Student Guide
Master's Programme in Marketing
Programme main page
Master's Programme in Marketing is organized by the School of Business.
The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.
News

Respond to the quality survey on restaurants from 20 to 26 March, 2023
All respondents are entered into a draw to win, e.g. lunch tickets.
Napping pods to the campus - suggest the places for them
Napping pods will be installed on the campus during spring-summer 2023.
Aalto University Open University's summer courses for degree students
If you are an attending degree student at Aalto University, it is possible to attend some Aalto University Open University summer courses for free of charge during summer 2023.
EIT Digital Summer School: Digital Platforms for Smart Cities
The EIT Digital summer school held at Aalto University for young professionals as well as Bachelor or Master students aims to create a better understanding of why platforms are key in shaping economies and societies and how platforms create such societal and business impact.Events

For thesis-writing: Theses & Tomatoes on Mondays
Online co-writing event for thesis writing
Solve the SDGs 2023
A hackathon on two continents for one purpose: building a better tomorrow. Apply by Friday 17.3. to join!Marketing, Master of Science (Economics and Business Administration)
Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.
