Minors

Minor in Consumer Research

Code:

BIZ5091

Extent:

24 ECTS

Curriculum:

2024–2026
2022–2024
2020–2022
Previous curricula

Level:

Advanced studies

Language of learning:

English

Theme:

Global business dynamics

Target group:

BIZ students

Teacher in charge:

Kushagra Bhatnagar

Administrative contact:

Tatiana Penttinen

Organising department:

Department of Marketing

School:

School of Business

Prerequisites:

BSc Minor in Marketing.


Quotas and restrictions:

BIZ MSc students only. 

Application process:

-

About the minor

You can find course descriptions in Sisu. In your study plan, choose the course and click the course code or search courses by code or name. Learning environments are found in MyCourses through search or after registration in "My own courses".

Content

Code Course name ECTS Period

Choose at least 12 ECTS of the following courses

23E28000 Consumer Culture 1 6 I or IV
23E48000 Consumer Psychology 1 6 IV
23C59000 Consumer Research 6 I-II and IV-V

Choose 6-12 ECTS of the following courses

MARK-E0058 Sociology of Consumption and Fashion 6 III
23C72050 Capstone: Customer Experience Management 2 6 I and IV
23E24000 Brand Management 3 6 V
MARK-C2079 Driving Creativity and Innovation in Marketing 4 6 II and IV
MARK-E2022 Contemporary Marketing Issues Reading Package 5 6 I-II, III-IV and summer
ISM-E1002 Survey research D 6 I and III

1 If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
2 Replaces the course 23C72000 Customer Relationship Management.
3 Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4 The course replaces previous Driving Creativity and Innovation in Marketing courses (MARK-C0079 Driving Creativity and Innovation in Marketing: User-Centric Innovations, MARK-C1079 Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations and 23C79050 Innovations in an Age of Constant Change) and course 23E76050 Creativity in Marketing. Students who have completed any of the Driving Creativity and Innovation in Marketing courses or Creativity in Marketing course earlier are not allowed to complete this course.
5 Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. Only one reading package can be included to the Degree.

Previous curricula

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