Student Guide
Master's Programme in Marketing
Programme main page
Master's Programme in Marketing is organized by the School of Business.
The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.
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Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.
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