Elina Määttänen impresses Vogue veteran

Aalto University students shine at Hyères final with courage, playfulness, and knowledge of materials.

The Hyères Festival, which has been held for a 30th time, is one of the most important fashion competitions in the world. This year the competition had an unusually strong Finnish presence, as three of the ten finalists were collections from Aalto.

The winner of the competition was Annelie Schubert, of French-German background. Elina Määttänen, who studies fashion design at Aalto, got two honourable mentions, making an impression on big names in the field of fashion.

'Carine Roitfeld, the founder of CR Fashion Book and former editor of Vogue, and Olivier Zahm of Purple Magazine want to follow my career, which is awesome', Määttänen said.

'The showroom was full of people in the field from journalists to representatives and recruiters of fashion houses. The feedback was really very positive"!

Positive playfulness

The entries from Aalto distinguished themselves in the final with courage, colour, and knowledge of the material.

'We were praised for audaciousness, positive playfulness, and skilful use of materials', says Elina Äärelä, who took part in the final with a men's collection that she designed together with Heini-Maria Hynynen.

'It was fantastic to get to demonstrate our skills before the top names in the world of fashion', Heini-Maria Hynynen says.

'I also got plenty of good contacts." Next I will continue designing men's clothing with my bachelor's degree collection. Then I will seek work abroad, at some major fashion house, to design men's clothing.'

The third finalist, Sophie Sälekari, is also jubilant about the people that she met.

'In the future I will keep in touch with the new people that I met and will build a strong foundation for new projects and job opportunities', says Sälekari, who designs prints for Hennes & Mauritz.

See also:

Pirjo Hirvonen, Professor of Fashion Design interviewed by the Finnish Broadcasting Company YLE: Creativity and vision have been demonstrated - now we need will (in Finnish) http://yle.fi/uutiset/luovuus_ja_nakemys_on_todistettu_nyt_tarvitaan_tahtoa/7912097

Photos Meri Karhu, collections (from top) Elina Määttänen, Sophie Sälekari and Heini-Maria Hynynen & Elina Äärelä.

Read also

Muotitaiteen professori Pirjo Hirvonen Ylellä: Luovuus ja näkemys on todistettu, nyt tarvitaan tahtoa (yle.fi)

Related news

Kuvassa näkyvät pääomasijoittaja Björn Saven ja tohtorikoulutettava Lassi Tervonen.
Honoured Published:

Björn Savén Scholarship enables postgraduate studies at a top US university

Lassi Tervonen, a doctoral student in economics, goes to Boston University to study, network and find new research ideas.
Kuva: Selim Virtanen
Honoured Published:

Medals for Aalto students in an international math competition

Selim Virtanen received a silver medal and bronze medals went to Alvar Kallio and Iiro Kumpulainen, whereas Aman Sher Agha obtained an honorary mention.
Professor Patrick Gane
Honoured Published:

Professor Patrick Gane receives the prestigious Georg-Jayme Medal

Professor Gane was awarded for his achievements in paper printing and novel pulp applications.
arts conferment ceremony
Honoured, Research & Art Published:

Media Lab alumni: Juan Carlos Vasquez

Juan Carlos Vasquez is a composer, sound artist and researcher who was awarded as the Primus Master in the Aalto ARTS conferment ceremony this summer. He has been an active member of the Media Lab as a student, researcher and lecturer and has accomplished during his years in Aalto more than many of us could even dream of.
  • Published:
  • Updated:
Share
URL copied!