Aalto University students awarded in international C4Bi competition

The competition utilised the new Creativity Audit tool with which the creativity of companies is compared with methods developed in top restaurants.
Team Barsinki members Leo Josephy, Matti Karjalainen and Harri Konola from Aalto and Rei Kondo, Chris Theis and Pablo of Angoso ESADE.

Team Barsinki, a joint team of Aalto University and ESADE were the winners in the C4Bi innovation competition in Barcelona on November 18. Taking part in the competition, which was arranged this year for a third time, were students from ESADE, UC Berkeley, Copenhagen Business School, and Aalto.

The task of the teams chosen for the finals from among more than 60 participants was to come up with new business activities for the technology company HP using the Creativity Audit tool. 

'The proposal of our team included concrete development ideas for HP's strategy.  For instance, the role of a creative process could be established, the freedom of employees could be better utilised, and feedback could be increased in the customer experience', say Leo Josephy and Harri Konola, who took part in the competition.

Criteria for selecting the winners was the quality of the ideas of the team, the efficiency and flow of the team work, and the presentation of the idea itself.  

Leading chef behind the method

Ferran Adrià's elBulliFoundation was involved in organising the competition along with the ESADE university. Photo: ESADE

One of the panels of judges in the competition was top chef Ferran Adrià, the developer of the Creativity Audit. The idea behind the tool is to utilise the processes of gastronomy in corporate activities, which allows the continuous development of new dishes, for instance.

'Business thinking often stems from efficiency, but why can't corporate activities involve the same degree of creativity?' asks Harri Konola.

'By optimising processes and by increasing efficiency we can achieve economic benefits that decline only marginally. However, only through real disruptive innovations it is possible to rise to the position of a market leader', adds third team member Matti Karjalainen

In addition to the recognition received in the competition, the team was left with an interesting learning experience as well as new networks and team mates from around the world.

'It is definitely an experience worthy of recommendation - one of the best in our studies', the team members observe.

  • Published:
  • Updated:
Share
URL copied!

Related news

Close-up photo of Katja Toropainen standing at a bay.
Studies Published:

School of Business Student Story: Katja Toropainen

Katja Toropainen, the founder of Inklusiiv, talks about her studies in Information and Service Management (ISM) and her entrepreneurial career.
Students participating in the 2040+Helsinki=? event held in Väre building. Photos: Valtteri Heinilä, Aino Vaarno
Studies Published:

Helsinki 2040: the future is full of hope!

Some 50 Aalto students from arts, technology and business backgrounds presented a promising vision for Helsinki in year 2040.
Shimmering Wood-based Structural Colour by Noora Yau. Photo Eeva Suorlahti
Cooperation, Research & Art, Studies Published:

Aalto University presents six concepts on renewable biomaterials at Dutch Design Week

CHEMARTS exhibition showcases fascinating recyclable prototypes which are toxic-free, recyclable and don't release micro-plastics.
Professor Ray Sterling
Research & Art, Studies Published:

Professor Ray Sterling: Worldwide developments in urban underground planning

Watch the video recording of Professor Sterling's lecture.