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Master's Programme in Business Analytics
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Curriculum 2026–2028
Information about the programme
Degree level learning goals
MSc degree studies consist of programme studies and elective studies. In some programmes, there is also a compulsory minor. The scope of the modules varies between programmes.
In addition to the goals stated in Government Decree on University Degrees (794/2004) 7 § the aim of the Master of Science degree in Economics and Business Administration is to provide students with
- a comprehensive understanding of the area of specialisation, including its potential to address environmental, economic and social sustainability challenges;
- the ability to identify and analyse sustainability challenges and business opportunities and creatively develop solutions;
- the ability to independently retrieve, assess, apply and create knowledge in the field of business and economics;
- the ability to reflect on the ethical foundations and implications of business decision-making for different stakeholders and to act accordingly; and
- the ability to communicate effectively and to foster diversity, equity and inclusiveness in organisations.
Programme level learning objectives
Upon graduating from the Business Analytics Programme, graduates will have:
- Knowledge of business analytics. Graduates possess in-depth knowledge on analytics theory, models, methods, and tools, and how analytics and data produce added value in different application domains.
- Understanding of sustainability and ethical aspects. Graduates understand how sustainability aspects can be incorporated into analytics models and tools and are aware of ethical issues related to the use analytics.
- Communication, leadership, and team working skills. Graduates have the necessary skills to successfully carry out analytics development and deployment in diverse organizations.
- Problem-solving, analytical thinking and decision-making skills. Graduates are critical thinkers who can develop and deploy analytics models and tools to support data-driven problem solving and decision-making.
Studying in the Master’s Programme in Business Analytics offers students a unique combination of skills in business and technology that are essential for data-based decision-making and problem-solving. These skills are in high demand for innovative future leaders able to steer companies and other organizations through the era of digitalization, artificial intelligence and sustainability challenges. The programme provides students with a solid understanding of core business analytics tools such as machine learning, statistics, mathematical optimization and decision analysis as well as expertise on how these tools can be used to generate added value and to address sustainability challenges across different business domains. The studies also include analytics courses from different application areas, such as accounting, marketing, supply chain management and information systems. Students can choose a minor to further deepen their knowledge of business analytics tools or to strengthen their understanding of a specific application area.
Degree structure
Total
120
ECTS
ECTS
ECTS
*Including master's thesis 30 ECTS
Programme studies 87 ECTS
Code: BIZ235
Scope: 87 ECTS
Programme director: Juuso Liesiö
| Code | Course name | ECTS | Teaching |
|---|---|---|---|
| 30E03000 | Data Science for Business I | 6 | I English |
| ISM-E1004 | Business Analytics 2 | 6 | III English |
| ISM-E5001 | Master's Thesis Seminar | 3 | I-II, III-V |
| BIZ.matr | Maturity Test | 0 | |
| ISM.thes | Master's Thesis | 30 | |
Choose 6-12 ECTS of the following |
|||
| 30E03500 | Capstone: Data Science for Business II | 6 | II English |
| 57E00500 | Capstone: Business Intelligence | 6 | IV-V* English |
Choose 12-18 ECTS of the followingChoose only 12 ECTS from this section if you selected both Capstone courses above, otherwise, choose 18 ECTS. |
|||
| 30E00400 | Simulation | 6 | I (2026-2027) English |
| ISM-E1010 | Optimization for Prescriptive Analytics | 6 | V English |
| ISM-E1008 | Dynamic Decision Processes | 6 | I English |
| ISM-E1005 | Forecasting Methods in Business Analytics | 6 | II English |
| ISM-E1006 | Decision Analytics for Consulting | 6 | IV English |
| ISM-E1007 | Current Topics in Analytics Research | 6 | III English |
Application-focused analytics studies. Choose 18 ECTS of the following: |
|||
| ABL-E2606 | Data Protection | 6 | I English |
| ABL-C1102 | Hands-On Analytics on Accounting Information Systems | 6 | IV English |
| ABL-C1103 | Data Analytics for Accounting and Audit | 6 | III Englsih |
| ABL-E1300 | Big Data Analysis in Accounting | 6 | IV English |
| 21E00052 | Data-Driven Business | 6 | II, III English |
| MARK-E0047 | Digital Marketing Communications | 6 | III English |
| MARK-C6000 | Market Intelligence and Customer Insights | 6 | I English |
| MARK-E0046 | Digitalisation of Markets and Consumption | 6 | II English |
| MARK-C0065 | Managerial Marketing Analytics with AI1) | 6 | II English |
| MARK-E0080 | Data-driven Marketing | 6 | IV English |
| ISM-E3003 | Operations and Supply Chain Analytics | 6 | II English |
| ISM-E3004 | Revenue Management and Demand Analytics2) | 6 | III English |
| 35E00550 | Quality and Performance Management | 6 | V English |
| 35E02000 | Procurement and Strategic Sourcing D | 6 | I English |
| ISM-E3005 | Capstone: Supply Chain Improvement Project | 6 | IV English |
| ISM-E1009 | Analytics for Sustainability | 6 | V English |
| 37E00200 | Strategic Information Technology Management | 6 | II English |
| ISM-E2008 | Systems Dynamics Modeling in Information Systems | 6 | I English |
| ISM-E2005 | Digital Service Product Management | 6 | IV English |
| ISM-E1011 | Quantitative Behavioral Research | 6 | II, IV English |
| ISM-C3002 | Operations and Supply Chain Risk Management | 6 | IV English |
| ISM-C5000 | Operaationhallinta ja analytiikka julkisella ja kolmannella sektorilla | 6 | III Suomi |
*Most lectures occur in the IV period, with only a few scheduled for the V period. See Sisu for the detailed schedule.
1) Replaces courses MARK-C6055 Marketing Analytics: Introduction to the use of data in marketing decision making and MARK-C6050 Marketing Analytics: From Data to Decisions with R. The course cannot be completed and included in the degree if MARK-C6055 or MARK-C6050 (or both) have already been completed.
2) This course has similar content to the previous course 35E00350 Sales and Operations Planning. Only one of the courses can be included in the degree.
Elective studies 33 ECTS
Elective studies must meet the following requirements: they must be completed at a university or university of applied sciences; they must, as a rule, be a part of the degree studies of the university or university of applied sciences organizing the studies and they must meet the objectives of the degree completed at the Aalto University School of Business. Elective studies cannot overlap with other studies included in the degree in terms of content and intended learning outcomes.
Higher education institutions also offer studies outside degree education aimed at a wide audience, the suitability of which for the degree is assessed in relation to the intended learning outcomes of the degree. For example, courses that can be completed freely online and have a scope of 1-3 ECTS are generally not accepted as part of the degree.
Elective studies are selected so that the scope of the degree of 120 ECTS is met.
Elective studies can, for example, be used for:
- completing a minor
- broadening your skills and knowledge via multidisciplinary studies by
- completing another minor or individual courses in the fields of technology, art and design
- completing University Wide Studies
- completing studies at European Unite! universities
- completing network studies, for example from the Hilma network of gender studies or other networks
- acquiring entrepreneurial skills
- deepening language and communication skills by
- completing studies at the Aalto University Language Centre either as individual courses or as an entire minor
- completing studies in language and multicultural studies offered by European Unite! universities
- broadening or deepening expertise in your own field by
- completing additional studies in your programme or major
- completing studies in other programmes or majors
- completing additional studies in a minor
- completing the Customized Student Business project BIZ-E0100 (read more here) or Non-governmental organization project BIZ-E0110 (read more here)
- acquiring working life skills by completing an intership (read more at During your studies > Other studies)
- learning self-leadership skills, finding meaningfulness and developing study-wellbeing by completing Personal Impact courses.
A minor can be
- a minor organized by Aalto University (find the list of offered minors here)
- international minor that is completed through the Aalto University exchange programme at a university abroad or in a programme fulfilling the requirements of the exchange programme as a free mover student (instructions here)
- a study module completed at another university in Finland or abroad. As a rule, the minor must be a confirmed minor or similar study module in the curriculum of the higher education institute offering the study module.
The scope of the minor is determined according to the requirements of the minor.
If you have mandatory language studies in your master's degree, they are included in the elective studies module. You have received information about these in the beginning of your studies, if this applies to you. If you are uncertain of whether you need to demonstrate language proficiency in the master's degree, please contact your programme's planning officer to get further information about the matter.
- If you have completed your bachelor's degree in Finland (in Aalto or in another higher education institute), you have fulfilled the compulsory language requirements in the respective degree or received the exemption. You do not need to complete language studies in the master's degree.
- If your language of education is Finnish or Swedish and you have completed your bachelor’s degree outside of Finland, you must demonstrate proficiency in national languages by writing the maturity test in your language of education (Finnish or Swedish) and complete the language proficiency tests in the other national language. Read more about the language of education here. You may also apply for an exemption of demonstrating proficiency in national languages. See also the following bullet.
- If you have completed your bachelor’s degree outside of Finland, you must complete minimum of 3 ECTS in English including both oral and written proficiency. You can choose any course on level B2 or higher. Courses at a sufficient level and including both oral and written proficiency are marked with ‘o’ and ‘w’ in the course name. Students, whose language of education is not Finnish or Swedish, may alternatively complete an elementary course in Finnish or in Swedish. The courses in national languages can be at any level on CEFR scale.