Do you want to know more about global marketing?
In this course Global Marketing Management students focuse on these themes:
- Global Brand management, brand and product portfolio analysis.
- Digital marketing in a global context.
- Customer experience and service design in an international/global context.
- Communication guidelines for a competitive presentation.
The course is practice-oriented. Upon completion of the course, students should know how to:
- prepare a global product launch and marketing campaign
- analyse market-and customer-related data
- collaborate in culturally diverse teams
- communicate effectively in an international setting
- make a competitive presentation (written and oral)
Read more about the course Global Marketing Management.