News

‘When hard data is not enough – expert-driven models in strategy work’

The coronavirus crisis has highlighted the importance of strategic foresight and resilience to change in companies. New methods and approaches are being sought to continuously monitor uncertainties and update strategy.
Vihreällä kuvitustaustalla kuva Eeva Vilkkumaasta ja seminaarin otsikko

‘Data and artificial intelligence are everywhere, but their benefits for long-term strategy work are limited. Imagining unprecedented events and ideating strategic choices requires creative and critical thinking by human experts,’ says Assistant Professor Eeva Vilkkumaa from Aalto University School of Business. ‘But could mathematical foresight and strategy models be more than just hard data and optimisation – for example, a way to harness the creativity of a diverse group of experts to support participatory and systematic strategy work?

Eeva Vilkkumaa and her guests at the Better Business – Better Society seminar on Thursday 3 December discuss (in Finnish) how they perceive the role of qualitative analyses, creative methods, mathematical modelling and data analytics to develop in the strategy work of the future.

‘At best, different approaches support each other. Information produced using qualitative and creative methods can be refined into justified recommendations for decisions by means of mathematical modelling. Artificial intelligence and data analytics, on the other hand, make it possible to continuously monitor the operating environment, which enables rapid responses to significant changes.’

Eeva Vilkkumaa works as an assistant professor at the Department of Information and Service Management at the Aalto University School of Business. She leads the Prescriptive analytics for data-informed decision-making project, funded by the Foundation for Economic Education for four years (2019–2022), which develops mathematical decision support models to support scenario-based strategy work and cost-effective allocation of health care resources. Three professors and five doctoral students from the Department of Information and Service Management work in the project.

Better Business — Better Society Seminar Series

The Seminar Series discusses the current and societally important topics at the School of Business. The seminars will be arranged monthly, generally on the first Thursday of the month, excluding holiday seasons.

Lue lisää
Kuva seminaarisarjasta, jossa ilmiset verkostoituvat esityksen jälkeen
  • Published:
  • Updated:
Share
URL copied!

Related news

Kemira bootcamp 2020
Cooperation Published:

New starts at the Kemira Boot Camp

Kemira together with the School of Chemical Engineering organized a Boot Camp for the students of Aalto University.
Two women sitting by a computer looking at a video chat
Cooperation Published:

Aalto Students and employer organizations met virtually at Aalto Talent Expo Online

Aalto Talent Expo Online was organized between 12th - 14th of January 2021. Thousands of online visit occured during webinars and video meetings.
The BScBA Program alumna Tuuli Hakkarainen
Cooperation, Studies Published:

School of Business alumni story: Tuuli Hakkarainen

Unlike most of her fellow students, School of Business, Mikkeli Campus alumna Tuuli Hakkarainen chose an academic career path. She defended her dissertation in December 2020, and in her doctoral thesis she examined expertise sharing within multinational corporations.
Taiteellinen kuva panssaroidusta superhydrofobisesta pinnasta, joka kestää iskuja ja hylkii nesteitä tehokkaasti. Kuva: Juha Juvonen.
Cooperation, Press releases, Research & Art Published:

New funding to commercialise high-tech liquid-repelling coatings

New funding to get damage-resistant, liquid-repelling surfaces out of the laboratory and onto solar panels, skis, and more