Henri Weijo
Associate Professor
Associate Professor
E702 Dept. Marketing
Henri Weijo is a consumer culture researcher who specializes in the study of consumer creativity and value creation. He mostly conducts his research in consumer collectives of various organizational and compositional character.
Full researcher profile
https://research.aalto.fi/...
Osaamisalueet
Kuluttajakäyttäytyminen, Brändit
Julkaisut
How Institutional Logics Shape Fairness in Crowdsourcing: The Case of Threadless
Annetta Grant, Henri Weijo, Peter A. Dacin
2023
International Journal of Research in Marketing
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
Laura Rosenberg, Henri Weijo, Iina Kerkelä
2023
Journal of Consumer Research
Consumer Movements
Henri Weijo
2023
Consumer Culture Theory
Enchantment and perpetual desire
Russell Belk, Henri Weijo, Robert V. Kozinets
2021
Marketing Theory
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Johanna Gollnhofer, Henri Weijo, John Schouten
2019
Journal of Consumer Research
Brand community coping
Henri Weijo, Jonathan Bean, Jukka Rintamäki
2019
Journal of Business Research
Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption
Henri Weijo
2019
Nordic Consumer Culture
Consumer Movements and Collective Creativity:The Case of Restaurant Day
Henri Weijo, Diane Martin, Eric Arnould
2018
Journal of Consumer Research
Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Anastasia Seregina, Henri Weijo
2017
Journal of Consumer Research
When Wonder Woman and Superman Try to Have it All: Consumer Strategies of Assembling Work-Leisure Relations with Cosplay
Anastasia Seregina, Henri Weijo
2015