Tuition fees
Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.
Master's Programme in Marketing
For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants
Master's Programme in Marketing is organized by the School of Business.
The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.
Application for an extension to the right to study
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Feedback survey opened
Earn points through exercise – Join UniSport’s Mount Everest challenge
UniSport's HeiaHeia wellbeing app inspires everyday wellbeing actions.
Represent Aalto at the Studia fair
The 2026 Studia fair will be held at Messukeskus on 25–26 November.
Welcome to Language Day Nov 5th at 11:30!
Come and find out what kind of language courses we offer at the Language Centre, meet our teachers and chat with them, get your hands on some student overall badges, and play games to test your language skills!Events
Support for study wellbeing, drop-in counselling
The Starting Point of Wellbeing offers students easy access to counselling and advice on matters of well-being and study ability. Welcome to Drop-in guidance.
Community drive 18.11.: Let's bike for student grants
Ready to ride? Join the A! Sign of Change community drive!
Beat the Blues: Culture shock
Beat the Blues event in October is dedicated to sharing insights about culture shock.
Support for study wellbeing, drop-in counselling
The Starting Point of Wellbeing offers students easy access to counselling and advice on matters of well-being and study ability. Welcome to Drop-in guidance.Marketing, Master of Science (Economics and Business Administration)
Build the strategic, data-driven skills you need to lead marketing effectively and responsibly in fast-changing global markets.
