Tuition fees
Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.
Master's Programme in Marketing
For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants
Master's Programme in Marketing is organized by the School of Business.
The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.
Application for an extension to the right to study
News
University web services outage mostly resolved
Some of Aalto’s web services were temporarily closed on Wednesday
Earn points through exercise – Join UniSport’s Mount Everest challenge
UniSport's HeiaHeia wellbeing app inspires everyday wellbeing actions.
If you work from home, use VPN to access services - some services closed (Wed 21 Oct, 2026)
Some of Aalto’s web services have been temporarily closed or restricted to Aalto’s internal network.
Unite! Language and Culture Tandems: Learn, Practise, Connect
Learn language and culture with another Unite! student from one of the nine Unite! alliance universities.Events
Teaching Assistant as a Learning Instructor (2 ECTS), pedagogical training, autumn 2026
Teaching period: 26.10.-30.11.2026, in English, register by 4.10.2026
Thesis Takeoff group
Do you feel stuck with your thesis? Is it hard to stay motivated or focused when working alone? Do you need peer support and guidance to make progress? Join the Thesis Takeoff group!
Aalto Thesis Day events 2026
Information for students: Master’s thesis in partnership with a company.
Aalto Talent Expo 2026
Aalto University’s largest career and networking event, Talent Expo, will be held at Dipoli (Otaniemi) on November 12, 2026.Marketing, Master of Science (Economics and Business Administration)
Build the strategic, data-driven skills you need to lead marketing effectively and responsibly in fast-changing global markets.
