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Five things everyone should know about creativity
Creativity is not the preserve of artists or a rare innate talent but a human capacity we all share – and one that can be measured, developed, and led for. The two-year Creative Leap project explored how creativity shows up in everyday life and work and how it connects to companies’ financial results. Here are five key takeaways.
Research shows that creativity is not only measurable but also a major competitive advantage – the focus now turns to leadership
Creativity enables people to view problems from new perspectives and to discover solutions that might otherwise remain unseen.
Creative Leap: Turning Creativity into a Measurable Competitive Advantage
Over two years Creative Leap co-research project has explored how creativity can be identified, developed, measured and managed, and how it influences not only business success but society at large.
CCA Research Funding available for cross-school and cross-disciplinary research collaborations
The internal research funding of cross-cutting approaches aims to support innovative, cross-disciplinary research initiatives at Aalto University. We are looking for blue-sky thinking and significant impact on the future society. Deadline for proposals is 14 October 2025.Articles
Doctoral studies at the Aalto University School of Business - Doctoral program in Business, Economics and Finance
Join the Aalto Doctoral Program in Business, Economics and Finance—a four-year, English-language program for ambitious minds aiming to shape the future of academia. Study at one of Europe’s top business schools, with triple accreditation and a bold, multidisciplinary research culture committed to sustainability, responsibility, and radical creativity.
The Aesthetics and Playfulness of Creativity – An Overlooked Area in Business
For a long time, aesthetics has been a fairly overlooked aspect in the fields of organizational and business creativity. Aesthetics play a part in companies that allow space for ‘creative experimentation’.
Radical wellbeing strengthens the community
Merita Petäjä: "Belonging to a community promotes the satisfaction, commitment, performance, and overall wellbeing of both students and staff."
Harnessing Your Creative Potential
Creativity is not just a personal skill, it’s a powerful driver of business competitiveness, a tool for tackling societal challenges, and a source of personal fulfillment. But just like any skill, it needs attention, practice, and support to flourish.
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