Aalto Ventures Program Summer Course - Creating Multidimensional Experiences
The course has three focus areas: understanding the culture and people, learning the methods and tools of creating an experience and building a viable business model around the experience.
In order to create an experience, you must understand the environment. Course participants will get a deep dive into the Aalto University Startup Ecosystem, as they visit venues such as Startup Sauna and Aalto Design Factory and meet with passionate students as well as employees and founders of some of the most innovative companies in the country. Additionally, the participants will visit some iconic locations and events in Finland, such as museums and the state-of-the-art Oodi library, and experience the best Helsinki has to offer during the short but intense Nordic summer.
Creating an experience takes more than lectures. During the course, participants will form groups and get their hands dirty, delving deep into teamwork, design thinking, UX design, business modeling and user research in order to get from an idea into a prototype of an experience. Guided by Jenni Kääriäinen – who now works for Tuska Festival and is the original creator of Slush design guidelines – and AVP teachers, students will use an iterative process where they interview real potential customers and work their way from the original idea to an experience that includes a physical, digital and a social dimension. To truly understand how great experiences are created, students will visit Flow Festival, a trailblazing European music and arts festival held in Helsinki.
No experience is good enough if you can’t sell it. After designing an experience worth experiencing, it needs to be shared with others. With the help of training provided by the course staff, groups will prepare pitches with the mindset of blowing the socks off of potential investors. The course then culminates in a showcase, where the groups will present the prototypes of the experiences they have created to the international audience.