Ilona Mikkonen

Senior University Lecturer
Senior University Lecturer
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Phone number
+358403538225

Areas of expertise

CCT, Consumer identity, Identity work, Foucault, Well-being, Exrcise, Body

Publications

Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice?Juggling boundaries through consumption in organizational identity work

Hedon Blakaj, Iiro Vaniala, Alexei Gloukhovtsev, Henrikki Tikkanen, Ilona Mikkonen 2015 Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015

Upper echelons perspective on search landscape and competitive behavior

Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev 2015 Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015

Moralities in food and health research

S. Askegaard, N. Ordabayeva, P. Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell, Daniele Mathras, Astrid F. Junghans, Dorthe Kristensen, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, Carolina Werle 2014

Consumers' alternative dietary lifestyles - a narrative approach

I. Mikkonen, E. Koivisto, A. Luukkonen 2012 North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012

Rethinking Consumer Experience in Social Media – a Conceptual Approach

Ilona Mikkonen, Nikilesh Dholakia, Saara Könkkölä 2012 Asia-Pacific Advances in Consumer Research

Cynical identity projects as consumer resistance - the scrooge as a social critic?

Ilona Mikkonen, Johanna Moisander, A.Fuat Firat 2011