News

Visiting professor Paurav Shukla: “I see the BScBA students transform into confident, hardworking and diligent managers.”

Professor of Marketing, Paurav Shukla is the Head of Digital & Data-Driven Marketing department at the Southampton Business School, University of Southampton, UK. He possesses a wide range of industry and academic experience, and has been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. Shukla has taught students representing more than 60 nationalities.
Professor of Marketing Paurav Shukla

What do you teach in Mikkeli?

I teach Introduction to Marketing and Comparative Consumer Behavior for the BScBA students.

When did you come to teach in the BScBA Program for the first time?

Long long time ago when the school was still called Helsinki School of Economics.

What makes you want to come back to Mikkeli?

The most amazing students, the wonderful set up, the change of pace of life from London to Mikkeli, the natural beauty of the place. Hmmm, the whole Mikkeli experience.

How are the students at the BScBA Program?

Excellent, hard working, go getters, driven project managers who know how to study hard but hey they do party hard, too.

The students of the BScBA Program are excellent, hard working and driven go getters.

Paurav Shukla, Professor of Marketing, Southampton Business School

How are the courses/studies here different from your home university?

The structure, the environment, the whole set up is different. Instead of a 12-week course with a break in between added with 2-3 weeks gap before the exam is how we are used to things at Southampton. Whereas, Mikkeli students complete each course one at a time in just three weeks.

Your funniest memory from Mikkeli?

Ask Joan (Program Director) and other staff members, they have so many of them – from my cooking mishaps, to having lost the apartment keys, my visit to Pentti, to missing a bus, to a trip to Lapland, and to Tallinn and what not. I have done the whole lot and more… However, I guess I still remain the only professor to be directly quoted in the ‘Bulletin’. I will let you find the issue and the quote. ?

In your opinion, what are the strengths of the BScBA Program?

The transformation it provides. When I see the new students arrive (as I teach in 1st or 2nd module), they are apprehensive, anxious and by the time I come back to Mikkeli in module 10, I see a metamorphosis to the confident, hard working and diligent managers. The credit goes to the director, the admin team, the program structure and most importantly to the student themselves. Without this combination and the close-knit community, this cannot be achieved.

Three individuals conversing on steps in front of modern glass buildings, with pedestrians walking by.

International Business, Bachelor of Science and Master of Science (Economics and Business Administration)

The Bachelor’s Programme in International Business provides students with a comprehensive range of skills and knowledge to build, develop and lead companies on a global scale. A bachelor’s degree in business with an international focus opens up a wide variety of career opportunities across all industries and continents.

Study options

Check out our social media channels and find more interesting content

  • Updated:
  • Published:
Share
URL copied!

Read more news

Studies Published:

Courses for doctoral students in period III (2025-2026)

Period III runs from 5 January to 22 February 2026.
Aalto Global Impact in Kenya
Studies Published:

The Industry Project course is at the heart of the IDBM Master's program

The multidisciplinary master's program in International Design Business Management (IDBM) celebrates its 30th anniversary this year
Learning Centre graphics
Research & Art, Studies Published:

The pilot project for direct article delivery from the National Repository Library ends

Aalto University has been participated in the pilot project for direct article delivery with the National Repository Library and Kopiosto from 2023 to 2025. The pilot ends on 19th December.
Two people seated on brown leather chairs in a room with framed portraits and wooden furniture.
Studies Published:

Summer School Alum Story: Why diversity and inclusion matter – learnings from this summer

This summer’s course shows students that no organisation can afford to overlook its commitment to this topic, neither now nor in the future.