Minor in Consumer Research

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. 

The Consumer Research minor offers a robust toolkit to students interested in understanding what drives consumption. Students will learn to study consumers and consumption through a variety of tools and methodologies, both quantitative and qualitative. Topics covered will include how to identify the correct methodologies and research design for a specific research question.