Student Guide

Master's Programme in Marketing

This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

News

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The AllWell? student survey is open 30.1.-13.2.2025

Hello, second-year bachelor’s student or first-year master’s student, how are you?
Respond to the AllWell? student survey!
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Supporting your study ability and wellbeing, December 2024

Dear student! Aalto offers services, guidance and self-study materials that support your study ability and wellbeing.
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Invitation to answer survey: Students, housing, and social spaces: where do you live, why, & what do you think of it?

The purpose of this voluntary survey is to understand the students' housing situation in Finland.
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Events

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Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
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Aalto Readers' Club

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Aalto University 15 years – come and celebrate

Hi student, welcome to celebrate our university together with fellow Aaltonians at 13–18 in Dipoli – read more and sign up!
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Get to know semiconductor industry in Finland! Welcome to pop-up event!

Come and get to know heavily growing semiconductor industry and companies in Finland. When you know semiconductor industry better you will get more out of your future studies and build relationships that support your career.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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