News

Creativity is important in reforming organisations and developing business operation

According to a study, the conditions for creative journalism have weakened.

The role and position of creativity in the media industry have changed. This was discovered in the research project ‘Creative leadership in media management’, lead by Professor of Practice Nando Malmelin from the Aalto University School of Business. The project analysed media professionals’ thinking about creativity and the concepts that govern this thinking.

According to the study, the conditions for creative journalism have weakened, as professionals of journalistic work find that there is less and less time for creative thinking and generating new ideas. Striving for commercial success is emphasised in creative work.

In the development of the magazine industry, the focus of creative activity is moving from individual-based creation of journalistic content to developing new concepts, forms and channels of publication. Creativity is also considered important when media organisations and operating methods are renewed, which emphasises the importance of creativity management and collaboration between the operations. 

The survey studied the conceptions of creativity among the editorial staff in the Finnish magazine industry. The three largest companies in the magazine industry in Finland participated in the study: Sanoma Magazines, Otava Media and A-lehdet Oy.

The research project was funded by the Helsingin Sanomat Säätiö foundation and it was implemented at the unit of Organisational Communications of the Department of Management Studies at the School of Business.

A book edited by Malmelin and Mikko Villi has also been published on the research project: Mediajohtaminen – Näkökulmia uudistuvaan media-alaan (‘Media management – Perspectives on the reforming media industry‘, Gaudeamus, 2015).

The results of the study have been published in the following articles:

  1. Malmelin, Nando & Nivari-Lindström, Lotta (2015): Rethinking creativity in journalism: Implicit theories of creativity in the Finnish magazine industry. Journalism, 2015, DOI: 10.1177/1464884915620272.
    http://jou.sagepub.com/content/early/2015/12/23/1464884915620272.abstract
  2. Malmelin, Nando (2015): Luova tuho? Luovuuden asema media-alan käytännöissä ja tutkimuksessa. Media & viestintä, 38(1), 2015.
    https://journal.fi/mediaviestinta/article/view/62105

Further info:
Nando Malmelin
Professor of Practice
Aalto University School of Business
tel. 040 524 8094
[email protected]

  • Published:
  • Updated:
Share
URL copied!

Related news

Biorefinery and fuels
Cooperation, Research & Art Published:

Renewable fuel made from biorefinery residues

Lignin-based automotive and aviation fuels are one step closer to market as a new EU-funded project aims to develop new production methods for lignin-based transport fuels.
Graphic showing 2 phases of the perovskite material CsPbI3
Research & Art Published:

Theoretical study elucidates deep surface structure of emerging perovskite material

Newly published work by doctoral candidate Azimatu Seidu (CEST group) reveals detailed electronic and atomistic structure of cesium lead triiodide (CsPbI3), an emerging perovskite material
Kaksi poikaa leikkimässä ilta-auringossa kaupungin viheralueella, jonka keskellä on pieni lampi ja sen ympärillä kiviasetelma.
Cooperation, Research & Art Published:

The potential of urban green spaces in climate change mitigation

Aalto University is involved in the CO-CARBON research project, which seeks ways to integrate the carbon sequestration of green spaces in urban planning and decision-making.
Researchers. Photo: Unto Rautio
Research & Art Published: