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Minor in Consumer Research
Basic information
Code:
Extent:
Curriculum:
Level:
Language of learning:
Theme:
Target group:
Teacher in charge:
Administrative contact:
Organising department:
School:
Prerequisites:
BSc Minor in Marketing.
Quotas and restrictions:
BIZ MSc students only.
Application process:
-
Content and structure of the minor
About the minor
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing.
The Consumer Research minor offers a robust toolkit to students interested in understanding what drives consumption. Students will learn to study consumers and consumption through a variety of tools and methodologies, both quantitative and qualitative. Topics covered will include how to identify the correct methodologies and research design for a specific research question.
Content
Code | Course name | ECTS | Period |
---|---|---|---|
Choose at least 12 ECTS of the following courses |
|||
23E28000 | Consumer Culture 1 | 6 | I or IV |
23E48000 | Consumer Psychology 1 | 6 | IV |
23C59000 | Consumer Research | 6 | I-II and IV-V |
Choose 6-12 ECTS of the following courses |
|||
MARK-E0058 | Sociology of Consumption and Fashion | 6 | III |
23C72050 | Capstone: Customer Experience Management 2 | 6 | I and IV |
23E24000 | Brand Management 3 | 6 | V |
MARK-C2079 | Driving Creativity and Innovation in Marketing 4 | 6 | II and IV |
MARK-E2022 | Contemporary Marketing Issues Reading Package 5 | 6 | I-II, III-IV and summer |
ISM-E1002 | Survey research D | 6 | I and III |
1 If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
2 Replaces the course 23C72000 Customer Relationship Management.
3 Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4 The course replaces previous Driving Creativity and Innovation in Marketing courses (MARK-C0079 Driving Creativity and Innovation in Marketing: User-Centric Innovations, MARK-C1079 Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations and 23C79050 Innovations in an Age of Constant Change) and course 23E76050 Creativity in Marketing. Students who have completed any of the Driving Creativity and Innovation in Marketing courses or Creativity in Marketing course earlier are not allowed to complete this course.
5 Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. Only one reading package can be included to the Degree.
Previous curricula
Basic information of the minor
Code: BIZ5091
Extent: 24 ECTS
Language of instruction: English
Level: Masters
Target group: BIZ students
Theme: Global business dynamics
Teacher in charge: Kushagra Bhatnagar
Administrative contact: Planning Officer Tatiana Penttinen
Organising department: Department of Marketing
Prerequisites: BSc Minor in Marketing.
Quotas and restrictions: BIZ MSc students only.
Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Content and structure of the minor
Recommended to
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing.
Content
The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.
Structure of studies 24 cr
Choose at least 12 cr of the following courses:
Code | Course name | Period |
---|---|---|
23E28000 | Consumer Culture 1) | I or IV |
23E48000 | Consumer Psychology 1) | IV |
MARK-E0058 | Sociology of Consumption and Fashion | III |
1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
Choose the rest from the following courses:
Code | Course name | Period |
---|---|---|
23C59000 | Consumer Research | I-II and IV-V |
23C72050 | Capstone: Customer Experience Management 2) | I and IV |
23E24000 | Brand Management 3) | III |
MARK-C0079 | Driving Creativity and Innovation in Marketing: User-Centric Innovations 4) | II |
MARK-C1079 | Driving Creativity and Innovation in Marketing: Consumer Insights and Creative Transformations 5) |
IV |
MARK-E2022 | Contemporary Marketing Issues Reading Package 6) | I, II, III, IV and V |
2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4) Replaces course 23C79000 New Product Development and 23C79050 Innovations in an Age of Constant Change
5) Replaces course 23E76050 Creativity in Marketing
6) Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. Only one reading package can be included to the Degree.
Basic information of the minor
Code: BIZ5091
Extent: 24 credits
Language: English
Teacher in charge: Kushagra Bhatnagar
Administrative contact: Planning Officer Tatiana Penttinen
Target group: BIZ MSc students only
Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Prerequisites: BSc Minor in Marketing
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.
Coordinator
Sammy Toyoki
Content and structure of the minor
Structure of studies 24 cr
Choose at least 12 cr of the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E28000 | Consumer Culture 1) | 6 cr | II or IV |
23E48000 | Consumer Psychology 1) | 6 cr |
V - summer IV in 2021-22 |
MARK-E0058 | Sociology of Consumption and Fashion | 6 cr |
II III in 2021-22 |
1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
Choose the rest from the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C59000 | Consumer Research | 6 cr | I-II and IV-V |
23C72050 | Customer Experience Management 2) | 6 cr |
I and IV II in 2021-22 |
23E24000 | Brand Management 3) | 6 cr | V |
23E76050 | Creativity in Marketing | 6 cr |
IV II in 2021-22 |
MARK-E0001 4) | Contemporary Marketing Issues Reading Package 4) |
6 cr | I, II, III, IV and V |
2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4) Replaces Reading Package 23E01000 Contemporary Issues in Marketing. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-E000101, MARK-E000102, MARK-E000103, MARK-E000104 and MARK-E000105 (the last number indicates the period during which the reading package is completed). Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case.
Basic information of the minor
Code: BIZ40904
Extent: 24 credits
Language: English
Teacher in charge: Sammy Toyoki
Administrative contact: Planning Officer Tatiana Penttinen
Target group: BIZ MSc students only
Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Prerequisites: BSc Minor in Marketing
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.
Coordinator
Sammy Toyoki
Content and structure of the minor
Structure of studies 24 cr
Choose 12-24 cr of the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E28000 | Consumer Culture 1) | 6 cr | II or IV |
23E48000 | Consumer Psychology | 6 cr | V - summer |
23E58050 | Consumer Behavior, Retail Experience and Fashion | 6 cr | II |
23E08000 | Frontiers of Markets and Consumer Research | 6 cr | III |
1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
Choose the rest from the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C59000 | Consumer Research | 6 cr | I-II |
23C72050 | Customer Experience Management 2) | 6 cr | I *) |
23E24000 | Brand Management 3) | 6 cr | V |
23E76050 | Creativity in Marketing |
6 cr | IV |
2) Replaces the course 23C72000 Customer Relationship Management. Not lectured in 2019-2020.
*) Course 23C72000 Customer Relationship Management can be replaced by Reading Package 23C01000 Contemporary Issues in Marketing. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
Basic information of the minor
Code: BIZ40904
Extent: 24 credits
Language: English
Teacher in charge: Sammy Toyoki
Target group: BIZ MSc students only
Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Prerequisites: Minor in Marketing
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.
Coordinator: Sammy Toyoki
Content and structure of the minor
Structure of studies 24 cr
Choose 12-24 cr of the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23E28000 | Consumer Culture 1) | 6 cr | II, III |
23E48000 | Consumer Psychology | 6 cr | summer 2018 |
23E58050 | Consumer Behavior, Retail Experience and Fashion | 6 cr | II |
21E16000 | Sustainable Business and Consumption | 6 cr | I |
1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
Choose the rest from the following courses:
Code | Course name | ECTS credits | Period |
---|---|---|---|
23C581 | Consumer Behavior | 6 cr | I |
23C72050 | Customer Experience Management 2) | 6 cr | IV |
23E53010 | Brand Performance Management 3) | 6 cr | IV |
2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
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