Minor in Marketing (advanced level)

• Understand how markets shape and are shaped by their social context
• Apply this understanding to conceptualize and execute marketing strategy
• Familiarity with marketers' strategic toolkits
• Conceptualize and execute situation-relevant market and consumer research

Basic information

Code: BIZ5090

Extent: 24 ECTS

Level: Advanced studies

Language of learning: English

Theme: Global business dynamics

Target group: All Aalto students

Teacher in charge: Kushagra Bhatnagar

Administrative contact: Tatiana Penttinen

Organising department: Department of Marketing

School: School of Business

Prerequisites: Students should pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.

Quotas and restrictions: Many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description. For some of the courses the number of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.

Application process: -

About the minor

Intended learning outcomes

• Understand how markets shape and are shaped by their social context
• Apply this understanding to conceptualize and execute marketing strategy
• Familiarity with marketers' strategic toolkits
• Conceptualize and execute situation-relevant market and consumer research

Content

^{1 Replaces course 23E47000 Digital Marketing
2 Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
3 Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Only one Reading Package can be included in MSc degree.
4 The course replaces previous Driving Creativity and Innovation in Marketing courses (MARK-C0079 Driving Creativity and Innovation in Marketing: User-Centric Innovations, MARK-C1079 Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations and 23C79050 Innovations in an Age of Constant Change) and course 23E76050 Creativity in Marketing. Students who have completed any of the Driving Creativity and Innovation in Marketing courses or Creativity in Marketing course earlier are not allowed to complete this course.
5 The course replaces previous Marketing Analytics courses (23C60500 Marketing Analytics, MARK-C6055 Marketing Analytics: Introduction to the use of data in marketing decision making and MARK-C6050 Marketing Analytics: From Data to Decisions with R). Students, who have completed any of the Marketing Analytics courses earlier, are not allowed to complete this course.
6 Replaces course 23C72000 Customer Relationship Management.
7 Replaces courses MARK-CV001 Osuustoiminnan ominaispiirteet ja kilpailuedut and MARK-CV002 Osuustoiminta innovatiivisena yritysmuotona}

Basic information of the minor

Code: BIZ5090

Extent: 24 ECTS

Language of instruction: English

Level: Masters

Target group: All Aalto students

Theme: Global business dynamics

Teacher in charge: Kushagra Bhatnagar

Administrative contact: Tatiana Penttinen

Organising department: Department of Marketing

Prerequisites: Students should pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.

Quotas and restrictions: Many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description.

Application process: All Aalto students are eligible to choose this minor. 
 

Content and structure of the minor

Minor studies in Marketing offer a student with

• fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
• fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
• abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.

Structure of studies 24 cr

Choose four courses from the following:

^{1) Replaces course 23E47000 Digital Marketing
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
3) Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Only one Reading Package can be included in MSc degree.}

or max two C-level courses:

^{4) Replaces courses 23C79000 New Product Development and 23C79050 Innovations in an Age of Constant Change
5) Replaces course 23E76050 Creativity in Marketing 
6) Replaces course 23C60500 Marketing Analytics   
7) Replaces course 23C72000 Customer Relationship Management.
8) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.}

^{9) Replaces course MARK-CV002 Osuustoiminta innovatiivisena yritysmuotona.
10) Replaces course MARK-CV001 Osuustoiminnan ominaispiirteet ja kilpailuedut.}

NOTICE

For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.

Basic information of the minor

Code: BIZ5090

Extent: 24 cr

Language: English

Teacher in charge: Henri Weijo

Administrative contact: Tatiana Penttinen

Target Group: All Aalto MSc students

Application procedure: All Aalto students are eligible to choose this minor. However, many courses have maximum student intake and students are selected according to the order of priority confirmed in the course description. Students should also pay attention to course-specific prerequisites and reflect on their own ability to successfully complete the course.

Content and structure of the minor

Minor studies in Marketing offer a student with

• fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
• fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
• abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.

Structure of studies 24 cr

Choose four courses from the following:

^{1) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
2) Replaces Reading Package 23E01000 Contemporary Issues in Marketing. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-E000101, MARK-E000102, MARK-E000103, MARK-E000104 and MARK-E000105 (the last number indicates the period during which the reading package is completed). Only one Reading Package can be included into the Minor.} 

or max two C-level courses:

^{3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces course 23C79000 New Product Development}

NOTICE

For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.

Basic information of the minor

Code: BIZ40901

Extent: 24 cr

Language: English

Teacher in charge: Henri Weijo

Target Group: Degree students at Aalto School of Business only

Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Content and structure of the minor

Minor studies in Marketing offer a student with

• fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
• fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
• abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.

Structure of studies 24 cr

Choose four courses from the following:

^{1) Teaching in Otaniemi, replaces the course 23E52050 Managing Innovative Sales.
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
*) Not lectured. Course Digital Marketing Management, 23E01000 (V period) replaces the course 23E47050 Online Marketing Engineering in the academic year 2018-19. During academic year 2019-20 course 23E47050 Online Marketing Engineering can be covered by Reading Package 23E01000 Advanced Topic in Marketing.} 

or max two C-level courses:

^{3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces course 23C79000 New Product Development}

NOTICE

For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.

Basic information of the minor

Code: BIZ40901

Extent: 24 cr

Language: English

Teacher in charge: XX

Target Group: Degree students at Aalto School of Business only

Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Content and structure of the minor

Minor studies in Marketing offer a student with

• fundamental understanding of the behaviour of the markets and customers and the skills needed to apply this knowledge when developing and implementing marketing strategies;
• fundamental understanding of the different strategies, practicalities and tools of market and customer oriented businesses; and
• abilities to conduct market research to produce and acquire information about markets, customers and business environments to support decision-making in the context of certain business situations.

Structure of studies 24 cr

Choose four courses from the following:

^{1) Teaching in Otaniemi, replaces the course 23E52050 Managing Innovative Sales.
2) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.}

or max two C-level courses:

^{3) Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.
4) Replaces course 23C72000 Customer Relationship Management.
5) Replaces earlier courses 23C77050 Myynnin peruskurssi, 23C77000 Sales, Selling and Sales work and TU-C8250 (Sales and Marketing).
*) No teaching 2017-2018.}

NOTICE

For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.