Nayoung Yoon
Doctoral Researcher
Doctoral Researcher
E702 Dept. Marketing
Doctoral Researcher
Department of Marketing
Full researcher profile
https://research.aalto.fi/...
Sähköposti
nayoung.yoon@aalto.fi
Postiosoite
Ekonominaukio 1
02150 Espoo
Finland
Julkaisut
The impact of smart home products’ marketing messages on dual-earner parents’ willingness to pay
Sooa Hwang, Nayoung Yoon, Jaewoo Joo
2025
Journal of Product and Brand Management
Theory of Desire
Nayoung Yoon
2025
Consumption Markets and Culture
Dark Side of Cuteness : Effect of Whimsical Cuteness on New Product Adoption
N Yoon, Jaewoo Joo, Woo Park
2022
With Design: Reinventing Design Modes