Nayoung Yoon

Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Doctoral Researcher
Department of Marketing
Full researcher profile

Contact information

Postal address
Ekonominaukio 1 02150 Espoo Finland
Phone number


Dark Side of Cuteness : Effect of Whimsical Cuteness on New Product Adoption

N Yoon, Jaewoo Joo, Woo Park 2022 With Design: Reinventing Design Modes