News

The professorship in consumer research named A. I. Virtanen Professorship

The professorship at the Department of Marketing is named after the Nobel Laureate.

A. I. Virtanen was a professor at the Helsinki University of Technology and later at the University of Helsinki. He was a Nobel Laureate in Chemistry, an Academician and the first director of the Academy of Finland. In addition, he was the director of the research at Valio for half a century.

The work of Virtanen combined scientific success with practical applications and successful new products, out of which AIV fodder is the best known.  

This year marks the 70th anniversary of his Nobel Prize. Virtanen was born 120 years ago.

Aalto University established the A. I. Virtanen professorship in recognition of the support of scientific research at its School of Business by Finland's biggest dairy company Valio.

The A. I. Virtanen professorship symbolises the long-standing cooperation between Valio and Aalto University, as well as their common goals in the advancement of consumer research and education in Finland. Valio's research and product development is largely founded on the research tradition based on the work of A. I. Virtanen.

Professor John W. Schouten is the current holder of the professorship. His research spans areas of consumer identity, consumption communities, market dynamics, alternative methodologies and environmental and social sustainability. His publications have appeared in top marketing journals including Journal of Marketing and Journal of Consumer Research. He has also co-authored and edited books on marketing and consumption.

Before coming to Aalto University, Professor Schouten worked as an assistant professor at Iowa State University and then at University of Portland, USA, where he was promoted to associate professor with tenure.

Further information
Professor John Schouten
tel. 050 571 0818
[email protected]

Aalto University School of Business

  • Published:
  • Updated:
Share
URL copied!

Read more news

Harald Herlin Learning Center
Research & Art Published:

Learning Centre to pilot new opening hours as of 19 August 2024

The change gives Aalto students and staff more extensive access rights to the Learning Centre spaces and collections.
A group of people walking along the linden alley in summer
Research & Art, University Published:

Strong overall result: 27.5 million euros from the Research Council of Finland

A total of 52 Aalto researchers received Academy Research Fellowship and Academy Project funding. The total funding awarded to Aalto University amounts to 27.5 million euros
A logo. Photo: Mikko Raskinen
Appointments, Cooperation Published:

Introducing three new professors at the School of Electrical Engineering

Assistant Professors Gopika Premsankar and Johannes Arend and Associate Professor (tenured) Marko Kosunen were appointed to the career path of professors during January-June 2024.
insole at pdp gala
Press releases, Research & Art, Studies Published:

Compostable wood foam replaces plastic in shoe insoles

Aalto University students develop prototype of durable wood-based insole – Finnish shoe company starts testing material on users this autumn