Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

News

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Studies, University Published:

Welcome to the Friends Program! Fall 2026

Want to make friends in Finland? If your answer is yes, then the Friends Program is perfect for you! We are looking for both Finnish and international students to join.
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Studies Published:

Apply to the University of Helsinki’s Swedish-language Nightingale mentoring programme!

Students at Aalto University can apply to University of Helsinki’s Swedish-language Nightingale mentoring programme that brings together higher education students and children who are between the ages of 9 and 12 and who live in Helsinki.
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Studies Published:
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Studies Published:

The default view in Sisu’s Structure of Studies section will change

The renewed Structure of Studies view will become the primary way to plan your studies.

Events

School of Business building
Students

Welcome Evening for new Master’s students at School of Business

Aalto University School of Business welcomes the students starting their Master’s studies to meet and mingle with the School of Business community – especially with the alumni graduated from the School! Event is part of the orientation week.
Ryhmä opiskelijoita
Fairs, Lectures and seminars, Students

Aalto Welcome Fair 2026

Welcome, new students, to the Aalto Welcome Fair on 27th August 2026!
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Academic events, Students

Aalto Day One 2026 – Aalto University Opening of the Academic Year

Welcome to Aalto University’s Opening of the Academic Year on 1 Sep 2026 in Otaniemi. Aalto Day One brings the Aalto community together for the opening ceremony, the Aalto Awards and Aalto Party.
Aalto Readers Club
Other

Aalto Readers' Club

Join our dynamic book club at Aalto University!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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