Finding new donors on social media

We want to expand the ranks of donors to enable high-quality education and research also in the future. Campaigning on social media is an effective way to engage with new potential donors.

In the autumn of 2022, we carried out a campaign called Reimagine the World in which we invited people to join us in creating a sustainable future. We collected donations, but we also prompted discussion on the possibilities of science, technology, art, and business. The lessons we learned encourage us to continue fundraising on social media.

Visibility boosts awareness

Donating to universities is not yet an everyday activity in Finland. Few are aware that currently 60% of Aalto University's expenses are covered from the annual budget of the Ministry of Education and a full 40% comes from other sources. Visibility in the digital world, for example on search engines, web pages, e-mail and social media, has a key role in boosting awareness and making donating mundane.

Now and then, once a month, or on special occasions

In addition to making a single donation, it is possible to support Aalto University through monthly contributions. A monthly investment in the future is a prolific addition to one’s investment plan.  

In the future, it will also be possible to mark a special day with a donation. Keep this option in mind the next time you think about your own wishes for a gift, or a suitable gift for someone else. A donation to honour someone who is celebrating a birthday, for instance, is an intangible gift with a lasting effect.  

Finland needs expertise, and global problems need people to solve them. This is why we continue to work for top-class education and research. 

Text: Jaana Eloranta

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