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Aalto University's young fashion designers once again sweep into the final of the Hyères Fashion Festival

Three out of the ten collections chosen for the final were designed by members of the Aalto community.

Rolf Ekroth's men's collection. Photo: Niklas Kullström

This year the Hyères finalists include Rolf Ekroth with his men's collection, Hanne Jurmu and Anton Vartiainen with their combined men's collection, and Akino Kurosawa with her women's collection. All four have studied fashion and clothing design in Aalto University.

'I feel truly privileged. The standard is very high', said Hanne Jurmu.

'Passing into the final is a great opportunity: we get sponsors for the materials and extra time to further develop our collection', she added.

Photo from Akino Kurosawa's collection. Photographer Rakutaro Ogiwara  

In recent years, the main prize of the Hyères Fashion Festival, which is aimed at young professionals, has been awarded twice to collections from Aalto University School of Arts, Design, and Architecture. This year the school's fashion master's and bachelor's students demonstrated their skills once again by being selected for the final.

The judges of the Hyères Fashion Festival represent some of the top international figures in the fashion world. The event has been held at the famous Villa Noailles in Hyères on the French Riviera since the beginning of the 1980s and is regarded as one of the world's most prestigious fashion competitions. It is put together by the same producers and casting-directors who create the exhibitions for Paris fashion week for the great fashion houses such as Chanel and Balenciaga. The Festival International de Mode & de Photographie Hyères will be held this spring from 21 to 25 April at the Villa Noailles in France.

Further information and photo requests for other collections:

Saara Koskinen
Aalto University Communications
Tel. +358 50 594 3422
[email protected]

Hanne Jurmu's and Anton Vartiainen's men's collection. Photo: Sara Riikonen.

Pictures taken from Rolf Ekroth's collection and Hanne Jurmu's and Anton Vartiainen's collections (materialbank.aalto.fi)

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