Juho-Petteri Huhtala

Postdoctoral Researcher
Postdoctoral Researcher
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Phone number
+358505646614

Publications

Is this company a lead customer? Estimating stages of B2B buying journey

Neda B. Marvasti, Juho-Petteri Huhtala, Zeinab R. Yousefi, Iiro Vaniala, Bikesh Upreti, Pekka Malo, Samuel Kaski, Henrikki Tikkanen 2021 Industrial Marketing Management

Suuryritystutkimus 2021

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2021

Online content match-making in B2B markets

Bikesh Raj Upreti, Juho-Petteri Huhtala, Henrikki Tikkanen, Pekka Malo, Neda Marvasti, Samuel Kaski, Iiro Vaniala, Pekka Mattila 2021 Industrial Marketing Management

Suuryritystutkimus 2020

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2020

Is the potential B2B buyer interested or ready to buy? Estimating the stage of the B2B buying behavior

Neda Barzegar Marvasti, Juho-Petteri Huhtala, Zeinab Rezaei Yousefi, Bikesh Upreti, Pekka Malo, Samuel Kaski, Henrikki Tikkanen 2019

Suuryritystutkimus 2019

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala, Iiro Vaniala 2019

Suuryritystutkimus 2018

Pekka Mattila, Henrikki Tikkanen, Juho-Petteri Huhtala 2018

Upper echelons strategic support for customer empowerment based search

Iiro Vaniala, Juho-Petteri Huhtala, Henrikki Tikkanen 2017 Strategic Management Society 37th Annual International Conference, Houston, Texas, 28-30 October 2017

Capitalizing on Market Orientation through Strategic Competitive Actions

Iiro Vaniala, Juho-Petteri Huhtala 2016 European Academy of Management (EURAM), Paris, France, 1-4 June 2016