Form of learning:
Target group and prerequisitesThe program is for service developers, marketing and business developers, and designers. It is suitable for anyone who needs basic knowledge and competence in service design.
In recent years, customer-centricity and customer experience have become focal in companies and in an organizations' development. Design tools and human-to-human design have gained a place in business development and innovation, especially in the field of services. The Palvelumuotoilu (Service Design) program responds to these needs. The participants gain a solid foundation in the approach and tools of service design. The training also strengthens your confidence to apply what you have learned in your development work.
During the program, you will first become familiar with the service design framework, the meaning of customer experience in business, and the relationship between service design and other current development methods. After that, we proceed following the double diamond process. You will get to practice the commonly used, reliable, and cost-effective methods that fit the different stages of the process, while also learning about rare methods. We also discuss the implementation of a human-centered operating model for service design in an organization. You will learn to do a Service Blueprint. Finally, we study business design as well as productization and measuring services.
The training consists of four contact days (30 hours) and video lectures and assignments to be conducted remotely (8 hours). During the training days, you will be working in small groups on a development project.
The program is held in Finnish.
Teaching takes place at Aalto EE's premises in Helsinki. You may also join fully or partly remotely.