A full academic CV is available here (in English).
A short, non-academic CV is available here (in Finnish).
Jaakko Aspara is a professor of business administration, in the sub-discipline of marketing. His expertise and research ranges from market strategy and business models to consumer and customer behavior. More specifically, prof. Aspara's themes of expertise include:
• business models, business strategy, market strategy
• innovations, product development, service development
• retailing (offline/brick-and-mortar and online)
• brand management, design management
• marketing-finance interface
• marketing-strategy interface
• consumer behavior related to new technologies and artificial intelligence
• commercial investments, growth investments, marketing investments
• market/customer insights, market/customer data, market/customer intelligence, market/customer research
• consumer behavior, consumer psychology, consumer research
