Ilona Mikkonen
Senior University Lecturer
Senior University Lecturer
E702 Dept. Marketing
Full researcher profile
https://research.aalto.fi/...
Osaamisalueet
CCT, Consumer identity, Identity work, Foucault, Well-being, Exrcise, Body
Julkaisut
Rationalizing Physical Exercise Avoidance: A Social Norm Perspective. Consumer Culture Theory
Ilona Mikkonen
2017
Mystifying homosexuality: Representations of gays and lesbians in advertising
Ilona Mikkonen
2016
Marketing Theory
Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice?Juggling boundaries through consumption in organizational identity work
Hedon Blakaj, Iiro Vaniala, Alexei Gloukhovtsev, Henrikki Tikkanen, Ilona Mikkonen
2015
Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015
Upper echelons perspective on search landscape and competitive behavior
Iiro Vaniala, Henrikki Tikkanen, Jaakko Aspara, Pekka Mattila, Hedon Blakaj, Ilona Mikkonen, Alexei Gloukhovtsev
2015
Strategic Management Society 35th Annual International Conference, Denver, USA, 3-6 October, 2015
Moralities in food and health research
S. Askegaard, N. Ordabayeva, P. Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell, Daniele Mathras, Astrid F. Junghans, Dorthe Kristensen, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, Carolina Werle
2014
Journal of Marketing Management
What not to wear?Oppositional ideology, fashion, and governmentality in wardrobe self-help
Ilona Mikkonen, Handan Vicdan, Annu Markkula
2014
Consumption Markets and Culture
Happy Festivus! Parody as playful consumer resistance
Ilona Mikkonen, Domen Bajde
2013
Consumption Markets and Culture
Consumers' alternative dietary lifestyles - a narrative approach
I. Mikkonen, E. Koivisto, A. Luukkonen
2012
North American Conference of the Association for Consumer Research, Vancouver, Canada, October 4-7, 2012
Rethinking Consumer Experience in Social Media – a Conceptual Approach
Ilona Mikkonen, Nikilesh Dholakia, Saara Könkkölä
2012
Asia-Pacific Advances in Consumer Research
Cynical identity projects as consumer resistance - the scrooge as a social critic?
Ilona Mikkonen, Johanna Moisander, A.Fuat Firat
2011
Consumption Markets and Culture