Henri Weijo
Associate Professor
Associate Professor
E702 Dept. Marketing
Henri Weijo is a consumer culture researcher who specializes in the study of consumer creativity and value creation. He mostly conducts his research in consumer collectives of various organizational and compositional character.
Full researcher profile
https://research.aalto.fi/...
Email
henri.weijo@aalto.fi
Phone number
+358504001389
Areas of expertise
Kuluttajakäyttäytyminen, Brändit
Publications
How consumer market orientations shape algorithmic appreciation and avoidance in fashion
Pelin Geyik, Henri Weijo
2025
International Journal of Research in Marketing
Conceptualizing consumer body awareness
Tatsiana Padhaiskaya, Henri Weijo
2025
Journal of Consumer Research
Value Regimes
Johanna Gollnhofer, Henri Weijo
2024
Elgar Encyclopedia of Consumer Behavior
Conflict, Radical Imagination, and Strategic Coalition Paradigms of Consumer Movements and Activism
Jay M. Handelman, Henri A. Weijo
2024
Journal of the Association for Consumer Research
Special Issue: Consumer movements and activism
Jay M. Handelman, Henri Weijo
2024
Journal of the Association for Consumer Research
Etnografisen tutkimuksen eettisen arvioinnin erityispiirteet
Heidi Härkönen, Henni Alava, Matti Eräsaari, Tuomas Tammisto, Jukka Jouhki, Henri Weijo
2024
Tieteessä tapahtuu
Luxury branding and the creator Economy
Emanuela Prandelli, Yajin Wang, Henri Weijo
2024
International Journal of Research in Marketing
How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless
Annetta Grant, Henri Weijo, Peter A. Dacin
2023
International Journal of Research in Marketing
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
Laura Rosenberg, Henri Weijo, Iina Kerkelä
2023
Journal of Consumer Research
Consumer Movements
Henri Weijo
2023
Consumer Culture Theory