Collaboration with Aalto University VCD students brings fresh ideas to NWB Finland
Aalto’s Visual communication design students of the Experiment Process course will develop and design visual packaging and branding concepts for NWB Finland to be implemented in the new packaging formats for stillwater.
“For students, company collaboration in study projects is a great way to practice work-life skills and an opportunity create and test new designs that address actual user needs. Working with real-life challenges is also an authentic opportunity to learn about complex topics such as sustainability in a specific context and learn about connections between design and its impact.” VCD Senior University Lecturer, Markus Joutsela.
“It is very important to NWB to get fresh ideas with out of the box thinking. That is why we did not put any limitations to the students work. We are really looking forward to see some great new visual designs.” CEO Heikki Hilpelä NWB Finland Oy
NWB FINLAND OY (Ltd) NWB Finland Oy sells patented, ecological beverage packaging, packaging machines and expert services to its customers. The company aims to grow into a global player in the beverage industry and significantly help reduce the international environmental burden.
NWB Special focus is placed on reducing plastic use and wasted space in transport. NWB is aiming for easy to use, recyclable packaging for users, producers and retailers alike. Functionality is key, but the company is also looking for a design that sets its products apart.
For more information:
Markus Joutsela / VCD Senior University Lecturer
markus.joutsela@aalto.fi
Heikki Hilpelä / CEO, NWB Finland Oy
heikki.hilpela@nwb.fi
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