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Petri Parvinen
Department of Industrial Engineering and Management

Petri Parvinen

Adjunct Professor

Contact information

Postal address
Otaniementie 17
Mobile phone
+358503120905
Full researcher profile
https://research.aalto.fi/...

Description

Innovation selling, e-selling, virtual reality, human-computer interaction, selling data

Growth and commercialization of technology- and science-based businesses

Areas of expertise

Innovation selling Commercialization

Honors and awards

Award or honor granted for a specific work
Department of Industrial Engineering and Management
Jan 2014

Best Paper Nominee, Ph.D. research involvement award European Marketing Academy, Belgium

Award or honor granted for a specific work
Department of Industrial Engineering and Management
Jan 2014

Ekonomiliiton kirjallisuuspalkinto, finalisti 2014 Ekonomiliitto, Finland

Publications

Department of Industrial Engineering and Management

Automated adaptive selling

Publishing year: 2018 European Journal of Marketing
Department of Marketing

Towards a Governance Approach to Determinants of Reseller Management Success

Publishing year: 2018 Journal of Business and Industrial Marketing
Department of Marketing, Department of Industrial Engineering and Management

Generating Leads with Sequential Persuasion: Should Sales Influence Tactics be Consistent or Complementary?

Publishing year: 2017 JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT
Not published at Aalto University

Physicians’ relationship with the pharmaceutical industry and its reflection in introduction of a new drug

Publishing year: 2017 International Journal of Pharmaceutical and Healthcare Marketing
Department of Marketing, Department of Industrial Engineering and Management

Personalized Product Recommendations: Evidence from the Field

Publishing year: 2017 Proceedings of the 50th Hawaii International Conference on System Sciences
Department of Marketing, Department of Industrial Engineering and Management

Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Publishing year: 2016 Journal of Marketing Management
Not published at Aalto University

The role and impact of firm’s strategic orientations on launch performance

Publishing year: 2016 Journal of Business and Industrial Marketing
Department of Industrial Engineering and Management

Introduction to gamification

Publishing year: 2016 Proceedings of 49th Hawaii International Conference on System Sciences
Not published at Aalto University

Determinants of New Product Launch Success in the Pharmaceutical Industry

Publishing year: 2015 Journal of Pharmaceutical Innovation
Department of Marketing

Introduction to E-commerce, engagement, and social influence minitrack

Publishing year: 2015 Proceedings of 48th Hawaii International Conference on System Sciences