Digitalisation of Markets and Consumption
Course schedule:
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Course information
Learning outcomes
After the course, students:
- will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation
- will be able to to design problem-solving strategies, and science-based solutions for marketing
- will demonstrate the ability to evaluate, integrate, and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.
Content
Digitalisation trends, Data based business strategies, Consumption in the digital era, Information/consumer society
Teacher
Sanna-Katriina Asikainen
Study material
A collection of articles from the current scholarly literature assigned by the lecturer.
Workload
6 credits, 160h
1. Reading package
2. Assignments and independent learning
Prerequisites
Basics in marketing is highly recommended.
Evaluation
The course grade will be based on course assignments (100%).
Teaching time and location
The teaching time and the location of the course can be found at Sisu information system
- The link leads to Completion methods tab of the course page
- From the top of the page (Version drop-down menu), check that academic year 2025-2026 is selected
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From the blue bar, click Lecture and open the Groups and teaching times tab to see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
The teacher has four (4) weeks to grade the exam submissions starting from the exam date.
Further information
Equivalences to other courses: Digitalisation of Markets and Consumption (AMARK-E0046)
Online learning environment for the course
MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching.
Digital workspace of the course:
MyCourses
More details on completing the course will be available at MyCourses closer to the start of the course.
Registration and course fee
Registration for Open University courses is done via the link below:
Course registration
Registration for this course starts on 26.1.2026 at 9.00
Registration for this course ends on 16.2.2026 at 23.59
It is not possible to register before the registration period has started or after it has ended.
The number of participants is limited to 3.
This course is organized by the Aalto University School of Business.
The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rules
Activating Aalto ID and Multifactor Authentication
You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user ID
Once you have activated your Aalto user ID, also enable multifactor authentication. Some of Aalto University's services require multifactor authentication.