Jenny Hytönen wins the Hyères International Fashion Competition

In addition to the main prize the unisex collection won also the audience prize.
Jenny Hytonen's fashion collection with black leather and spikes
Photo: Gerald Le Van Chau for premices films

One of the world's most prestigious international fashion competitions, the Hyères Festival, took place last weekend in France, now in its 37th edition. The international competition is aimed at young, recently graduated or soon-to-be graduated fashion designers. The festival also features competitions in photography and accessories.

A lady in black clothing posing in front of her fahion collection
Jenny Hytönen, photo: Dominique Muret

Jenny Hytönen's winning collection called “Untitled” is based on a contrast of sensitivity and roughness: it is a combination of crystal-embroidered, transparent mesh fabrics and heavily riveted leather.

The collection was topped by the “Cyborg,” which featured a bridal veil incorporating 25,000 glass beads hand placed during the knitting process, and an LED bodysuit with a heart sensor that materialized the wearer’s heartbeat with pulsating lights.

Glenn Martens, Chairman of the Jury of the Hyères Fashion Competition and Creative Director of Y/Project and Diesel, praised Hytönen's collection in Women's wear daily magazine for "a perfect design, but one that showed extreme creativity".

Hytönen is a fashion designer who graduated from Aalto University with a major in fashion and is currently working for Belgian designer Olivier Theyskens in Paris. Last year, her collection won the Aalto University's Näytös21 Award, the jury describing the collection as impressive, balanced and mature.

In Hyères, Hytönen will receive a €20 000 grant from fashion house Chanel and fashion trade fair organiser Première Vision, as well as the opportunity to create capsule collections for ready-to-wear brand Icicle and Parisian department store Galeries Lafayette.

In addition to Hytönen, the final of the fashion competition saw also an MA sudent Sini Saavala and recent graduate Juha Vehmaanperä from Aalto University's major in fashion. Saavala won the L’Atelier des Matières prize with her "Unwearable" collection. She used 90% recycled materials, such as sweaty cotton undershirts and vintage underwear dyed in the era. This is the first time the prize has been awarded in Hyères and it highlights the importance of recycling.

Read more:

Näytös21-voittaja Jenny Hytösen mallisto yhdistää kristalleilla kirjailtuja, läpinäkyviä verkkokankaita ja vahvasti niititettyä nahkaa.

Näytös21 fashion show made an impact also online

The main prize winner is Jenny Hytönen, also Sofia Ilmonen and Juha Vehmaanperä were awarded.

  • Published:
  • Updated:
URL copied!

Read more news

The Ocean’s Curtain is inspired by the way the surface of water looks when viewed from the seabed. Kurotuksia - Higher Powers exhibition. Photo: Mikko Raskinen.
Press releases Published:

Kurotuksia - Higher Powers student exhibition blending math and arts opens at Heureka today

Aalto University's interdisciplinary course "Crystal Flowers in Mirror Rooms: Mathematics meets Art and Architecture" culminates in the exhibition Kurotuksia - Higher Powers, which opens today at Heureka, the Finnish Science Centre. It celebrates a decade of promoting interdisciplinary interaction in the course and is the second time the course has an exhibition at Heureka.
Professor Jukka Luoma
Awards and Recognition Published:

Jukka Luoma, Teacher of the Year 2023

The Prodeko Guild chose Professor Jukka Luoma as the Teacher of the Year 2023.
A teacher and two researchers smiling and sorting through paper presentations in a classroom
Research & Art Published:

Empathy in design and digitalisation – Aalto University researchers hold workshops for students at Arabia Comprehensive School

Aalto University researchers organised workshops for seventh graders, whose creative thinking skills were put to the test in designing future information services
Maja Jantar's rehearsal at Tartu Planetarium
Research & Art Published:

The Creative Europe project ‘Urban Travel Machines’ at Tartu international literary festival in Estonia

Eleven Aalto Arts students and VCD Lecturer Tarja Nieminen participated in the Tartu international literary festival Prima Vista from 9th to 13th May 2023.