Virpi Roto
Department of Design

Virpi Roto

Professor of Practice

Contact information

Postal address
Otaniementie 14
Mobile phone
Full researcher profile


Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to human-experience-driven ones, which requires a radical change in industry. Virpi Roto’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Roto develops and uses techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. She is the Chair of Aalto University Experience Platform.

Areas of expertise

Experience Platform User experience Experience Design

Honors and awards

Award or honor granted for a specific work
Department of Design
Oct 2018

Red Dot Award User experience goal -driven design approach guided Rolls-Royce Marine to this achievement.


Department of Design

What is Fair Shipping, Anyway? Using Design Fiction to Raise Ethical Awareness in an Industrial Context

Publishing year: 2019 Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Department of Design

Engaging Automation at Work – A Literature Review

Publishing year: 2019 Human Work Interaction Design. Designing Engaging Automation - 5th IFIP WG 13.6 Working Conference, HWID 2018, Revised Selected Papers
Department of Design

Human Work Interaction Design

Publishing year: 2019
Department of Media, Department of Design

Balance Talking and Doing! Using Google Design Sprint to Enhance an Intensive UCD Course

Publishing year: 2019 Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings
Department of Design, Department of Media

Get Realistic! - UCD Course Design and Evaluation

Publishing year: 2018 Human-Centered Software Engineering - 7th IFIP WG 13.2 International Working Conference, HCSE 2018, Revised Selected Papers
Department of Design

Structuring and Engaging – The Roles of Design Fictions in a Co-design Workshop

Publishing year: 2018 Proceedings of the 30th Australian Conference on Computer-Human Interaction (OzCHI'18)
Department of Design

Eagons, exoskeletons and ecologies

Publishing year: 2018 NordiCHI 2018
Department of Design

The role of design fiction in participatory design processes

Publishing year: 2018 NordiCHI 2018
Department of Design

Designing Interactive Systems for Work Engagement: Guest Editors’ Introduction

Publishing year: 2018 Human Technology
Department of Design

Experience design meets service design – method clash or marriage?

Publishing year: 2018