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Three collections from Aalto in the Hyères Fashion Festival final

Elina Määttänen, Sophie Sälekari and the partnership of Elina Äärelä and Heini-Maria Hynynen have been selected to be among the ten finalists.

The Festival International de Mode & de Photographie Hyères celebrates its 30th anniversary this year and will be held from 23rd to 27th April at the Villa Noailles in France.

Every year the competition judges are drawn from amongst the most influential international figures in the fashion world. This year the panel of judges will be chaired by Chanel’s Design Director, Virginie Viard. Other members of the judging panel include Princess Caroline of Monaco, Carine Roitfeld, the former Editor-in-Chief of Vogue France and the founder and Editor-in-Chief of Purple magazine, Olivier Zahm.

In recent years, two collections from Aalto University’s School of Arts, Design and Architecture have won first prize at the Hyères Fashion Festival. In 2012, Siiri Raasakka,Tiia Sirén and Elina Laitinen,  final-year undergraduate students, were awarded the Grand Prix for their collection of men's clothes and in the spring of 2013, designer Satu Maaranen took the first prize.

The competition has been a springboard for many famous names in international design such as Viktor&Rolf, Thierry Mugler’s chief designer Romain Kremer, Felipe Oliveira Baptista and Henrik Vibskov.

The event has been held at the famous Villa Noailles in Hyères on the French Riviera since the beginning of the 1980s and is regarded as one of the world's most prestigious fashion competitions. It is put together by the same producers and casting-directors who create the exhibitions for the great fashion houses such as Chanel and Balenciaga for the Paris fashion week.

“Näytös2015” exhibition into your diary!

The new collections designed by students from Aalto University’s degree programme in fashion and clothing design will be presented in an exhibition for the public on 22nd May 2015 at 18.00 in Suvilahti.

Photos Leena Aro, collections Määttänen, Sälekari and Hynynen & Äärelä

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