News

The professorship in consumer research named A. I. Virtanen Professorship

The professorship at the Department of Marketing is named after the Nobel Laureate.

A. I. Virtanen was a professor at the Helsinki University of Technology and later at the University of Helsinki. He was a Nobel Laureate in Chemistry, an Academician and the first director of the Academy of Finland. In addition, he was the director of the research at Valio for half a century.

The work of Virtanen combined scientific success with practical applications and successful new products, out of which AIV fodder is the best known.  

This year marks the 70th anniversary of his Nobel Prize. Virtanen was born 120 years ago.

Aalto University established the A. I. Virtanen professorship in recognition of the support of scientific research at its School of Business by Finland's biggest dairy company Valio.

The A. I. Virtanen professorship symbolises the long-standing cooperation between Valio and Aalto University, as well as their common goals in the advancement of consumer research and education in Finland. Valio's research and product development is largely founded on the research tradition based on the work of A. I. Virtanen.

Professor John W. Schouten is the current holder of the professorship. His research spans areas of consumer identity, consumption communities, market dynamics, alternative methodologies and environmental and social sustainability. His publications have appeared in top marketing journals including Journal of Marketing and Journal of Consumer Research. He has also co-authored and edited books on marketing and consumption.

Before coming to Aalto University, Professor Schouten worked as an assistant professor at Iowa State University and then at University of Portland, USA, where he was promoted to associate professor with tenure.

Further information
Professor John Schouten
tel. 050 571 0818
[email protected]

Aalto University School of Business

  • Published:
  • Updated:
Share
URL copied!

Read more news

Dr. Swarnalok De and logos of the Finnish Cultural Foundation, Aalto University and MMD group
Research & Art Published:

Dr. Swarnalok De receives a one-year grant from the Finnish Cultural Foundation

Awarded for research on the development of wearable healthcare sensors for autonomous health monitoring of the aging population
Unite! student holding a sign that says Get inspired, grow together, Let's Unite!
Cooperation Published:

Four student projects receive funding through Unite! Seed Fund

The Fund aims to activate students from the nine Unite! universities to jointly pursue new activities.
Unite! White paper - a new university open science and innovation governance model and policy for a sustainable world
Cooperation, University Published:

Unite!’s pathway for the management of open science and innovation in the European Universities Alliances

Unite! presents a new university open science and innovation governance model and five policy recommendations.
Pasi Laine
Cooperation Published:

Valmet inaugurates sponsored lecture hall in Otaniemi

'We have a long cooperation with Aalto University and want to strengthen it further. We need future employees from various backgrounds and programs', says Valmet's President and CEO Pasi Laine.