Johanna Frösén
Associate Professor
Associate Professor
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Email
johanna.frosen@aalto.fi
Postal address
Ekonominaukio 1
02150 Espoo
Finland
Phone number
+358503132848
Honors and awards
Best Conference Track Paper Award
Palkinto tai huomionosoitus tuotoksesta
Markkinoinnin laitos
Jul 2023
Reporting Marketing Performance: Exploring Practices of Leading Firms
Myönnetty rahoitus (julkiset tutkimusapurahat)
Markkinoinnin laitos
Nov 2018
Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Myönnetty rahoitus (julkiset tutkimusapurahat)
Markkinoinnin laitos
Nov 2020
Research groups
- Markkinointi, Professori (Associate Professor)