Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Application for an extension to the right to study

News

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Attention applicants: One study right rule is changing student admissions

One study right rule bringing changes to student admissions
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Supporting your study wellbeing, October 2026

Aalto offers self-study materials, guidance and services that support student wellbeing. Below you will find more about the services available and links to useful materials.
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Which languages would you like to study? Take the KiePe survey

Take the KiePe survey and tell us what language learning opportunities you would like from universities in the Helsinki metropolitan area.
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Sverigepaket 2026

Nätverket Svenska nu och Sverigekontakt i Finland arrangerar årligen en informationsdag om Sverige för finskspråkiga högskolestuderande.

Events

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Campus, Information sessions, Networking, Students –

Aalto Thesis Day events 2026

Information for students: Master’s thesis in partnership with a company.

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Students –

SEB Drop-In Support Clinic for MyCourses (Students), 8.10.2026

A hands-on, drop-in clinic where students can get immediate help installing, configuring, and troubleshooting Safe Exam Browser (SEB) for MyCourses quizzes/exams.
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Discover Aalto University Archives: guided session for students

Have an adventure through time and history on Thursday, October 15th 2026, 13-15 as Aalto University Archives is hosting a guided session for students.
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Information sessions, Students –

Tuition fees at Aalto University

Info session on tuition fees and scholarships for fee-paying students at Aalto University.

Marketing, Master of Science (Economics and Business Administration)

Build the strategic, data-driven skills you need to lead marketing effectively and responsibly in fast-changing global markets.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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