Nayoung Yoon
Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Doctoral Researcher
Department of Marketing
Full researcher profile
https://research.aalto.fi/...
Contact information
Email
[email protected]
Postal address
Ekonominaukio 1
02150 Espoo
Finland
Phone number
+358503099175
Publications
Dark Side of Cuteness : Effect of Whimsical Cuteness on New Product Adoption
N Yoon, Jaewoo Joo, Woo Park
2022
With Design: Reinventing Design Modes