Avoimen yliopiston kurssit

Digitalisation of Markets and Consumption

Opetusaika:

27.2.2024 – 11.4.2024

Ilmoittautumisjakso:

29.1.2024 – 19.2.2024

Opetusajankohdat:

Päiväopetus, Kevät

Opintojen muoto:

Lähiopetus

Kieli:

englanti

Taso:

Syventävät

Kurssikoodi:

MARK-E0046

Laajuus:

6 opintopistettä

Hinta:

90,00 €

Learning outcomes

After the course, students:

  • will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation
  • will be able to to design problem-solving strategies, and science-based solutions for marketing
  • will demonstrate the ability to evaluate, integrate, and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.

Content

Digitalisation trends, Data based business strategies, Consumption in the digital era, Information/consumer society.

Teachers

Jiancai Liao, Sanna-Katriina Asikainen

Study material

A collection of articles from the current scholarly literature assigned by the lecturer.

Online learning environment for the course & Activating Aalto ID

MyCourses online learning environment is a tool for both students and teachers for communication and managing everyday course work. You need an Aalto User ID to log in to the course's MyCourses workspace and participate in teaching. You can activate your Aalto User ID the day after the registration and you should activate it no later than the day before the start of the course.
Instructions for activating your Aalto user IDDigital workspace of the course:
MyCourses More details on completing the course will be available at MyCourses closer to the start of the course.

Workload

6 credits, 160h

1. Reading package  
2. Assignments and independent learning

Prerequisites

Basics in marketing is highly recommended.

Evaluation

The course grade will be based on course assignments (100%).

Teaching time and location

The teaching time and the location of the course can be found at Sisu information system

  1. The link leads to Completion methods tab of the course page  
  2. From the top of the page (Version drop-down menu), check that academic year 2023-2024 is selected  
  3. From the blue bar, click Lecture and open the Groups and teaching times tabto see the teaching time and the location of the course. Exam times can be seen by clicking Exam.
     

    Exam instructions at the Open University

Registration and course fee

Registration for Open University courses is done in Sisu-service. 

Course registration 

Registration for this course starts on 29.1.2024 at 9.00  
Registration for this course ends on 19.2.2024 at 23.59

The number of participants is limited to 3.

This course is organized by the Aalto University School of Business.

The course fee is paid upon registration for each course at a time and it is binding. Familiarize yourself with registration and payment rules as well as other guidelines for students:
Registration, payments and rulesAccess Token on Aalto University Campus

To be able to enter campus premises and classrooms you need the student access token of Aalto University. You can get the student access token from campus lobby services. The access token need to be activated with your Aalto account and password before you can use it. Please, arrive the campus well in advance before your first class so that you can make the access token work. Please, see the instructions how to get and activate the access token: How to get an access tokenOtaniemi Campus, Espoo: Campus map

Individual study arrangements

If you need individual study arrangements in order to attend a course, contact the Open University office ([email protected]) in good time, at least 14 days before the start date of the course or the examination date. Further information about individual study arrangements:
Individual study arrangements at Open University

  • Julkaistu:
  • Päivitetty:
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