Master's Programme in Marketing

This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.


Image of ocean coloured in green and text Interdisciplinary studies on sustainable environment and seas
Studies Published:

Apply by 15 December for a real life research project on the sustainability of oceans

The ten week course consists of online assignments and three weeks in Lisbon. Apply by 15 December.
Plate of food with wooden spoons
Studies Published:

Campus restaurants during the holiday season in December and January 2023

The latest and most up-to-date information you always find on the restaurants' own websites.
Opiskelijoita pyöräilemässä kampuksella.
Campus, University Published:

It is time to vote! How do we use 13,000 euros for the wellbeing of students?

At the beginning of the fall 2023, students were given the opportunity to brainstorm how the university should use 13,000 euros to improve student well-being on campus. Now it's time to vote for the best idea to be implemented during the spring of 2024.
Student Guide illustration, news items
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Abstracts of bachelor's and master's theses will be published from January 1, 2024

Abstracts will be openly published in the Aaltodoc publication archive.


Have you heard of the U!Train? This ambitious project will take the form of a short mobility course, during which students will work together on a train. Yes, a train!
Students, Workshops

Would you like to study on a train trip in Europe? Help us design the U!Train course

Join the Ideathon with fellow Unite! students and generate creative ideas for the non-academic part of the U!Train course.
Student Guide, tapahtumakuva

For thesis-writing: Theses & Tomatoes on Mondays

Online co-writing event for thesis writing
Student Guide, tapahtumakuva

Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Student Guide, tapahtumakuva

For thesis-writing: Theses & Tomatoes on Mondays

Online co-writing event for thesis writing

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.


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