Would you shortly introduce yourself?
I am Eleonora. I was born and raised in St. Petersburg, Russia. After finishing a bachelor’s degree in my hometown, I came to Finland to do a master’s degree in ISM. After graduation, I started working as a business intelligence analyst at Stora Enso. Stora Enso gave me a chance to participate in their global leadership trainee program, which included getting to know how to do business in China, as well as an international assignment in Brazil.
After several years at Stora Enso, I made a switch into consulting by joining Bain & Co. Currently, I work as a Senior Specialist in Bain’s Advanced Analytics function in San Francisco. My areas of focus include customer segmentation, driver analysis, whitespace analysis, data visualization, etc.
What made you choose ISM? What did you specialize in?
I was always interested in quantitative methods and wanted to use them to solve business problems. Information and Service Management was a perfect match, as it teaches you how to apply statistical methods to marketing, logistics and finance. In my opinion, the program provides students a perfect mix of business and technical skills.
I specialized in the Business Analytics track, which resonated perfectly with my interests.
How have you translated your acquired skills to your work life?
My work is directly related to what was taught in ISM. To give you a few examples, the Database Marketing course gives a perfect background for working in customer analytics. It includes customer segmentation, in-market tests, predicting churn and Customer Lifetime Value (CLV) analysis. On another note, I did a lot of work in sales forecasting while still at Stora Enso. This is a rather complex issue well-covered in the Time Series Analysis course.
I must say that the ISM master’s program was not the end of my studies. After graduation, I have been doing a lot of additional studies mostly through online courses on Coursera, DataCamp, Edx, etc. They were essential for strengthening coding skills in R, Python and SQL. Additionally, I was lucky to attend courses on leadership and business at IMD International Business School in Switzerland and Stanford Continuing Studies in the US.
What was your favourite course?
It was probably Simulation. It provided amazing intellectual challenges to be solved through the means of statistics. The course was undoubtedly difficult, yet each and every problem was fascinating. That’s when I realized what type of work I wanted to do in my career: complex intellectual problems requiring statistical methods.
I would also like to mention one course I took as part of the minor in Finance. The Corporate Finance course is absolutely outstanding in how much essential knowledge about the functioning of a company it gives to students.