Tagging content at aalto.fi

Category (for news and events)

News pages and Event pages are sorted by their Category. The selected Category (or Categories) does not affect the page URL, but like with Primary/Secondary tags and Relates to, is used for filtering content in advanced searches and automatic liftups.

The Content home of Events and News is automatically the Aalto University Events and News hubs respectively. The hubs will also appear in the page URLs, as for all page types.

Primary and secondary tags

• Primary tags are pre-determined by the Aalto University Communications Team and cover the main content themes, for example Research & Art.
• Secondary tags highlight the topics related to the content. They describe what’s unique with the content in more detail, for example 3D printing.

Relates to

Relates totells the system that your page is linked to other hubs or research groups.

Understanding the logic behind automatic liftups

When deciding which metadata to use for events, news and articles, remember that they will show in automatic liftups in other pages at aalto.fi. When you create a page, the metadata fields are similar to basic data about a car, such as brand and colour. We will use this as an example for the logic behind automatic liftups.

If you want to buy a used car, you might have specific requirements, such as the year of manufacturing, brand and mileage. The more search terms you input in the search field, the fewer cars will show up in the feed, but you will also get more accurate matches. Depending on how specific your needs are, you will input fewer or more search terms.

The same goes for an automatic liftup feed. If you are creating a general feed for a school’s main page, for example, you might leave fields blank to include all possible search terms. But if you want a more topic-specific feed, we should include at least one keyword from any metadata field on that page. The more fields we fill out with at least one keyword similar to that page, the narrower is our result. On the other hand, more keywords per field widens the result again. Make sure to check if you are pleased with the type and amount of pages that shows once you have created the liftup.

As an example, we look at the metadata of a news story about Jenni Haukio’s Independence Day gown, shown in the image above. It relates to 6 hubs and has 2 categories, 3 primary tags and 3 secondary tags. 

To create a topic-specific feed with news similar to the Jenni Haukio story, we can input the following keywords in the automatic liftup metadata:

Now the Jenni Haukio gown news story will appear in your automatic news liftup, because the category “Research & Art”, the tags “Research” and “textiles”, and both keywords in the Relates to field match the news story metadata.

If we removed the category “Research & Art” from the automatic liftup, our news story would no longer show because it is not in the "University" category that is still there. On the other hand, if we did not remove the current category keyword from the liftup, but just added more, our news page would show up.

This means that adding more keywords to one metadata field will widen the number of pages showing through the automatic liftup. However, the more metadata fields we fill in, the more we narrow down the number of pages to be displayed. This is because pages will have to match at least one of the keywords in each filled in field in order to show in the automatic liftup. You can test this out with your own keywords and see what happens!