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Do you want to know more about global marketing?

Join the evening course at Open University in Autumn!
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In this course Global Marketing Management students focuse on these themes:

  • Global Brand management, brand and product portfolio analysis.
  • Digital marketing in a global context.
  • Customer experience and service design in an international/global context.
  • Communication guidelines for a competitive presentation.

 

The course is practice-oriented. Upon completion of the course, students should know how to:

  •  prepare a global product launch and marketing campaign
  • analyse market-and customer-related data
  • collaborate in culturally diverse teams
  • communicate effectively in an international setting
  • make a competitive presentation (written and oral)

Read more about the course Global Marketing Management.

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