Jaakko Tapio Aspara

Artificial Intelligence, Emotional Labor, and Service Operations

Zheng Fang, Yuqian Chang, Xueming Luo, Qingsheng Wu, Jaakko Aspara 2026 Manufacturing and Service Operations Management

Advancing conceptual clarity in marketing science : Delineating process and systems perspectives on value co-creation

Hannu Makkonen, Jaakko Aspara, Christian Grönroos, Matti Mäntymäki 2026 Marketing Theory

The impact of Janus fit brand extensions on perceived brand innovativeness

Wuraola Oluwabukola Falana, Jaakko Aspara, Johanna Frösén 2024 Journal of Business Research

Chance, Strategy, and Change: The Structure of Contingency in the Evolution of the Nokia Corporation, 1986–2015

Jaakko Aspara, Juha-Antti Lamberg, Antti Sihvonen, Henrikki Tikkanen 2023 Academy of Management Discoveries

Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

Jyrki Isojärvi, Jaakko Aspara 2023 European Journal of Marketing

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers

Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei 2022 Marketing Letters

Transparent structured products for retail investors

Markku Kallio, Merja Halme, Nasim Dehghan Hardoroudi, Jaakko Aspara 2022 European Journal of Operational Research

The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior

Reza Movarrei, Sara Rezaee Vessal, Saeedeh Rezaee Vessal, Jaakko Aspara 2021 International Journal of Physical Distribution and Logistics Management

Consumer price effects

Markku Kallio, Merja Halme, Jaakko Aspara 2020 Journal of the Operational Research Society

Customer journey analyses in digital media

Jan F. Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo 2020 Journal of Service Management

What Gets Measured Gets Done : Can Self-Tracking Technologies Enhance Advice Compliance?

Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J.L. Schepers, Jaakko Aspara, Kai N. Bergner 2020 Journal of Service Research

Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes

Jaakko Aspara, Kristina Wittkowski 2019 Journal of Consumer Research

The Dilemma of Service Productivity and Service Innovation

Jaakko Aspara, Jan F. Klein, Xueming Luo, Henrikki Tikkanen 2018 Journal of Service Research

Types of intelligence predict likelihood to get married and stay married

Jaakko Aspara, Kristina Wittkowski, Xueming Luo 2018 Personality and Individual Differences

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Maria Del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, Pekka Mattila 2018 Journal of Marketing

Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising

Jaakko Aspara, Henrikki Tikkanen 2017 Consumption Markets and Culture

What counts versus what can be counted

Johanna Frösén, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen, Jaakko Aspara 2016 Journal of Marketing

Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen, Petri Parvinen 2016 Journal of Marketing Management

Behavioral cycles leading to the divestment of previous core businesses

Jaakko Aspara, Juha-Antti Lamberg, Henrikki Tikkanen 2015 Academy of Management Proceedings

Focal versus background goals in consumer financial decision-making: trading off financial returns for self-expression?

Jaakko Aspara, Amitav Chakravarti, Arvid Hoffmann 2015 European Journal of Marketing

Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads

Jaakko Aspara, Amitav Chakravarti 2015 European Journal of Marketing

Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Jaakko Aspara, Arvid O.I. Hoffman 2015 Marketing Letters

Gaining Superior Business Performance from Market Orientation : The Mediating Role of the Core Business Process Capabilities

Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Antti Vassinen, Petri Parvinen, Jaakko Aspara 2015 Developments in Marketing Science

Upper echelons perspective on search and competitive behavior

Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila 2015 Annual Meeting of the Academy of Management (AOM), Vancouver, Canada, 7-11 August 2015

Upper echelons perspective on search landscape and competitive behavior

Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev 2015 Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015

Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration

Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf, Jaakko Aspara 2015 Journal of the Academy of Marketing Science

Cause marketing effectiveness and the moderating role of price discounts

Michelle Andrews, Xueming Luo, Zheng Fang, Jaakko Aspara 2014 Journal of Marketing

Explaining corporate short-termism: self-reinforcing processes and biases among investors, the media and corporate managers

Jaakko Aspara, Kalle Pajunen, Henrikki Tikkanen, Risto Tainio 2014 Socio-Economic Review

Naturally designed for masculinity vs. femininity?Prenatal testosterone predicts male consumers' choices of gender-imaged products

Jaakko Aspara, Bram Van Den Bergh 2014 International Journal of Research in Marketing

Saalistushinnoittelun ennakkoarviointi yrityksen markkinaolosuhteiden ja liiketaloudellisten realiteettien näkökulmasta

Jaakko Aspara, Kari Hoppu 2014 Liiketaloudellinen aikakauskirja

Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university

Jaakko Aspara, Hanna-Mari Aula, Janne Tienari, Henrikki Tikkanen 2014 Consumption Markets and Culture

Do institutional investors pay attention to customer satisfaction and why?

Xueming Luo, Ran Zhang, Weining Zhang, Jaakko Aspara 2014 Journal of the Academy of Marketing Science

Group-buying deal popularity

Xueming Luo, Michelle Andrews, Yiping Song, Jaakko Aspara 2014 Journal of Marketing

Corporate business model transformation and inter-organizational cognition: the case of Nokia

Jaakko Aspara, Juha-Antti Lamberg, Arjo Laukia, Henrikki Tikkanen 2013 Long Range Planning

Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Jaakko Aspara, Henrikki Tikkanen 2013 Journal of Business Research

Generative mechanisms in project marketing - an agenda for inquiry

Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen 2013 Journal of Global Scholars of Marketing Science

The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence

Jaakko Aspara 2013 Journal of Behavioral Finance

Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation

Johanna Frösén, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen, Jaakko Aspara 2013 American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013

The effect of environmental feedback mechanisms on competitive activity in emerging industries

Jukka Luoma, Jaakko Aspara, Henrikki Tikkanen 2013 Annual Meeting of the Academy of Management (AOM), Orlando, USA, August 9-13, 2013

Sales activity systematization and performance: differences between product and service firms

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen 2013 Journal of Business & Industrial Marketing

Profiling research on consumer psychology

Outi Somervuori, Petri Parvinen, Johanna Bragge, Jaakko Aspara 2013 American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013

Evolution of service markets - the case of mutual funds in Finland

Jaakko Aspara, Jukka Luoma 2012 The future of banking services

Focal versus background goals in the choice of investment products: Trading off financial returns for self expression?

Jaakko Aspara, Amitav Chakravarti, Arvid Hoffmann 2012 41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012

Johtajuuden seitsemän syntiä

Jaakko Aspara, Timo Kietäväinen, Pekka Mattila, Henrikki Tikkanen, Isä Ambrosius 2012

The future of banking services

Jaakko Aspara, Risto Rajala, Virpi Kristiina Tuunainen 2012

Complementarity of innovation capability and customer-linking capability: A configurational approach

Matti Jaakkola, Jukka Luoma, Johanna Frösén, Jaakko Aspara, Henrikki Tikkanen 2012 Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012

Towards an evolutionary theory of competitive actions

Jukka Luoma, Jaakko Aspara, Henrikki Tikkanen 2012 American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012

Marketing investments of growth firms

Miikka Tölö, Jaakko Aspara 2012 American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012

Preventing raised voices from echoing: Product-advertising as strategic response to shareholder dissatisfaction

Simone Wies, Arvid Hoffmann, Jaakko Aspara, Joost Pennings 2012 41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012

The influence of shareholder complaints on companies' product-advertising investments

Simone Wies, Arvid Hoffmann, Jaakko Aspara, Joost Pennings 2012 Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012

The dispersed theoretical origins of the business model concept

Pertti Aaltonen, Tuomas Mäki, Jaakko Aspara 2011 Annual Meeting of the Academy of Management (AOM), San Antonio, USA, August 12-16, 2011

Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

Jaakko Aspara, Henrikki Tikkanen 2011 European Journal of Marketing

Documentation and continuous development of processes for customer management: Implications for profitable growth

Jaakko Aspara 2011 Australasian Marketing Journal

Exploration and exploitation across three resource classes market/customer intelligence, brands/bonds and technologies/processes

Jaakko Aspara, Henrikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu 2011 European Journal of Marketing

Individuals' affect-based motivations to invest in stocks: beyond expected financial returns and risks

Jaakko Aspara, Henrikki Tikkanen 2011 Journal of Behavioral Finance

Product-featuring stock advertisements: Effects on consumer-investors' investment interest

Jaakko Aspara, Amitav Chakravarti 2011 Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011

Strategic management of business model transformation: lessons from Nokia

Jaakko Aspara, Juha-Antti Lamberg, Arjo Laukia, Henrikki Tikkanen 2011 Management Decision

The influence of product design evaluations on investors' willingness to invest in companies: Theory and experiment with Finnish individual investors

Jaakko Aspara 2011 Design Management Journal

The performance implications of marketing metrics use in different business contexts - a configurational approach

J. Luoma, J. Frösén, H. Tikkanen, J. Aspara 2011 American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, USA, 18-20 February, 2011

Awareness, action and context-specificity of blue ocean practices in sales management

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo 2011 Management Decision

Marketing investments of growth firms

Miikka Tölö, Jaakko Aspara 2011 Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011

Preventing raised voices from echoing: Advertising as response to shareholder activism

Simone Wies, Arvid O.I. Hoffmann, Jaakko Aspara, Joost M.E. Pennings 2011 Marketing Strategy Meets Wall Street II, Boston, USA, May 12-14, 2011

Business model innovation vs. replication: Financial performance implications of strategic emphases

Jaakko Aspara, Joel Hietanen, Henrikki Tikkanen 2010 Journal of Strategic Marketing

Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations

Jaakko Aspara, Henrikki Tikkanen 2010 International Journal of Bank Marketing

Reproductive selection and strategic management: Theory and field study

Jaakko Aspara, Juha-Antti Lamberg, Arjo Laukia, Henrikki Tikkanen 2010 Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010

The role of company affect in stock investments: Towards blind, undemanding, noncomparative and committed love

Jaakko Aspara, Henrikki Tikkanen 2010 Journal of Behavioral Finance

Pushing the Scene Forward Restrictive practices as drivers of authentication in the Dubstep electronic music culture

J. Hietanen, Joonas Rokka, R. Roman, H. Tikkanen, J. Aspara 2010 Consumer Culture Theory Conference, Wisconsin Madison, USA, June 10-13, 2010

"You should have been there": understanding consumer practices of value co-creation through comparative videography

J. Hietanen, P. Parvinen, J. Mattsson, J. Aspara, H. Tikkanen 2010 Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010

Market orientation, innovation capability and business performance: insights from different phases of the business cycle

Juho-Petteri Huhtala, Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010

Adhering to the business model: Differences in sales processes between B2B service and non-service firms

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo 2010 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

Success Strategies in Failing Industries

A. Sihvonen, M. Peltoniemi, H. Tikkanen, J. Aspara, J. Hietanen 2010 Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010

Competitive actions and dynamics in project marketing: Identifying causal mechanisms

Henrikki Tikkanen, Jaakko Aspara, Joel Hietanen, Kalle Pajunen, Tomi Nokelainen 2010 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

Online Brand Community as a Social Apparatus

Henri Weijo, Joel Hietanen, Jaakko Aspara, Jukka Luoma, Antti Vassinen 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010

Aesthetics of stock investments

J. Aspara 2009 Consumption Markets and Culture

How Do Institutional Actors in the Financial MarketAssess Companies’ Product Design?The Quasi-rationalEvaluative Schemes

J. Aspara 2009 Knowledge, Technology and Policy

Stock ownership as a motivation of brand-loyal and brand-supportive behaviors

J. Aspara 2009 Journal of Consumer Marketing

The interrelationship of stock ownership and customer relationship volume: Case of a Nordic retail bank

J. Aspara, Henrich Nyman, H. Tikkanen 2009 Journal of Financial Services Marketing

Adoption of corporate branding by managers: Case of a Nordic business-to-business company

J. Aspara, H. Tikkanen 2008 Journal of Brand Management

A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business

J. Aspara, R. Olkkonen, H. Tikkanen, J. Moisander, P. Parvinen 2008 AMS Review

Creating and capturing design value

Jaakko Aspara 2008 Working paper F34, University of Art and Design

Influence of share ownership on repeat patronage

J. Aspara, H. Nyman, H. Tikkanen 2008 Journal of Customer Behavior

Interactions of Individuals’ Company-RelatedAttitudes and Their Buying of Companies’Stocks and Products

J. Aspara, H. Tikkanen 2008 Journal of Behavioral Finance

Significance of corporate brand for business-to-business companies

J. Aspara, H. Tikkanen 2008 Marketing Review

Use and perceived importance of marketing metrics in different business settings

Johanna Frösén, Matti Jaakkola, Antti Vassinen, Jaakko Aspara, Petri Parvinen 2008 ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy

P. Parvinen, J. Aspara, J. Hietanen, H. Tikkanen 2008 8th International Business Research Conference, Dubai, United Arab Emirates, 27-28 March, 2008

Key B2B sales processes in service vs. non-service companies

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen 2008 ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

Revisiting the key success factors of project marketing - Case multinational construction company

Erik Pöntiskoski, Henrikki Tikkanen, Jaakko Aspara, Joel Hietanen, Joonas Rokka, Petri Parvinen 2008 IMP 24th Conference, Uppsala, Sweden, September 4-6, 2008

Transforming from materials provider to project marketer in the international construction industry

E. Pöntiskoski, J. Hietanen, J. Aspara, J. Rokka, M. Westerlund, P. Parvinen 2008 ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

Projektimarkkinointi : projektiliiketoiminnan asiakassuhteet, verkostot ja ansainta

Henrikki Tikkanen, Jaakko Aspara 2008

The impact of company identification on individual's investment behavior

H. Tikkanen, J. Aspara 2008 Fishing with business nets - keeping thoughts on the horizon, Helsingin kauppakorkeakoulun julkaisuja B-90

Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla

S. Virkkula, E-K. Ahola, J. Moisander, J. Aspara, H. Tikkanen 2008

Business Development Strategies in Industrial SMEs

M. Westerlund, J. Aspara, J. Hietanen, S. Leminen, E. Pöntiskoski, J. Rokka 2008 3rd World Conference on Production and Operations Management, Tokyo, Japan, August 5-8, 2008

Explaining sacrifice of long-term investments for short-term earnings: Institutional vs. individual investing with personal relevance

J. Aspara, J. Vesterinen 2007 EBRF 2007, Research Forum to Understand Business in Knowledge Society, Jyväskylä, Finland, 25-27, September, 2007

The role of individuals’ emotional self-concept attachment to a company in its interactions with stakeholder organizations

J. Aspara, H. Tikkanen 2006 MOPAN 13th International Conference on Multi-Organisational Partnerships, Alliances and Networks, Wellington, New Zealand, November 30 - December 2, 2006

Publications