‘It is also useful just to hear what people in the field are discussing, what problems companies are trying to solve, and where different technology areas are heading. Those conversations can plant seeds that later develop into a concrete idea or application for your own research. It is also particularly useful for researchers writing papers, reports, or grant applications, as being aware of current real-world challenges helps you better position your research and demonstrate its relevance.’
One of Auguste Bieleviciute’s biggest takeaways from the conference was how tightly connected the Finnish technology and startup ecosystem is.
‘Once you start making a few connections, it becomes surprisingly easy to be introduced to more people who can give advice and open doors. Another important lesson for me was how useful it is to step outside the research environment and practice explaining your work in simple terms. When you talk to people who are not specialists in your field, you are forced to think more clearly about what problem your research solves and where the technology could have a real-world application. It allows you to zoom out and look at the bigger picture.’
Bieleviciute says students and researchers shouldn’t feel intimidated by events like NORDEEP, even if they lack a business background.
‘Feeling intimidated can stop people from attending these events in the first place, even though this is exactly where everyone can start learning more,’ Bieleviciute says.
Pitching practice and peer learning
Polina Ovsiannikova and Kirill Zhukovskii are a post-doc and a doctoral student at Aalto, as well as members of a Research-to-Business (R2B) project called DEUS. Their project provides controllers for greenhouses, which reduce energy costs, and they joined the event because they wanted to learn how to talk to investors. Their business advisor had also advised them that events like this are a great opportunity to chat with other R2B teams and train pitching with them.
‘Many of the pitches we have seen on the stage have been excellent, and you can secretly improve your own pitch just by listening to others and by noticing what you like and what you don’t like in their pitches’, Ovsiannikova says.