I am Mari Sederholm and work as a senior brand manager in a family owned pharmaceutical company Boehringer Ingelheim. Job as a a brand manager in a flat local organization is a very versatile one and rewarding. I lead a cross functional brand team and basically work as a janitor and a CEO in the same package. It is everything from strategy, tactics, financial planning, project management, coaching, communications, medical education and campaigns together with local colleagues. Additionally the team cooperates with regional HQ in Amsterdam. The motivation and desire is to provide more health to the mankind.
What and when did you study at Aalto University School of Business?
I studied in Mikkeli marketing as my major a long time ago and graduated in 1991, which was the 1st class ever in the history of BBA-studies in Mikkeli. It was a very unique opportunity and program at that time. I did the MBA right after (1993) in Helsinki.
How’s your career path been?
After the studies I had a burning interest towards selling on one hand and helping out sick people on the other. I was also very interested in communications and liked writing. I started my career at the pharma industry as a medical sales representative for MSD followed by several marketing positions with different disease areas, products and projects in AstraZeneca and Novo Nordisk. For me it has been all about learning from the versatility of people, sharing and contributing towards a common goal. Finding your passion, remaining curious, experimenting and acting with an entrepreneurial spirit and mindset. We want to offer solutions and support to our external and internal customers.
How did you end up in your current position?
I had some friends working for Boehringer Ingelheim and seized the opportunity when contacted by the headhunter.