Course information
Learning outcomes
- The enhanced awareness of differences in global market environments, including political, regulatory and cultural issues
- Understanding of the dynamics and suitability of various marketing strategies and activities for different global market environments, including the adaptation issues
- Ability to analyze markets and plan global marketing activities
- Understanding of the related ethical and social responsibility issues.
Content
The course provides a theoretically grounded overview of developing and implementing marketing strategies in global dimension and scale. The course covers key concepts and principles of marketing - emphasizing the opportunities and challenges brought about by the global dimension - including decisions on product, pricing, distribution, and promotion. Naturally, the dynamics of competition and competitiveness is a red thread in the course. Globalization, world politics, trade regulation and the changes in firms’ operating environment overall are addressed, as are the needs to adjust marketing strategies and activities due to these changes.
Study material
Selection of articles and cases.
Workload
Lectures and assignments.
Prerequisites
No prerequisites.
Evaluation
Lectures, individual and team assignment during the course, no final exam.
Teaching time and location
The teaching time and the location of the course can be found at Sisu information system
- The link leads to Completion methods tab of the course page
- From the top of the page (Version drop-down menu), check that academic year 2025-2026 is selected
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From the blue bar, click Lecture and open the Groups and teaching times tab to see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
Exam instructions at the Open University
The teacher has four (4) weeks to grade the exam submissions starting from the exam date.
Further information
Replaces courses 26E00800 & A26E00800 Global Marketing Management, AMNGT-E2013 Strategic Marketing in Global Context
Online learning environment for the course
MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching.
Digital workspace of the course:
MyCourses
More details on completing the course will be available at MyCourses closer to the start of the course.
Registration and course fee
Registration for Open University courses is done via the link below:
Course registration
Registration for this course starts on 8.12.2025 at 9.00
Registration for this course ends on 29.12.2025 at 23.59
It is not possible to register before the registration period has started or after it has ended.
The number of participants is limited to 5.
This course is organized by the Aalto University School of Business.
The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rules
Activating Aalto ID and Multifactor Authentication
You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user ID
Once you have activated your Aalto user ID, also enable multifactor authentication. Some of Aalto University's services require multifactor authentication.
Instructions for using Multifactor Authentication
