Aalto University establishes Centre for Radical Creativity – aiming to support societal and corporate transformation
The centre responds to the interest and need for transformation among businesses and organizations and calls partners to join.
Aalto University’s Centre for Radical Creativity brings together expertise from various fields and seeks new ways of thinking and acting. It offers companies and partners a creative environment in which to experiment, explore and innovate.
Anssi Perttala will begin his role as an expert at the centre 1 October. His responsibilities will include producing multidisciplinary content and building collaborations with the centre’s partners. Perttala will play a key role in launching and developing the centre’s operations.
“I am very excited about the potential of the Centre for Radical Creativity and how creativity can be harnessed in a multidisciplinary way in various contexts. This role at Aalto University is the culmination of many of my passions: I love developing creative ideas, building and driving projects forward and achieving shared successes with a team. I’m really looking forward to getting to know as many people as possible within Aalto’s broad community. You can break the ice with me by chatting about movies, visual arts, or bike tours”, Perttala says.
Perttala has extensive experience in creative production, communications and project development. He has previously worked in fields such as marketing, audiovisual production, service design and creative work. He also has experience in higher education, curriculum development and building partnerships with the business community.
He has worked both as an entrepreneur and in client-facing roles, and throughout his career has led numerous creative productions from concept to completion. Before joining Aalto, Perttala worked as a producer at TBWA\Helsinki, at the advertising agency SEK, and at EVTEK University of applied sciences (now Metropolia), among other roles.
“We are delighted to have Anssi’s diverse expertise strengthen Aalto University. His experience as a builder of creative collaboration is crucial to the Centre for Radical Creativity”, says Riikka Mäkikoskela, director of the centre.
The Centre for Radical Creativity is an interdisciplinary unit at Aalto University where science, art, technology and business converge. The centre builds partnerships that bring together research and practice and facilitates multidisciplinary experimentation.
For more information:
Specialist Anssi Perttala, +358 50 343 5447, anssi.perttala@gmail.com
Director Riikka Mäkikoskela, +358 45 1313562, riikka.makikoskela@aalto.fi
Aalto University’s Centre for Radical Creativity
The centre responds to the interest and need for transformation among businesses and organizations and calls partners to join.
There is no ready-made formula for changing the world. You must dare to boldly create something new without fearing failure.