Minor in Consumer Research

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. 

The Consumer Research minor offers a robust toolkit to students interested in understanding what drives consumption. Students will learn to study consumers and consumption through a variety of tools and methodologies, both quantitative and qualitative. Topics covered will include how to identify the correct methodologies and research design for a specific research question.

Basic information of the minor

Code: BIZ5091

Extent: 24 ECTS

Language of instruction: English

Level: Masters

Target group: BIZ students

Theme: Global business dynamics

Teacher in charge: Kushagra Bhatnagar

Administrative contact: Planning Officer Tatiana Penttinen

Organising department: Department of Marketing

Prerequisites: BSc Minor in Marketing.

Quotas and restrictions: BIZ MSc students only. 

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
 

Content and structure of the minor

Recommended to

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. 

Content

The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Structure of studies 24 cr

Choose at least 12 cr of the following courses:

^{1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.}

Choose the rest from the following courses:

^{2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4) Replaces course 23C79000 New Product Development and 23C79050 Innovations in an Age of Constant Change
5) Replaces course 23E76050 Creativity in Marketing
6) Replaces Reading Package 23E01000 Contemporary Issues in Marketing and MARK-E0001 Contemporary Marketing Issues Reading Package. Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. Only one reading package can be included to the Degree.}

Basic information of the minor

Code: BIZ5091

Extent: 24 credits

Language: English

Teacher in charge: Kushagra Bhatnagar

Administrative contact: Planning Officer Tatiana Penttinen

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: BSc Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Coordinator
Sammy Toyoki

Content and structure of the minor

Structure of studies 24 cr

Choose at least 12 cr of the following courses:

^{1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.}

Choose the rest from the following courses:

^{2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
4) Replaces Reading Package 23E01000 Contemporary Issues in Marketing. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-E000101, MARK-E000102, MARK-E000103, MARK-E000104 and MARK-E000105 (the last number indicates the period during which the reading package is completed). Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case.}

Basic information of the minor

Code: BIZ40904

Extent: 24 credits

Language: English

Teacher in charge: Sammy Toyoki

Administrative contact: Planning Officer Tatiana Penttinen

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: BSc Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Coordinator
Sammy Toyoki

Content and structure of the minor

Structure of studies 24 cr

Choose 12-24 cr of the following courses:

^{1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.}

Choose the rest from the following courses:

^{2) Replaces the course 23C72000 Customer Relationship Management. Not lectured in 2019-2020.
*) Course 23C72000 Customer Relationship Management can be replaced by Reading Package 23C01000 Contemporary Issues in Marketing. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.}

Basic information of the minor

Code: BIZ40904

Extent: 24 credits

Language: English

Teacher in charge: Sammy Toyoki

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Coordinator: Sammy Toyoki

Content and structure of the minor

Structure of studies 24 cr

Choose 12-24 cr of the following courses:

^{1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.}

Choose the rest from the following courses:

^{2) Replaces the course 23C72000 Customer Relationship Management.
3) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.}