Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Summer studies

News

Close-up of rainbow-coloured oil slick swirling on dark, dirty water surface with floating specks
Cooperation, Studies, University Published:

Join a summer school on environmental contaminants, held in the French Alps

Explore environmental contaminants through expert-led lectures, hands-on workshops, and international collaboration— with selected students receiving funding for travel and accommodation.
Two people carrying a sign with 'IT Services' written on it and a magnifying glass icon.
Studies Published:

Mobile printing made smoother – myPrint now also available on the aalto open and eduroam networks

Through the myPrint portal, you can modify mobile printing settings.
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Studies, University Published:

UniSport's Pilates & Take a Break! until 28.4.!

UniSport's Pilates & Take a Break! until 28.4.!
Poster of European Energy Excursion with coastal wind farm, path on green dyke and university logos.
Cooperation, Studies, University Published:

Apply now: Unite! European Energy Excursion – Visit leading energy companies and institutions across Europe

Aalto engineering students are invited to take part in a unique international study trip through Germany, the Netherlands and Belgium from 7 to 13 June 2026.

Events

Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
Two persons holding doctor's hats
Information sessions, Students

Thinking of doing a doctorate? Hear from researchers on 21 April 2026

Thinking about doctoral studies? Join this event to hear about doctoral research directly from researchers at Aalto and other universities in the Unite! network.
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Students

Travel by Land Workshop

Are you going to study a semester abroad and would like to make your travel experience more sustainable and meaningful?
OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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