However, PatternLab is not just about pattern design. The three-course minor has provided young designers with the opportunity to deepen their surface and textile design, but also marketing and sales skills, which together with the delivery of the finished product to the customer are also key. It is important to make contacts already during the studies.
For the students, the course has been an inspiring and unique opportunity to acquire skills for the work life. They have become familiar with the whole cycle of the pattern and textile design process. The group has worked in teams to develop the mood maps into printable patterns.
‘Pedagogically, the most important content of the course is to strengthen the students' self-confidence’, says Salolainen.
Textile design will be emphasized
Record sales, significant clientele and international interest over the years show that the PatternLab project has become a strong brand.
Along with the education portfolio renewal at the School of Arts, Design and Architecture, which will come into force next academic year, also PatternLab is undergoing a transformation. It will be transformed from a Minor into a project linked to the textile design and studio courses of the FaCT Master's degree programme.
‘Working on PatternLab has been very close to graphic design. However, as a Major, we have to make sure that we keep textile and materials and manufacturing skills at the heart of our teaching’, says Maarit Salolainen.
The aim is to continue to offer design that is increasingly linked to textile and materials skills. But that does not prevent students in other majors and programmes from choosing the minor. Visual communication design students, for example, have been important members of the PatternLab team as strong storytellers.
Salolainen emphasizes that it is important for education to adapt to the demands of the current times, with a focus on content that is needed in the work life. The reform also means that education is being pruned, but the aim is to be able to teach flexible skills for the future work life.
‘It is up to the future PatternLab designers to think about where the patterns may be involved.’
Master’s Programme in Fashion, Clothing and Textile Design: Ione Rawlins, Sanna Ahonen, Edith Kankkunen, Anna Poikonen, Tuulikki Peltonen, Aida Matuseviciute, Praejeen Kunawong
Master’s Programme in Visual Communication Design: Sabina Friman, Aino Salonen, Saara Obele
Text by Venla Välikangas