Did you know that creativity can be measured? Check out recent survey results
As the world changes ever faster, we are increasingly faced with situations where there is no ready-made approach but where we need to use our creativity to come up with a solution.
In a job requiring a high level of specialised expertise, creativity is the ability to draw on and apply models from different contexts and approach things from new perspectives in order to achieve our goals. We use our creativity when we solve problems or change how we work and unlearn old ways of doing things.
Creativity has, therefore, recently been widely acknowledged as one of the most essential skills for the future. It is linked to life-wide learning and the capacity to change in new situations. Individuals and teams who are curious, use their imagination and experiment boldly with new ways of working usually adapt better to new contexts.
By being open to new ideas, we harness our talent holistically, adopt new ideas and behaviours and thereby improve our chances of finding original and useful solutions.
Creativity can be learned and measured–get to know the materials
The Creative Working Life 2030 project is the first in the world to develop a survey that can be used to self-assess individual creativity in working life. Creativity is examined through five areas: identity, curiosity, drive, insight and self-confidence.
"Based on the answers, we Finns enjoy thinking, creating something new and solving challenges. They are all important interests and abilities in a changing world," says Susanna Rahkamo, research director of Yellow Method company, who lead the development of the survey. In 2016, Rahkamo defended her thesis at Aalto University on the importance of collective creativity for success.
Based on the self-assessment survey results, long experience may increase creativity, so creative performance even improves with age.
"Due to low self-confidence, we easily hide behind rules and social norms, which makes working unnecessarily straightforward and takes away the opportunity for creative, non-linear problem solving," says Rahkamo.
We need encouragement from our colleagues and supervisors to use creativity, experiment and learn through failure. The Creative Working Life 2030 project promotes and develops work culture that is increasingly based on collaboration and trust.
In autumn 2022, the creativity measurement pilot will be extended to the organisational level. Genelec, Esko Systems, Reima, Arla, Kaski Agency, Abloy, Kotipizza, Foibe-Kartano, Nomentia, Siemens, Indieplace, Fujitsu, Rabbit Films, Hasan & Partners, Duunitori, Telia and the Finnish Olympic Committee are the organisations participating in the organisational surveys.
- Invite your colleagues, work community and friends to take the self-assessment test and you will receive your personal creativity performance map in response by email.
- Check out the summary report (in Finnish) on Finnish creativity derived from the first 2630 responses to the survey. At the end of September 2022, more than 4000 people have already completed the creativity self-assessment test.
- Watch the recording of the "Can creativity be measured?" webinar (in Finnish), where Susanna Rahkamo and Pauliina Valpas open up the results of the creativity survey and explain why creativity is important as a skill in working life, what it consists of and how to develop your creativity in your career.
- Company-level creative discoveries will be presented in an open webinar by the Finnish Marketing Association on Thursday 8.12.2022 from 10-11am.
- Dean Tuomas Auvinen, School of Arts, Design and Architecture
- Assistant Professor of Creative Practices Tua Björklund, School of Engineering
- Senior University Lecturer Stina Giesecke, School of Science
- Ph.D. Student Leni Grünbaum, School of Business
- Ph.D. Student Kirsi Hakio, School of Arts, Design and Architecture
- Researcher Maria Joutsenvirta, School of Business
- Professor of Practice Lauri Järvilehto, School of Science
- Professor of Design Tuuli Mattelmäki, School of Arts, Design and Architecture
- Head of Radical Creativity Riikka Mäkikoskela, Aalto University
- Professori of Strategic Urban Planning Raine Mäntysalo, School of Engineering
- Associate Professor of Art Pedagogy Anniina Suominen, School of Arts, Design and Architecture
- Professor of Wood Chemistry Tapani Vuorinen, School of Chemical Engineering
Creativity is one of the most essential skills in today’s work life. It is needed for problem-solving, critical thinking, and learning new things. Creativity is a professional competence that leads to growth, business innovation and finally, the competitiveness of the whole of Finland.
The Finnish Marketing Association (MARK Suomen Markkinointiliitto ry) coordinates the project, which is a part of the WORK2030 Programme. The partners are Marketing Finland, Technology Industries of Finland, Tivia, Henry, TEK, Aalto University and Yellow Method. Media, marketing and content partners are MRKTNG, Grundlage and WeAreOpen. The real driving force behind the project is the close cooperation between individuals, companies and unions.
In the WORK2030 programme, Finnish work-life actors, experts and workplaces develop and test new practices. Reforming practices and encouraging experimentation can improve Finland’s employment rate, economy, competitiveness and work-life brand.
The WORK2030 programme began in 2020 and is intended to continue beyond government terms, similar to previous national work-life development programmes.
The Finnish Ministry of Social Affairs and Health implements the WORK2030 programme in co-operation with the Ministry of Employment and the Economy, labour market organizations and other work-life actors. The Finnish Institute of Occupational Health is responsible for the operational implementation of the programme. The programme is conducted in co-operation with the parliamentary reform of continuous learning.
Objectives of the WORK2030 programme: Accelerate the reform of practices and the use of new technology in Finnish workplaces. Foster a work culture based on co-operation and trust. Make Finland a leading developer of work-life innovations in the digital age. Make Finland the world leader in wellbeing at work by 2030.