News

Doctoral student Hunter Jones wins a significant award

The Association for Consumer Research gives the Best Competitive Paper award to a to a paper that has the potential for significant scholarly impact.
The picture shows doctoral student Hunter Jones in the front of the School of Business. The photo comes from Hunter Jones.
Doctoral student Hunter Jones. Photo: Hunter Jones.

The Association for Consumer Research (ACR) gave Hunter Jones the Franco Nicosia Award for the Best Competitive Paper at its annual conference in October. The winning paper, “The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks”, was selected from a pool of 239 papers presented at the conference (from a submission pool of 444). The winner was selected by the conference chairs based on evaluations from multiple reviewers who considered this to be exceptional work with the possibility to make a meaningful influence on the discipline.

Hunter Jones, who is a doctoral student at the Department of Marketing, is delighted to receive recognition for his hard work.

‘In academia, you often go long stretches of time without any recognition for your day-to-day research so it’s really nice and motivating when you get some attention. With ACR out of the way, I’m now very much looking forward to pushing this paper through the peer review process at the Journal of Consumer Research with my supervisor and co-author Dr. Eric Arnould’, he explained.

‘To theorize how consumers process systemic and existential risks to market society, my netnography adopts a psycho-social perspective to study doomsday preppers, consumers preparing for the collapse or breakdown of society. In doing so, it demonstrates how the concept of ‘Jouissance’, enjoyment, explicates consumers’ orientation towards doomsday risks.’

According to Rajiv Vaidyanathan, Executive Director of ACR and Professor of Marketing at the University of Minnesota Duluth, ACR is an extremely competitive conference.

‘The Nicosia Award goes to a paper that several reviewers believe has the potential for significant scholarly impact’, he said.  

The Franco Nicosia Award was established in 1998 in honor of Professor Franco Nicosia of the University of California, Berkeley. It is funded by the Sheth Foundation and is presented to the author/s of the best competitive paper presented at the ACR conference.

  • Published:
  • Updated:
Share
URL copied!

Read more news

Utuinen ihmishahmo näyttää kävelevän pois päin, varjo heijastuu vaalealle pinnalle
Research & Art, Studies, University Published:

Master's students' exhibition at the Finnish Museum of Photography

The MoA in Photography 23 exhibition by the Master's students of the Department of Photography is on display until 12 March.
Nainen rannalla tuulisella säällä hymyilee, taustalla meri kuohuaa
Appointments, Research & Art Published:

Professor Ranja Hautamäki: ‘Diverse urban nature is key to increasing well-being and carbon sinks’

Professor of Landscape Architecture is tackling the issues of climate change mitigation and urban carbon sinks.
NASAn Curiosity-mönkijä kuvaama pölypyörre Marsin Gale-kraatterissa. Kuvankäsittely: Henrik Kahanpää. Alkuperäinen kuva: NASA / JPL-Caltech
Research & Art, Studies Published:

On Mars the weather varies dramatically, however the planet’s climate is not changing

The doctoral dissertation of Henrik Kahanpää also questions a prevailing perception related to dust devils on Mars. As a researcher, he hopes that humans would never go to Mars.
A portrait of Laureen Mahler.
Research & Art Published:

Laureen Mahler uses origami folding to create bio-based packaging that is also pleasant to look at

Many products of the packaging industry are made of plastic and other fossil-based materials. The Aalto University Bioinnovation Center is developing ecological packaging solutions based on origami folding which also have value as beautiful objects.