News

Students on PatternLab course designed Serla’s Design kitchen paper

Finland’s next one hundred years is the theme of the Seasons pattern family
patternlab_w700_en_en.jpg

The Seasons (Vuodenajat) pattern family on Serla’s new Design kitchen paper has been designed by students Pilvi Waitinen, Jessica Bucci, Jiayi Ma and Taija Lammi on Aalto University’s PatternLab course. This year was the second time Serla and PatternLab cooperated in the design of patterns.

‘The theme we gave to PatternLab for designing the kitchen papers was Finland’s next one hundred years. Five different beautiful pattern families were created and what they all have in common is nature, which is important to us Finns. Finnish consumers were then given the opportunity to vote for their favourite from these five alternatives’, says Hanna Hirvonen, Brand Manager of Serla.

The six natural elements in the Seasons pattern family depict cliffs, coast, islands and snow. Closeness to nature can traditionally be seen in the forms and the choice of colours in modern Scandinavian design. This has also been noticed abroad: Finnish design is experiencing an international boom.

‘Right now, Nordic aesthetics is popular in North America, for example. Finnish design and design heritage is one of the reasons I originally came to study in Finland’, says Jessica Bucci, an American designer at PatternLab.

The PatternLab course at the Aalto University School of Arts, Design and Architecture has since 1999 polished students’ skills, turning them into surface and textile design professionals. Students have designed patterns for companies across the world through the project.

‘Projects like this are very useful and important. Seeing that the things we do and learn here really do make it onto store shelves is extremely important for students’, says Professor Maarit Salolainen, who is responsible for the PatternLab course.

The new design kitchen papers will be on sale in May 2017, celebrating Finland’s one hundred years of independence.

  • Published:
  • Updated:

Read more news

A logo. Photo: Mikko Raskinen
Appointments, Cooperation Published:

Introducing three new professors at the School of Electrical Engineering

Assistant Professors Gopika Premsankar and Johannes Arend and Associate Professor (tenured) Marko Kosunen were appointed to the career path of professors during January-June 2024.
insole at pdp gala
Press releases, Research & Art, Studies Published:

Compostable wood foam replaces plastic in shoe insoles

Aalto University students develop prototype of durable wood-based insole – Finnish shoe company starts testing material on users this autumn
Jar full of coins representing Unite! Seed Fund.
Cooperation, Research & Art, Studies Published:

Call for proposals: Unite! Seed Fund to foster collaborative teaching

This call is for setting up joint/collaborative teaching formats in Unite! focus areas. Apply by end of August 2024.
Sophie Belanger on the left and Ferdinand Keil on the right sitting on a sofa  and chatting
Cooperation Published:

Erasmus Staff Training: A deep dive into joint programmes and wellbeing

Over 30 participants from 17 universities gathered at the Aalto University campus early June for the Erasmus Staff Training Days.